Mark Leiter (businessman)

Mark Leiter is Chief Strategy Officer at Nielsen and Chairman of the Board of Directors of The Demand Institute.^{[1][2][3][4][5]} Prior to his current role, he served as Nielsen's Global President of Practices and Consulting Services while concurrently serving as Chief Executive Officer of The Cambridge Group, a Nielsen division specializing in growth strategy consulting. Earlier in his career, he was with McKinsey & Company where he was a founder of McKinsey's business-to-business marketing and branding practices, and author of several McKinsey Quarterly articles.^[6][7][8] In addition to serving as chairman of The Demand Institute, he is a member of The Global Counsellors and the Global Advisory Board of The Conference Board and serves on a Board of Overseers for Bard College. He serves as a Partner of Pereg Ventures, a venture capital firm based in NYC.^[9]

References

1. "Conference Board and Nielsen launch The Demand Institute".
2. "Bloomberg: Mark Leiter discusses launch of The Demand Institute".
3. "Time Magazine: The Demand Institute says Housing Market Recovery Has Officially Begun". 15 May 2012.
4. "Nielsen, Catalina join Forces".
5. "What would John Wanamaker Say Today?".
6. "McKinsey Quarterly: Brand Leverage".
7. "McKinsey Quarterly: If Nike Can Just Do It, Why Can't We?".
8. "McKinsey Quarterly: Uncovering the Value of Brands".
9. "PRNewswire: Pereg Ventures Announces Pereg Fund I".

External links

• Mark Leiter biodata
• Demand Institute website
• Pereg Ventures website
• The Conference Board's Global Counsellors