Martin + Osa

Martin + Osa
Division
Industry Retail
Fate Closed
Founded September 6, 2006
Defunct 2010
Parent American Eagle Outfitters, Inc.

Martin + Osa (Martin & Osa) was a brand of clothing and stores developed by American Eagle Outfitters.[1] The store's name and inspiration came from Martin and Osa Johnson, a husband and wife team from southeast Kansas who explored Africa and the South Pacific Islands, chronicling their travels in photographs and diaries.[2]

Martin + Osa targeted 25 to 40-year-old customers and offered classic and contemporary clothing, with an emphasis on denim.[2]

The first retail store opened at Tysons Corner Center in McLean, Virginia, on September 6, 2006. Stores were designed by Michael Neumann Architecture (MNA) in NYC.[3] ranging in size from 6,500 to 7,500 square feet (700 m2).

On March 10, 2010, American Eagle Outfitters announced it would close down its 28 Martin + Osa stores and online store.[1] Although performance improved from fiscal 2008, management determined that the brand was not achieving performance levels that warrant further investment.[1] In fiscal 2009, MARTIN+OSA generated an after-tax loss of approximately $44 million, including a non-cash impairment charge of approximately $11 million, net of tax.[1] The company chose to focus its efforts and resources on the American Eagle family of brands including, AE, aerie and 77kids, estimated to have greater potential of creating long-term shareholder value.[1][4]

As of late July 2010, the Martin + Osa online store and all retail stores had closed. For a time customers could still visit the Martin + Osa website for gift card and e-gift card balance look up, order tracking and customer service contact information. This functionality is now disabled and the website redirects to American Eagle.

References

  1. 1 2 3 4 5 Press Release, 2010.
  2. 1 2 Barbaro, Michael. "Leaving Behind the Torn-Jeans Look". New York Times. Retrieved 26 October 2015.
  3. ↑ , 2013.
  4. ↑ O'Reilly, Kelly. "American Eagle Closing Martin + Osa". NBC New York. Retrieved 26 October 2015.
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