Matrimony.com

Founder Murugavel Janakiraman
Website matrimony.com

Matrimony.com Limited, whose flagship brand is BharatMatrimony, is a network of matchmaking services. More than 4000 employees work at over 20 offices across India.[1] The company also has offices in the US and Dubai.

History

BharatMatrimony operates in 15 regional languages. The company has pioneered several matrimony related services such as Assistedmatrimony,[2] a personalized matchmaking service for busy professionals where a trained relationship manager does the matches and facilitates meetings between prospects. Elite Matrimony,[3][4] a premium matchmaking service for the upper crest that offers privacy and confidentiality during the matchmaking process.[5][6] CommunityMatrimony.com, the world's single largest conglomerate of over 350 community oriented portals was launched in 2009.[7]

The company pioneered the personal assisted service in 2008 with the launch of BM Privilege.[8] This was then renamed Privilege Matrimony in 2009.[9] Later it became Assisted Matrimony. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families.[10]

Elite Matrimony, a premium matchmaking service, was launched in 2008.[11]

In 2012, the company came out with Matrimony Directory, a wedding vendors classifieds portal[12] It features over 50,000 wedding related services in over 20 cities.

BharatMatrimony has mobile apps for iPhone, iPad, BlackBerry, Nokia and Android users in India. It also has an upgraded WAP site. Community Matrimony also has mobile apps.[13][14]

Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India.[15] The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.[16]

In 2006, Bharat Matrimony earned an entry in the Limca Book of World Records for having facilitated the highest number of documented marriages online in India.[17]

In 2013, Consim Info changed name to Matrimony.com[18]

Social Initiatives

Among the company's social initiatives are BharatBloodBank, BharatEyeBank and BharatGreenHands.

Awards

External links

References

  1. ↑ "How Bharat Matrimony became the best priest in the marriage business". Business Standard. 9 October 2013.
  2. ↑ NDTV. "Matrimony sites that focus on small groups reap big benefits". NDTV. Retrieved 27 March 2014.
  3. ↑ Khan, Sabia (2011-10-31). "High-end matrimonial portals exclusively for HNIs". The Economic Times. Retrieved 23 June 2013.
  4. ↑ "These relationship managers will find you the ideal match". Yahoo. 2011-06-23. Retrieved 23 June 2013.
  5. ↑ "BharatMatrimony launches EliteMatrimony.com". NDTV.com. 2009-01-02. Retrieved 23 June 2013.
  6. ↑ Papnai, Chitra (2009-03-28). "Special connections". The Telegraph. Retrieved 23 June 2013.
  7. ↑ Dasani, Neerja (2009-10-13). "Caste In The Matrimonial Net". countercurrents.org. Retrieved 23 June 2013.
  8. ↑ oneindia. "BharatMatrimony launches new personalised service". oneindia. Retrieved 18 October 2008.
  9. ↑ indiadigitalreview. "Consim Info launches assisted matchmaking service PrivilegeMatrimony.com". indiadigitalreview. Retrieved 26 February 2010.
  10. ↑ afaqs. "Privilege Matrimony: The invisible matchmaker". afaqs. Retrieved 26 July 2010.
  11. ↑ "Elitematrimony.com, launched by Consim Info Pvt Limted, is all about the elite read money getting married.". New Indian Express. 8 Dec 2008.
  12. ↑ "Consim Info Launches Wedding Classifieds Portal Matrimonydirectory.com". Medianama. 25 July 2012.
  13. ↑ "BharatMatrimony expands suite of mobile services & apps". exchange4media News Service. Retrieved 9 January 2012.
  14. ↑ "BharatMatrimony expands suite of mobile services and apps". India Infoline News Service. Retrieved 9 January 2012.
  15. ↑ July 2008 "Doorstep" Check |url= value (help).
  16. ↑ July 2011 "SoulMate Search" Check |url= value (help).
  17. ↑ World Record. "Limca Book of World Record". Retrieved 2 November 2006.
  18. ↑ "Consim Info is now Matrimony.com". Business Standard. 11 June 2013.
  19. ↑ "Ten Hits & Misses: Best & Bekaar ads of 2013". The Economic Times. Retrieved Dec 25, 2013.
  20. ↑ "BharatMatrimony Ranked India's Most Trusted Matrimony Brand". India Jurnal. Retrieved Feb 17, 2014.
  21. ↑ "Matrimony.com adjudged best PE/VC backed consumer internet company". PRLog. Retrieved Feb 21, 2013.
  22. ↑ "Consim wins Red Herring Global 100 Award". Business Standard. Retrieved January 28, 2010.
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