McDonald's Monopoly

The McDonald's Monopoly game is a sweepstakes sales promotion of McDonald's and Hasbro, which uses the theme of the latter's board game Monopoly. The game first ran in the US in 1987 and and since been used worldwide.[1]

The promotion has used other names, such as Monopoly: Pick Your Prize! (2001), Monopoly Best Chance Game (2003–2005), Monopoly/Millionaire Game, Prize Vault (2013-2014), Money Monopoly (2016-), Coast To Coast (2015-) in Canada & Golden Chances in the UK (2015-).

History

The promotion has been offered in the United States, Canada,[2] Australia, Austria, France, Germany, Hong Kong, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, and United Kingdom since 1987. Argentina and Brazil were included in 2013. From 2003-2009, Best Buy was involved in the U.S. version, and later in the Canadian version.

Like many merchants, McDonald's offered sweepstakes to draw customers into its restaurants. Laws generally forbid a company from administering its own contests, in order to prevent fraud and to ensure that all prizes are given away. McDonald's had a relationship with Simon Worldwide Inc., which was responsible for the distribution of the contest pieces and the awarding of major prizes.

In 2015, the Monopoly game was replaced in the US by "Game Time Gold", using an NFL theme.[3] In 2016, the Monopoly game returned.

Fraud

In 2000, the US promotion was halted after fraud was uncovered. A subcontracting company called Simon Marketing (a then-subsidiary of Cyrk), which had been hired by McDonald's to organize and promote the game, failed to recognize a flaw in its procedures. Chief of security Jerome P. Jacobson[4] was able to remove the most expensive game pieces, which he then passed to associates who would redeem them and share the proceeds. The associates won almost all of the top prizes between 1995 and 2000, including McDonald's giveaways that did not have the Monopoly theme. The associates netted over $24 million. While the fraud appeared to have been perpetrated by only one key employee of the promotion company, and not by the company's management, eight people were originally arrested, leading to a total of 21 indicted individuals.[5] The relationship between McDonald's and Simon Marketing broke down in a pair of lawsuits over breach of contract, eventually settled out of court, with McDonald's' claim being thrown out and Simon receiving $16.6 million.[6] Due to a constitutional violation, four of those convicted of the fraud were later released as they were not initially charged with the offense.[7]

In 1995, St. Jude Children's Hospital in Memphis, Tennessee received an anonymous letter postmarked Dallas, Texas, containing a $1 million winning game piece. Although game rules prohibited the transfer of prizes, McDonald's waived the rule and made its last $50,000 annual payment in 2014.[8] Investigations later indicated that Jacobson had admitted to sending the winning piece to the hospital.[9]

Gameplay

Example of a variety of tokens from the UK version of the game, 2014 (serial numbers censored)

The promotion mimics the game Monopoly. Originally, customers received a set of two tokens with every purchase, but now tokens come only with certain menu items. Tokens correspond to a property space on the Monopoly board (with the exception of the Golden Avenue/Arches Avenue "properties", which were added in the 2008 edition; and Electric Company/Water Works utilities added in 2014). When combined into color-matched properties, the tokens may be redeemed for money. Historically, the grand prize ($1 million, annuity only) has been the combination of the two most costly properties, Park Place and Boardwalk, but in the 2006-2007 games the top prize ($5 million, with the traditional $1 million prize for Boardwalk/Park Place) was awarded for collecting the four railroads. There are also "instant win" tokens the recipient can redeem for McDonald's food (typically small menu items, such as a free small McFlurry or medium fries) but never for any food item that has game pieces, money, or other prizes. The 2001 edition was titled "Pick Your Prize!", in which winners could choose which of three ways they wanted their prize awarded to them (i.e. they could choose if they wanted their $1 million in gold, diamonds, or $50,000 per year for 20 years). In 2016, the game changed where all available prizes were cash, including the $1 million for Park Place and Boardwalk, and was titled "Money Monopoly".

Coupon pieces

Additionally, in the 2005 edition, certain foods always came with one coupon which could be used at either Best Buy, Toys R Us, or Foot Locker (including online stores). The value of each coupon was random, with Toys R Us coupons ranging from $1 to $5; up to $5 in coupons could be used in a single transaction. In 2008, these coupons were redeemed for up to 25% off any Foot Locker item(s). Since 2009, the promotion has not featured any coupons.

Products with game pieces

2015 (in Canada only) and 2016 (in USA only) had the following products featured in those game pieces:

Canada[10] USA[11]
Big Mac (Single/Double) Big Mac
Chicken McNuggets (10/20 pc.)
Filet-O-Fish
Large French Fries
Medium & Large Hot McCafe Beverages
Medium & Large Soft Drink Cups Medium Soft Drink Cups
Coffee (Medium/Large)
McMuffin Sandwiches (except Sausage McMuffin)
Hashbrowns
Quarter Pounder with Cheese/BLT sandwiches (Single/Double)
Signature McWraps
Regular McFlurry
Breakfast McWraps Biscuit Sandwiches (except Sausage Biscuit)

US Law requires that game pieces be available upon request with no purchase necessary (Alternative Method of Entry, "AMOE"), and can be requested by the mailing of a handwritten, self-addressed stamped envelope.[11]

Rare pieces in US/Canada

The rare collectible pieces that dictate the odds of winning are as follows:

Property 2016 code 2016 prize 2014 code 2014 prize 2013 code 2013 prize 2012 code 2012 prize 2011 code 2011 prize 2010 code 2010 prize 2009 code 2009 prize 2008 code 2008 prize 2007 code 2007 prize 2006 code 2006 prize
Mediterranean Avenue 601 $50 501 $50 (Paid in McDonald's Gift Cards in Canada) 431/461 $1,000 ($25 McDonald's Gift Card in Canada) 925 $50 (Paid in McDonald's Gift Cards in Canada) 321 $50 (Paid in McDonald's Gift Cards in Canada) 750 $50 (Paid in McDonald's Gift Cards in Canada) 101 $50 (Paid in McDonald's Gift Cards in Canada) 251 $100 801 $50 3601 $50
Vermont Avenue 604 $1,000 504 Shell fuel for 1 Year ($2,500 in Canada) 434/464 $5,000 ($50 McDonald's Gift Card in Canada) 928 $5,000 324 $100 753 104 254 804 3604
Virginia Avenue 608 $2,000 508 $5,000 438/468 $10,000 ($20,000 in Canada) 932 Beach Resort Vacation 328 $200 Spa Certificate 757 108 258 808 3608
Tennessee Avenue 610 $5,000 510 Softcard Mobile Wallet Prize + $2,500 for wireless service ($5,000 Wal-Mart Gift Card in Canada) 440/470 EA Sports Super Bowl XLVIII trip for 2 ($5,000 Wal-Mart Gift Card in Canada) 934 $10,000 330 Beach Resort Vacation 759 $1,000 110 $5,000 260 $5,000 810 $5,000 3610 $1,500
Kentucky Avenue 612 $10,000 512 Any Delta Airlines Vacations Destination for 2 442/472 Any Delta Airlines Destination for 2 936 Any Delta Airlines Destination for 2 332 $50,000 761 Beaches Resorts Vacation 112 $10,000 262 $10,000 812 $10,000 3612 $5,000
Ventnor Avenue 616 $25,000 516 Beaches Resorts Vacation 446/476 $20,000 ($10,000 in Canada) 940 $20,000 336 $100,000 765 $25,000 116 $25,000 266 $25,000 816 $25,000 3616 $10,000
Pennsylvania Avenue 620 $50,000 520 Cessna Private Jet Trip 450/480 2014 Fiat 500L (2013 Fiat POP in Canada) 944 2013 Fiat 500 Sport Hatchback 340 2012 Nissan Leaf or 2012 Nissan 370z 769 $50,000 120 $50,000 270 $50,000 820 $50,000 3620 $50,000
Boardwalk 622 $1,000,000 (annuity) 522 $1,000,000 (annuity) 452/482 $1,000,000 (annuity, $100,000 for Canada) 946 $1,000,000 (annuity) 342 $1,000,000 (annuity) 771 $1,000,000 (annuity) 122 $1,000,000 (annuity) 274 $1,000,000 (annuity) 822 $1,000,000 (annuity) 3622 $1,000,000 (annuity)
Short Line 626 $500 526 $5,000 Target Shopping Experience on Black Friday ($1,000 in Canada) 456/486 Shell Fuel for 1 Year ($5,000 in Canada) 950 EA SPORTS Fan Trip Championship Get-A-Way 346 EA SPORTS Trip 775 EA SPORTS Trip 126 $500 278 $500 826 $5,000,000 (annuity) 3626 $5,000,000 (annuity)
Water Works*** 527 $10,000
Golden Avenue** 271 $100,000
Free Parking**** ??? $100,000

Note that the rare piece is alphabetically the last property in each group, except for Boardwalk. In 2013, McDonald's allowed two Boardwalk pieces to be produced, previously there was only one produced.

[*] Until 2007, Mediterranean and Baltic Avenues were dark purple properties on the traditional Monopoly board; since 2008, it has been brown.

[**] McDonald's added Golden Avenue and Arches Avenue for 2008 only; obtaining both won $100,000.

[***] Electric Company & Water Works were added for 2014; obtaining both won $10,000.

[****] One Free Parking $100,000 prize was seeded on each of the following in only the US Territory: Bacon Clubhouse (1 in 9,836,000), Filet-O-Fish (1 in 19,585,000), Big Mac (1 in 45,000,000) and Large Fries (1 in 150,254,000)[12]

Germany

The German version of the rare piece list is as follows:

Property 2009 code 2009 prize 2009 number awarded
Jackpot ??? 1 each of the below + 1 each of the instant win prizes. 1x 0 property 1 instant
Turmstraße 902 Monopoly Game set. 1000x 340 property 660 instant
Elisenstraße & Poststraße 904 & 905 €1,000 Prepaid Visa Card 1000x 950 property 50 instant
Hafenstraße 907 LG Netbook 500x 170 property 330 instant
Wiener Straße & Berliner Straße 910 & 911 Audi A3 Cabriolet 100x 90 property 10 instant
Museumstraße 913 Nintendo Wii with Avatar the game 777x 259 property 518 instant
Schillerstraße 916 MSC cruise for two 5x 2 property 3 instant
Hauptstraße 919 ETI dream vacation to Egypt 100x 34 property 66 instant
Parkstraße 921 Hercules Mountain Bike 100x 34 property 66 instant
Südbahnhof & Westbahnhof 932 & 924 €100,000 from Visa 10x 10 property 0 instant

In addition to the property pieces, there are also Instant Win pieces for a Samsung MP3 player, a LG Touchscreen cellphone, €150 gift certificates to S.Oliver, a JBL iPod dock, a Funai Flatscreen television, Nikon digital camera, Noxon internet radio, and SnowTrex one-week ski vacation for two.

Online games

In 2005, McDonald's introduced an online counterpart to its traditional game. In addition to the traditional "sticker" game, participants can play online. Each game piece lists a code which can be entered online, to a maximum of 10 entries per 24 hours, a day starts at midnight EDT. Up to 2014 each code entered grants the user one roll on a virtual Monopoly game board, identical to the board game's board. Rolling "doubles" (two dice sharing the same number), as with the real board game, allows the user to move again.

Landing on Electric Company, Income Tax, Jail/Just Visiting, Go to Jail, Water Works, or Luxury Tax does not count towards any prize. If a player lands on an unowned property (not landed upon by the player in a previous turn), the user will "collect" that property. When all properties of a colored set are collected, the user wins a prize, with prize values similar to those of the sticker game. In addition to collecting property sets, users can also win by landing on certain "instant win" spaces, including Go, Chance, Community Chest, and Free Parking. Landing on Go (but not simply passing it) gives the player a code worth one free hour of WiFi access at participating McDonald's restaurants. Landing on Chance is worth money to spend at Foot Locker. Landing on Community Chest allows the user to be given a code worth 25 My Coke Rewards points. Landing on Free Parking is a prize of a $50 refillable gas card from Shell, or alternatively 25 complimentary apple pies.

In 2007, landing on Community Chest won game downloads.[13]

In 2009, the prizes became two hours of Wi-Fi and a $25 Arch Card for landing on Go, an entry into an online roll for $1,000,000 (annuity) for landing on Chance, 25 My Coke Rewards points for landing on Community Chest, and a $50 refillable Shell gift card for landing on Free Parking.

The values of the dice are not random. As stated in the contest rules, one property in each set is "rare," similar to the sticker game. These rare properties are landed on only when the game server "seeds" a winning roll. Winning rolls are seeded at specific times on specific dates, and the first user to roll the dice once a win has been seeded will land on a winning piece. This allows McDonald's to declare the odds of winning certain prizes, a legal requirement for contests in most jurisdictions.

In 2010, the online game was changed, removing the dice and the game board, presenting only 3 Chance cards from which to pick. One has a prize, starting at 30 My Coke Rewards points, but may be (non-randomly) seeded with a higher-valued prize. Player chooses one card, is asked if that is the choice the player wants to make, and the card is flipped. If it is the pre-selected winning card, player wins the pre-selected prize. Odds of winning: Based on time you enter code not the card you choose.

In 2011, the game was changed again – the mascot, Rich Uncle Pennybags (aka "Mr. Monopoly"), is shown attempting to throw a Chance card into a top hat. If the card lands in the hat, the player can claim a prize. Players must choose a "throwing style", which only changes the animations used – it does nothing to affect one's odds of winning.

In 2012, the game was changed once more. Players must click on "Spin" first, and if it landed on "GO!", the player wins the online prize shown. The next year, players had to click on "Play"; a win resulted in the prize shown onscreen; regardless of outcome, players received an entry to win a 2013 Fiat 500 Cabrio. For the 2014 game players must click on "GO!", and if it results in a win, the online prize is shown onscreen; regardless of outcome, the participant receives an entry to win $50,000.

In 2016, players can enter up to ten codes daily in order to win weekly sweepstakes with a $50,000 grand prize.

Restrictions

For all versions of the online game, players are restricted to a set number of online entries per day.[14] In the UK, this is restricted to 24 entries. In USA, Guam, Puerto Rico, and Saipan, the limit is 10.

Note that the official rules state: "The purchase, sale, trading, or barter of Game Pieces, Game Stamps, FREE Codes or Game Codes via Online or live auctions, or any other methods, does not constitute Legitimate Channels and is expressly prohibited."[14] This includes eBay as it is a violation of their lottery policy.

References

  1. ↑ McDonalds Monopoly (1987) YouTube
  2. ↑ "Business Insider". Business Insider. 2011-10-24. Retrieved 2011-10-24.
  3. ↑ McDonald's Plays on Love for NFL Teams in New Giveaway Game November 2015
  4. ↑ Stout, David (August 22, 2001). "Eight Charged With Rigging McDonald's Prize Contests". The New York Times. Retrieved March 8, 2015.
  5. ↑ Associated Press. Twenty-one indicted in McDonald's scam, St. Petersburg Times, 11 September 2001.
  6. ↑ "McDonald's to Pay Simon $16.6 Million Settlement". New York Times. 2003-08-20. Retrieved 2014-02-10.
  7. ↑ "USA Today". USA Today. 2004-07-20. Retrieved 2014-02-10.
  8. ↑ Donor Turns Fast Food Into Big Bucks For Hospital, The New York Times.
  9. ↑ St. Judes' Mystery Million Came From Embezzler, CNN transcript, 11 September 2001.
  10. ↑ "Official Rules". McDonald's Monopoly Sweepstakes. Retrieved 17 January 2013.
  11. 1 2 "2016 Money MONOPOLY Game at McDonald's | Online Game". Playatmcd.com. 22 March 2016. Retrieved 2016-03-22.
  12. ↑ http://news.mcdonalds.com/getattachment/75e01167-bc36-46e9-9ce0-29b5a249659f
  13. ↑ "Monopoly at McDonalds". Bizzia.com. 9 October 2007. Retrieved 2012-09-26.
  14. 1 2 "Official Rules". McDonald's Monopoly. Retrieved 17 January 2013.

External links

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