Media contacts database

A Media Contacts Database is a media database that is specific for people in the media, most commonly journalists. A Media Contacts Database consists mainly of a list of journalists (reporters, editors, publishers, contributors, freelance journalists, TV show anchors, radio show hosts, DJs etc.), and the media-type they work for.

A Media Contacts database usually contains the following information:

Full name of the media contact,
The publication or channel they work for,
Designations (past and present),
Topics they cover, or their beat,
Contact Information found in public domains,
Online Presence like blogs and other social networking sites,
Education Information, etc.

Information available may be more or less, based on the research methods of the media research company that creates the database.

Overview

The Media Contacts Database is a PR tool that is used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.

A media contacts database allows a PR professional to gain easy access to hundreds of journalists within a short span of time. Media contacts database are created and sold by many media research companies that offer such PR software for professionals.

Databases

PR Newswire Agility^[1]
Anewstip^[2]
Cision^[3]
Gorkana (acquired by Cision)^[4]
Hey.Press
Meltwater
Muck Rack
ResponseSource ^[5]
Vocus (merged with Cision)^[6]
Vuelio (acquired Cision UK and Vocus UK)^[7]

References

https://www.mymediainfo.com/ https://www.hey.press

This article is issued from Wikipedia - version of the Wednesday, April 06, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.