Media consultant

Marketing
Marketing Marketing management
Key concepts Product marketing Pricing Distribution Service Retail Brand management Brand licensing Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations Social marketing Identity Digital marketing Promotion
Promotional content Advertising Branding Underwriting spot Direct marketing Personal selling Product placement Propaganda Publicity Sales promotion Sex in advertising Loyalty marketing Mobile marketing Premiums Prizes Corporate anniversary On-hold messaging
Promotional media Printing Publication Broadcasting Out-of-home advertising Internet Display advertising Behavioral targeting Web banner Point of sale Merchandise In-game advertising Mobile advertising Native advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising New media

A media consultant is a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters.

It is also used to describe a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.

Social Media

Recently, many consultants have entered the area of social media. A social media consultant's work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.^[1]

These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Google+ and Twitter. Increasingly, the more engaged companies are in social media the more valued their brands are.^[2]

References

↑ http://www.markevanstech.com/2010/06/28/whats-a-social-media-consultant/
↑ 2009. Engagement db: Ranking the Top 100 Global Brands, Ben Elowitz and Charlene Li

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