Advertising inventory

In the media, advertising, and marketing industries, advertising inventory or media inventory is the space available to advertisers on newspapers, magazines, and digital platforms.[1]

Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[2]

Advertising space is increasingly being transacted algorithmically; see programmatic advertising.

Notes

  1. Strain, Mary. "What Does Advertising Inventory Mean?". smallbusiness.chron.com. smallbusiness.chron.com. Retrieved 29 September 2015.
  2. Picard, Eric. "How publishers sell ad inventory". imediaconnection.com. imediaconnection.com. Retrieved 29 September 2015.
This article is issued from Wikipedia - version of the Friday, October 09, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.