Merrill Carlsmith

J. Merrill Carlsmith (April 12, 1936 – April 19, 1984) was an American social psychologist perhaps best known for his collaboration with Leon Festinger and Elliot Aronson in the creation and development of cognitive dissonance theory. He also worked extensively with Mark Lepper on the subject of attribution theory.

References

"J. Merrill Carlsmith 1936–1984" (PDF). Stanford University. Retrieved February 3, 2011.