Michael H. Fleischner

Michael H. Fleischner
Nationality American
Alma mater Rutgers University
Occupation Author and Marketer
Known for Founder of MarketingScoop.com

Michael H. Fleischner is an American author and Internet marketing expert.[1]

Life and career

Michael H. Fleischner graduated from the Rutgers College School of Business in 1993 with an undergraduate degree in Marketing, and from Northwestern University in 1995 with a master's degree in Integrated Marketing Communications. He began his career with United States Gypsum Corporation in their strategic marketing department, and then worked for Caliper Human Strategies Corporation in Princeton, New Jersey. He left Caliper in early 2000 to join the publishing company Peterson's in 2000 in a business development role, where he became vice president of marketing.[1] At Peterson's he served as a public face of the company for such news outlets as CNN[2] and the Washington Post.[3]

In 2004 he founded the website MarketingScoop.com and "The Marketing Blog".[4] Early activities for MarketingScoop.com included the launch of an advocacy group for safety in marketing emails in 2005 called Safelink.[5] Fleischner now serves as CEO Big Fin Solutions and senior vice-president of marketing at Caliper.[1] He has done commentary for outlets including ABC News,[6][7] Bloomberg Radio, the Today Show,[1] and Mercado.[8] He is also the author of the book SEO Made Simple, as well as the books PPC Made Simple, Article Marketing Made Simple, and the 30 Day SEO Success Guide.[9]

References

  1. 1 2 3 4 "Michael Fleischner’s Bio". West Virginia University. May 14, 2012. Retrieved August 10, 2012.
  2. ↑ Sarah Max (Jun 23, 2002). "Choosing the right college: With nearly 3,600 schools to choose from, it's tough to pick just one. Here's how.". CNN Money. Retrieved August 10, 2012.
  3. ↑ David Liss (June 25, 2004). "Internships With Non-Profits and Associations". Washington Post. Retrieved August 10, 2012.
  4. ↑ "The Conversation: Happy Birthday New Coke! (introduction page)". ABC News. April 23, 2010. Retrieved August 10, 2012.
  5. ↑ Roger Park (November 28, 2005). "Marketing Scoop Launches SAFELINK". iMedia Communications. Retrieved August 10, 2012.
  6. ↑ "The Conversation: Happy Birthday New Coke! (video)". ABC News. April 23, 2010. Retrieved August 10, 2012.
  7. ↑ "The Conversation Gets Personal With the Old Spice Man". ABC News. July 15, 2010. Retrieved August 10, 2012.
  8. ↑ Michael Fleischner (December 6, 2010). "El aspecto más importante del marketing". Mercado. Retrieved August 10, 2012.
  9. ↑ "Author Series: SEO Made Simple". American Marketing Association. Retrieved August 10, 2012.
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