Michael L. Nash

Michael L. Nash
Occupation Media executive
This article is about the American media executive. For other people, see Michael Nash.

Michael L. Nash is a media executive who most recently served as Warner Music Group's Executive Vice President of Digital Strategy and Business Development. In that role he oversaw digital music strategy, including new media projects and strategic relationships with mobile phone companies, music download/streaming partners (such as Apple, Rhapsody, Spotify, MySpace Music, Pandora and others) and social media networks. Nash also managed the company’s negotiations with digital music service providers. He left the company in September 2011.[1]

Career history

Labeled a “visionary” by The Atlantic Monthly,[2] Nash has been a part of the media technology and innovation front for much of his career, including, between 1994 and 1997, as founder and CEO of Inscape, an interactive entertainment and games publishing joint venture with WMG and HBO that won numerous product awards. In 1996, Entertainment Weekly named him one of multimedia's ten most influential forward-thinking figures.[3] Before that, Nash served as Director of the Criterion Collection, working closely with directors and artists such as Robert Altman, David Bowie, Terry Gilliam, Louis Malle, Nicolas Roeg and John Singleton.[4] Prior to joining WMG, Nash was Executive Director of the Madison Project, a music industry-first digital distribution trial.[5]

Warner Music Group

In 2006, Nash oversaw Warner Music Group’s partnership with YouTube that led WMG to become the first global media company to embrace monetization of user-generated content.[6] The partnership also established WMG’s model to derive revenue from WMG music videos, which included WMG’s partnership with online video service, Hulu.[7] In 2008, WMG's Atlantic Records was cited by the New York Times as the first major label to report more than half of its U.S. recorded music revenue came from digital products.[8]

Nash was responsible for WMG’s renegotiation with YouTube in 2009 that led to the creation of the WMG premium video platform and solidified WMG’s artist-first approach to online video content, including its embrace of social media.[9] In 2010, Nash helped secure WMG’s advertising alliance with MTV Networks.[10]

References

  1. ↑ Christman, Ed. "Michael Nash, Warner Music's 'Top Digital Guru,' Leaving; Stephen Bryan Named Successor"
  2. ↑ "Digital Culture - What Happened to Multimedia?". Theatlantic.com. 1997-06-05. Retrieved 2012-03-20.
  3. ↑ "Magnetic Personalities". EW.com. 1996-10-11. Retrieved 2012-03-20.
  4. ↑ "Reuters.com". Reuters.com. 2009-02-09. Retrieved 2012-03-20.
  5. ↑ "Interactive Frictions: Conference Displays". College.usc.edu. 1991-08-06. Retrieved 2012-03-20.
  6. ↑ Cullen, Drew "Warner Music embraces YouTube"
  7. ↑ "Warner Music Group | News". Wmg.com. Retrieved 2012-03-20.
  8. ↑ Arango, Tim "Digital Sales Surpass CDs at Atlantic"
  9. ↑ "Warner Music Videos Back On YouTube | WMG Branded Player & Own Advertising Inventory". Webtvwire.com. 2009-09-30. Retrieved 2012-03-20.
  10. ↑ "Warner Music Group | News". Wmg.com. Retrieved 2012-03-20.
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