Michelin Guide

Cover of a 2006 Michelin Guide

Michelin Guides (French: Guide Michelin [ɡid miʃ.lɛ̃]) are a series of annual guide books published by the French company Michelin for more than a century. The term normally refers to the Michelin Red Guide, the oldest European hotel and restaurant reference guide, which awards Michelin stars for excellence to a select few establishments.[1] The acquisition or loss of a star can have dramatic effects on the success of a restaurant. Michelin also publishes a series of general guides to countries.

History

In 1900 the tire manufacturers André Michelin and his brother Édouard published the first edition of a guide for French motorists. At the time there were fewer than 3,000 cars in France, and the Michelin guide was intended to boost the demand for cars, and thus for car tires. For the first edition of the Michelin Guide the brothers had nearly 35,000 copies printed. It was given away free of charge, and contained useful information for motorists, including maps, instructions for repairing and changing tires, and lists of car mechanics, hotels and petrol stations. In 1904 the brothers published a similar guide to Belgium.[2]

1911 Michelin Guide to the British Isles

Guides were introduced for Algeria and Tunisia (1907); the Alps and the Rhine, covering northern Italy, Switzerland, Bavaria and the Netherlands (1908); Germany, Spain and Portugal (1910); the British Isles (1911); and "The Countries of the Sun" (Les Pays du Soleil) covering northern Africa, southern Italy and Corsica (1911). In 1909, the first English-language version of the Michelin guide to France was published.[3]

During the First World War, publication of the guide was suspended. After the war, revised editions of the guide continued to be given away until 1920. The company's website recounts the story that André Michelin, visiting a tyre merchant, noticed copies of the guide being used to prop up a workbench. Based on the principle that "man only truly respects what he pays for," the brothers decided to charge a price for the guide. They also made several changes, notably: listing restaurants by specific categories; the debut of hotel listings (initially only for Paris); and the abandonment of advertisements in the guide.[2] Recognizing the growing popularity of the restaurant section of the guide, the brothers recruited a team of inspectors to visit and review restaurants, who were always careful in maintaining anonymity.[4]

In 1926, the guide began to award stars for fine dining establishments. Initially, there was only a single star awarded. Then, in 1931, the hierarchy of zero, one, two, and three stars was introduced. Finally, In 1936, the criteria for the starred rankings were published:[2]

In 1931 the cover of the guide was changed from blue to red, and has remained so in all subsequent editions.[4] During the Second World War, publication was again suspended, but in 1944, at the request of the Allied Forces, the 1939 guide to France was specially reprinted for military use; its maps were judged the best and most up-to-date available to the invading armies. Publication of the annual guide resumed on 16 May 1945, a week after VE Day.[2]

In the early post-war years the lingering effects of wartime shortages led Michelin to impose an upper limit of two stars; by 1950 the French edition listed 38 establishments judged to meet this standard.[5] The first Michelin Guide to Italy was published in 1956. It awarded no stars in the first edition. In 1974, the first guide to Britain since 1931 was published. Twenty-five stars were awarded.[6]

In November 2005 Michelin produced its first American guide, concentrating on New York, covering 500 restaurants in the city's five boroughs and 50 hotels (Manhattan only). In 2007 a Tokyo Michelin Guide was launched. In the same year the guide introduced a magazine, Étoile. In 2008 a Hong Kong and Macau volume was added to the list of Michelin Guides.[2] The Michelin website in 2013 notes that the guide is published in 14 editions covering 23 countries and sold in nearly 90 countries.[2]

In 2008 the German restaurateur Juliane Caspar was appointed editor-in-chief of the French edition of the guide. She had previously been responsible for the Michelin guides to Germany, Switzerland, and Austria. She became the first woman and first non-French national to occupy the French position. The German newspaper Die Welt commented on the appointment, "In view of the fact German cuisine is regarded as a lethal weapon in most parts of France, this decision is like Mercedes announcing that its new director of product development is a Martian."[7]

Methods and layout

Dishes made by Michelin star restaurants

Red Guides have historically listed many more restaurants than rival guides have done, relying on an extensive system of symbols to describe each establishment in as little as two lines. Reviews of starred restaurants also include two to three culinary specialities. Recently, short summaries (2–3 lines) have been added to enhance descriptions of many establishments. These summaries are written in the language of the country for which the guide is published (though the Spain and Portugal volume is in Spanish only) but the symbols are the same throughout all editions.

Stars

Michelin reviewers (commonly called "inspectors") are completely anonymous; they do not identify themselves, and their meals and expenses are paid for by the company founded by the Michelin brothers, never by a restaurant being reviewed. In 2009 The New Yorker said:

Michelin has gone to extraordinary lengths to maintain the anonymity of its inspectors. Many of the company's top executives have never met an inspector; inspectors themselves are advised not to disclose their line of work, even to their parents (who might be tempted to boast about it); and, in all the years that it has been putting out the guide, Michelin has refused to allow its inspectors to speak to journalists. The inspectors write reports that are distilled, in annual "stars meetings" at the guide's various national offices, into the ranking of three stars, two stars, or one star—or no stars. (Establishments that Michelin deems unworthy of a visit are not included in the guide.)[8]

The French chef Paul Bocuse, one of the pioneers of nouvelle cuisine in the 1960s, said, "Michelin is the only guide that counts."[9] In France, each year, at the time the guide is published, it sparks a media frenzy which has been compared to that for annual Academy Awards for films.[8] Media and others debate likely winners, speculation is rife, and TV and newspapers discuss which restaurant might lose, and who might gain, a Michelin star.[10]

The Michelin Guide also awards Rising Stars, an indication that a restaurant has the potential to qualify for a star, or an additional star.

Bib Gourmand

A menu course from a Michelin rated restaurant in Helsinki, Finland
A course in a Michelin starred restaurant in Geneva, Switzerland
A course in a Michelin starred restaurant in Tokyo, Japan

Since 1955, the guide has also highlighted restaurants offering "exceptional good food at moderate prices," a feature now called "Bib Gourmand". They must offer menu items priced below a maximum determined by local economic standards. Bib (Bibendum) is the company's nickname for the Michelin Man, its corporate logo for over a century.

Country[11] Release date 3 Michelin stars 2 Michelin stars 1 Michelin star Bib Gourmand Establishments
France 2012 Edition[12] 26 83 485 630
(€29, €35 in Paris area)[13]		 over 4,900 hotels and guest houses,
4,200 restaurants
Belgium and Luxembourg 2012 Edition[14][15] 3 16 99 140 (€35 or less) over 700 hotels and guest houses,
1,100 restaurants
Germany 2016 Edition[16] 10 39 241 471
(€35 or less)		 over 4,200 hotels and guest houses,
2,100 restaurants, 4,287 hotels
Great Britain and Ireland 2016 Edition[17] 3 23 143 155
(£28 or €40)		 over 1,600 hotels, guest houses,
2,000 restaurants, pubs
Italy 2012 Edition[18] 7 38 250 260 (€35) over 3,700 hotels and guest houses,
2,700 restaurants
Netherlands 2012 Edition[19][20] 2 16 84 102
(€35)[21]		 over 600 hotels and guest houses,
700 restaurants
Spain and Portugal 2014 Edition (preview)[22] 8 17 134 219
(€35 or less)		 over 1,775 hotels and guest houses,
1,549 restaurants, 130 tapas bars
Switzerland 2012 Edition[23][24] 2 18 76 87
(€35)[25]		 over 800 hotels and guest houses,
800 restaurants
City[11] Release date 3 Michelin stars 2 Michelin stars 1 Michelin star Bib Gourmand Establishments
Paris 2012 Edition[26] 10 17 50 70 (€35) 60 hotels, 453 restaurants[13]
Chicago 2015 Edition[27] 2 3 19 59 ($40) 400 restaurants[28]
Hong Kong and Macau 2012 Edition[29] 5 13 51 64 (HK$300 or MOP$300) 272 restaurants, 60 hotels[30]
Kyoto, Osaka, Kobe, Nara 2012 Edition[31] 15 61 224 40
(coins, ¥5000)[32]		 296 restaurants, 48 hotels, 41 ryokans
Las Vegas (suspended) 21 October 2008[33] 1 3 13 127 restaurants, 30 hotels (2007)
London 2012 Edition[34] 2 7 46 45 (£28) 450 restaurants, 50 hotels
Los Angeles (suspended) 21 October 2008[35] 0 4 16 263 restaurants, 27 hotels (2007)
Main Cities of Europe 17 March 2010[36] 15 55 271 231 1,715 restaurants, 1,542 hotels
New York City 2016 Edition[37] 6 10 60 124 ($40)
San Francisco and Bay Area 2016 Edition[38] 5 7 38 74 ($40)[39] 505 restaurants
Tokyo, Yokohama
and Shonan		 2012 Edition[40] 17 57 219 95
(coins, ¥5000)[41]		 292 restaurants, 54 hotels and 10 ryokans

Non-restaurant food

With the blurring of lines between restaurants and other eateries, Michelin is adapting too. From 2014, it had a separate listing for gastropubs in Ireland.[42] The 2016 Guide for Hong Kong and Macau introduced an overview of notable street food establishments.[43][44]

Other ratings

All listed restaurants, regardless of their star- or Bib Gourmand-status, also receive a "fork and spoon" designation, as a subjective reflection of the overall comfort and quality of the restaurant.[45] Rankings range from one to five: One fork and spoon represents a "comfortable restaurant" and five signifies a "luxurious restaurant". Forks and spoons coloured red designate a restaurant that is considered "pleasant" as well.

Restaurants, independently of their other ratings in the guide, can also receive a number of other symbols next to their listing.

Green Guides

The Michelin Green Guides review and rate attractions other than restaurants. There is a Green Guide for France as a whole, and a more detailed one for each of ten regions within France. Other Green Guides cover many countries, regions, and cities outside France. Many Green Guides are published in several languages. They include background information and an alphabetical section describing points of interest. Like the Red Guides, they use a three-star system for recommending sights ranging from "worth a trip" to "worth a detour", and "interesting".

Controversies

Allegations of lax inspection standards and bias

Pascal Rémy, a veteran France-based Michelin inspector, and also a former Gault Millau employee, wrote a tell-all book published in 2004 entitled L'Inspecteur se met à table (literally, "The Inspector Sits Down at the Table"; idiomatically, "The Inspector Spills the Beans", or "The Inspector Puts It All on the Table"). Rémy's employment was terminated in December 2003 when he informed Michelin of his plans to publish his book.[46] He brought a court case for unfair dismissal, which was unsuccessful.[47]

Rémy described the French Michelin inspector's life as lonely, underpaid drudgery, driving around France for weeks on end, dining alone, under intense pressure to file detailed reports on strict deadlines. He maintained that the guide had become lax in its standards. Though Michelin states that its inspectors visited all 4,000 reviewed restaurants in France every 18 months, and all starred restaurants several times a year, Rémy said only about one visit every 3½ years was possible because there were only 11 inspectors in France when he was hired, rather than the 50 or more hinted by Michelin. That number, he said, had shrunk to five by the time he was fired in December 2003.[46]

Rémy also accused the guide of favouritism. He alleged that Michelin treated famous and influential chefs, such as Paul Bocuse and Alain Ducasse, as "untouchable" and not subject to the same rigorous standards as lesser-known chefs.[46] Michelin denied Rémy's charges, but refused to say how many inspectors it actually employed in France. In response to Rémy's statement that certain three-star chefs were sacrosanct, Michelin said, "There would be little sense in saying a restaurant was worth three stars if it weren't true, if for no other reason than that the customer would write and tell us."[48]

Allegations of prejudice for French cuisine

Some non-French food critics have alleged that the rating system is biased in favour of French cuisine or French dining standards. In England The Guardian commented in 1997 that "some people maintain the guide's principal purpose is as a tool of Gallic cultural imperialism".[49] When Michelin published its first New York City Red Guide in 2005 Steven Kurutz of The New York Times noted that Danny Meyer's Union Square Cafe, a restaurant rated highly by The New York Times, Zagat Survey, and other prominent guides, received a no star-rating from Michelin. (He did acknowledge that the restaurant received positive mention for its ambience, and that two other restaurants owned by Meyer received stars). Kurutz also claimed the guide appeared to favour restaurants that "emphasized formality and presentation" rather than a "casual approach to fine dining". He also claimed that over half of the restaurants that received one or two stars "could be considered French".[50]

Allegations of leniency with stars for Japanese cuisine

In 2010 Michelin guides ranked Japan as the country with the most starred restaurants. This sparked questioning over whether these high ratings were merited for Japanese restaurants, or whether the Michelin guide was too generous in giving out stars to gain an acceptance with Japanese customers and to enable the parent tyre-selling company to market itself in Japan.[51] The Wall Street Journal reported in 2010 that some Japanese chefs were surprised at receiving a star, and were reluctant to accept one, because the publicity caused an unmanageable jump in booking, affecting their ability to serve their traditional customers without lowering their quality.[52]

Unwanted stars

Some restaurateurs have asked Michelin to revoke a star, because they felt that it created undesirable customer expectations or pressure to spend more on service and décor.[53] Some cases:

References

References

  1. ↑ Fairburn, Carolyn. "Fading stars – Michelin Red Guide", The Times, 29 February 1992; Beale, Victoria and James Boxell "Falling stars", The Financial Times, 16 July 2011
  2. 1 2 3 4 5 6 "The Michelin Guide: 100 editions and over a century of history" ViaMichelin, accessed 20 May 2013
  3. ↑ (French) "Le guide Michelin en quelques dates", Association des Collectionneurs de Guides et Cartes Michelin, accessed 19 May 2013
  4. 1 2 3 "Michelin Guide History", Provence and Beyond, accessed 19 May 2013.
  5. ↑ "The Michelin Guide", The Manchester Guardian, 28 March 1950, p. 4
  6. ↑ Dawson, Helen. "British Michelin revived", The Observer 24 March 1974, p. 40
  7. ↑ Paterson, Tony. "French shock at Michelin guide's first foreign chief", The Independent, 18 December 2008
  8. 1 2 Colapinta, John. "Lunch with M – Undercover with a Michelin inspector", The New Yorker, 23 November 2009
  9. ↑ "Taste test: Menu by three-star Michelin chef Philippe Marc", Time Out, Kuala Lumpur 20 October 2012
  10. ↑ "Michelin Stars Align for Seven NYC Restaurants", The Wall Street Journal, 4 October 2011; "Off the Menu", The New York Times, 4 October 2011; "Tokyo retains title as Michelin's gourmet capital", The Asahi Shimbun, 29 November 2011; and "Taking the Pop-Up Restaurant to New Heights", Spiegel Online, 19 January 2011
  11. 1 2 (French) "Achetez en ligne votre Guide Michelin Europe", Michelin.
  12. ↑ "Les publications Michelin pour les investisseurs institutionnels" (PDF). michelin.com.
  13. 1 2 ""The Michelin Guide France 2010 Selection". Michelin North America. 1 March 2010.
  14. ↑ "Michelin Group: news from the tire and mobility leader". michelin.com.
  15. ↑ "Les publications Michelin pour les investisseurs institutionnels" (PDF). michelin.com.
  16. ↑ "Deutschland 2016 Michelin Guide
  17. ↑ "All Current UK and Ireland Michelin Star Restaurants". 12 November 2015. Retrieved 12 November 2015.
  18. ↑ "Les publications Michelin pour les investisseurs institutionnels" (PDF). michelin.com.
  19. ↑ "Michelin Group: news from the tire and mobility leader - Michelin". michelin.com.
  20. ↑ "Michelin Star Restaurants 2014 / 2015 - dinnersite.nl restaurant guide". dinnersite.nl.
  21. ↑ "Michelin Guide Netherlands 2011", Michelin, 26 November 2010.
  22. ↑ (Spanish) "Michelin Guide for Spain and Portugal 2014" (PDF). abc.es. Retrieved 4 November 2015.
  23. ↑ "Michelin Group: news from the tire and mobility leader - Michelin". michelin.com.
  24. ↑ "Michelin news: all recent news from the Group" (PDF). Michelin Australia. Retrieved 2 February 2016.
  25. ↑ "Michelin Stars Rain Down on Switzerland", Michelin, 16 November 2010.
  26. ↑ "Michelin Group: news from the tire and mobility leader - Michelin". michelin.com.
  27. ↑ "2015 Chicago Michelin Selections". michelintravel.com.
  28. ↑ "Michelin Guide Chicago 2015 - Michelin Travel & Lifestyle". michelintravel.com.
  29. ↑ "Redirecting..." (PDF). google.com.
  30. ↑ (Japanese) "「ミシュランガイド香港・マカオ2011」を発行", Michelin Japan, 12 March 2010.
  31. ↑ "Michelin news: all recent news from the Group - Michelin" (PDF). michelin.com.au. Retrieved 2 February 2016.
  32. ↑ (Japanese) ”「ミシュランガイド京都・大阪・神戸2011」12 軒のレストランが三つ星 44軒のレストランと2軒の旅館 が二つ星 183軒のレストランと2軒の旅館が一つ星”, Michelin Japan, 19 October 2010.
  33. ↑ Jinae West "Michelin: Bad economy means no 2010 guide in Las Vegas, Las Vegas Sun, 26 June 2009.
  34. ↑ "Restaurants go for Gold as 2012 Michelin Stars are announced". londonandpartners.com.
  35. ↑ Phil Vettel "And the crystal ball says …", Michelin North America, 16 November 2010.
  36. ↑ "Michelin Guide Main Cities of Europe 2010 to go on sale on March 17", Michelin, 16 March 2010. covering Austria (Vienna, Salzburg) – Belgium (Brussels, Antwerp) – Czech Republic (Prague) – Denmark (Copenhagen) – Finland (Helsinki) – France (Paris, Lyons, Strasbourg, Toulouse) – Germany (Berlin, Cologne, Frankfurt, Hamburg, Munich, Stuttgart) – Greece (Athens) – Hungary (Budapest) – Ireland (Dublin) – Italy (Rome, Milan, Turin, Florence) – Luxembourg (Luxembourg) – Netherlands (Amsterdam, Rotterdam, The Hague) – Norway (Oslo) – Poland (Warsaw, Cracow) – Portugal (Lisbon) – Spain (Madrid, Barcelona, Valencia) – Sweden (Stockholm, Gothenburg) – Switzerland (Bern, Geneva, Zurich) – United Kingdom (London, Birmingham, Edinburgh, Glasgow)
  37. ↑ "NYC Michelin Guide 2016 Press Release" (PDF). michelintravel.com.
  38. ↑ "Michelin Stars Light Up Bay Area In 10th Edition Of Famed Restaurant Guide", Michelin North America, 21 October 2015.
  39. ↑ "Michelin Reveals Bay Area's 2016 Bib Gourmands Ahead Of Michelin Guide Debut", Michelin North America, 15 October 2015.
  40. ↑ "Les publications Michelin pour les investisseurs institutionnels" (PDF). michelin.com.
  41. ↑ (Japanese) "「ミシュランガイド東京・横浜・鎌倉2011」を発行　三つ星が14軒、二つ星が54軒、一つ星が198軒に", Michelin Japan, 24 November 2010.
  42. ↑ "Four Clare pubs listed in 2014 Michelin Guide". Clare Champion. 19 May 2014. Archived from the original on 8 September 2015. Retrieved 4 January 2016.
  43. ↑ Adam H. Callaghan (5 November 2015). "Michelin Recognizes Street Food for the First Time in Its Hong Kong Guide". Eater. Retrieved 2 February 2016.
  44. ↑ "Michelin includes street food for first time in Hong Kong guide". The Guardian. Retrieved 2 February 2016.
  45. 1 2 3 How to Use This Guide, Michelin, accessed 20 May 2013
  46. 1 2 3 Sage, Adam. "J'Accuse: Michelin cooks the books", The Times, 31 May 2004
  47. ↑ Henley, John. "Michelin bean-spiller loses court battle", The Guardian, 15 December 2004
  48. ↑ "Michelin Man Jolts French Food World", The New York Times, 25 February 2004
  49. ↑ "Pass Notes", The Guardian, 23 January 1997, p. A3
  50. ↑ Kurutz, Steven. "She's a Belle of the City, but the French are Blasé", The New York Times, 13 November 2005
  51. ↑ Robinson, Gwen. "Michelin serves up stars and stirs envy in Japan", The Financial Times, 14 October 2009; and Robinson, Gwen. "Michelin sprinkles stars on Tokyo", The Financial Times, 19 November 2007
  52. ↑ Sanchanta, Mariko, Katy Mclaughlin and Max Colchester. "Michelin Stars Draw Shots", The Wall Street Journal, 25 October 2010
  53. ↑ Gergaud, Olivier; Storchmann, Karl; Verardi, Vincenzo (22 May 2012). "Expert Opinion and Quality Perception of Consumers: Evidence from New York City Restaurants". doi:10.2139/ssrn.2064554. Retrieved 2 February 2016.
  54. 1 2 Ian Mount (11 December 2014). "The curse of the Michelin-star restaurant rating". Fortune. Retrieved 2 February 2016.
  55. ↑ "The chef who gave up his Michelin star". El País. 2 December 2014. Retrieved 2 February 2016.
  56. ↑ "Skye Gyngell: curse of the Michelin star has driven me out of the kitchen". The Daily Telegraph. 21 February 2012. Retrieved 2 February 2016.
  57. ↑ "摘星變詛咒　難耐食客投訴不絕 女廚棄米芝蓮榮耀 - 蘋果日報 - 兩岸國際 - 20120222". Apple Daily 蘋果日報. Retrieved 2 February 2016.
  58. ↑ Hillary Dixler (13 March 2014). "Chef in Belgium Gives Back His Michelin Star". Eater. Retrieved 2 February 2016.

Further reading

Published in the 20th century

Published in the 21st century

External links

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