Micro-Star International

Micro-Star International Co., Ltd
Public
Traded as TWSE: 2377
Industry Computer hardware
Electronics
Founded August 4th, 1986
Founder Joseph Hsu
Jeans Huang
Frank Lin
Kenny Yu
Henry Lu
Headquarters Zhonghe District, New Taipei City, Taiwan
Key people
 Joseph Hsu (Chairman)
Products Notebooks, Motherboards, Video Cards, Barebone, Consumer Electronics, Servers, Industrial Computing, All-in-One PC
Revenue US$2.7 billion (2014)
Number of employees
 13,500
Website http://www.msi.com

MSI (Micro-Star International Co., Ltd, Chinese: 微星科技股份有限公司) is a Taiwanese multinational information technology corporation headquartered in New Taipei City, Taiwan. It designs, develops and provides computer hardware, related products and services, including laptops, motherboards, graphics cards, All-in-One PCs, servers, industrial computers, PC peripherals, car infotainment products, etc.

The company has a primary listing on the Taiwan Stock Exchange[1] and was established in August 1986 by 5 founders – Hsu Xiang (a.k.a. Joseph Hsu),[2] Huang Jinqing (a.k.a. Jeans Huang),[3][4] Lin Wentong (a.k.a. Frank Lin),[5] Yu Xian'neng (a.k.a. Kenny Yu), and Lu Qilong (a.k.a. Henry Lu). First starting its business in New Taipei City, Taiwan, MSI later expanded into Mainland China, setting up its Baoan Plant in Shenzhen in 2000 and establishing research and development facilities in Kunshan in 2001. It also provides global warranty service in North America, Central/South America, Asia, Australia and Europe.[6]

The company has been a sponsor for a number of eSports teams[7] and is also the host of the international gaming event MSI Masters Gaming Arena (formerly known as MSI Beat IT).[8][9][10][11] The earliest Beat IT tournament can be traced back to 2010, featuring Evil Geniuses winning the championship.[12]

History

1980s

Established in 1986, MSI first focused on the design and manufacturing of motherboards and add-on cards. Later that same year, MSI introduced the first overclockable 286 motherboard.

In 1989, MSI introduced the first 486 motherboard.

1990s

In 1993, MSI introduced the first 586 motherboard.

In 1995, MSI introduced Dual Pentium Pro-based motherboard.

In 1997, MSI inaugurated its Plant I in Jung-He city and introduced the Intel Pentium II-based motherboard with Intel MMX Technology, along with the first graphics card product, and the first barebone product.

In 1998, MSI became a public company as it went on IPO (Initial Public Offering) on the Taipei Stock Exchange (TAIEX) and introduced the first Socket 7 based motherboard.

2000s

In 2000, MSI Computer (Shenzhen) Co., Ltd. was founded. In the same year, MSI inaugurated its Plant III in Jung-He city and introduced the first Set-Top Box product.

In 2001, MSI Electronics (Kunshan) Co., Ltd. was founded.

In 2002, MSI introduced the first PC2PC Bluetooth & WLAN motherboard.

In 2003, MSI introduced the first Pen Tablet PC product (PenNote3100).[13]

In 2004, MSI introduced the first Notebook product (M510C).[14]

In 2008, MSI was ranked among the Top 20 Taiwan Global Brands.[15]

In 2009, MSI introduced its first Ultra Slim Notebook (X320),[16] and first All-in-One PC (AP1900).[17]

2010s

In 2011, MSI was named one of the Top 100 Taiwan Brands, distinguished among 500 brands.[18]

In 2013, MSI has been awarded from Taiwan Excellence for 15 consecutive years.[19]

In 2015, MSI was ranked the 4th best laptop brand of 2015 by Laptop Magazine, USA.[20][21]

In early 2016, MSI announced collaboration with HTC and has revealed Vive-ready systems to offer Virtual Reality experience.[22][23][24][25][26][27]

Operations

MSI's offices in Zhonghe District, New Taipei City, Taiwan serve as the company's headquarters, and house a number of different divisions and services.[28]

Manufacturing initially took place at plants in Taiwan. In 2000 and 2001, MSI announced manufacturing facilities in China’s Shenzhen[29] and Kunshan[30] to meet the growing demands of the global market.

The company has multiple branch offices in the Americas, Europe, Asia, Australia, and South Africa. As of 2015 the company has employed a global workforce of over 13,500 and has a global presence in over 120 countries, spanning the Americas, Europe/Middle East/Africa (EMEA) and Asia Pacific.

Products

The company first built its reputation on developing and manufacturing quality computer motherboards and graphics cards. It established its subsidiary FUNTORO in 2008 to provide comprehensive IT solutions for vehicle infotainment. Now it provides a variety of products ranging from laptops, gaming laptops,[31] motherboards, graphics cards, all-in-one PCs, mobile workstations, barebone computers, servers, IPCs, multimedia peripherals to vehicle infotainment solutions, smart cleaning robots, panoramic Wi-Fi cameras, etc.

MSI GAMING Series

According to information on MSI official website, its GAMING series features laptops, motherboards, graphic cards, All-in-One PCs and gaming peripherals designed for gamers, power users and all. Said to incorporate high-end, durable components that have passed rigorous military class certification tests, the GAMING series has garnered generally favorable reviews and quite a few awards.[32][33][34][35]

Products associated with MSI GAMING Series include:

MSI Overclocking Series

Mobile Workstation

SomeThings

FUNTORO

FUNROBOT

Sponsorship

The company partners with eSports heavyweights Fnatic[68][69] and Cloud 9.[70]

It has also been a sponsor for a number of eSports teams worldwide, including PENTA Sports,[71] Energy eSports,[72] HWA Gaming,[73] yoe Flash Wolves,[74] NXA-Ladies,[75] Saigon Fantastic Five,[76] MSI-Evolution,[77] Vox Eminor,[78] DeToNator,[79] Team Infused,[80] Aperture Gaming,[81] Phoenix GaminG,[82] etc.

Corporate Social Responsibility

MSI aims at providing environmentally friendly products[83] and services to consumers and moving towards the goals of green design, green resources and green technology.[84] Its initiatives to take responsibility for the company's effects on environmental and social wellbeing include Public Welfare Policy,[85] Social Reward,[86] Donation with Love,[87] Education Assistance[88] and MSI Corporate Volunteers.[89]

In 1999, MSI obtained Bureau Veritas Quality International (BVQI) ISO 14001:1996 Environmental Management System certification.

In 2003, it obtained BVQI OHSAS 18000:1999 Occupational Health and Safety Management System certification.

The company later got its QC 080000 IECQ HSPM (Hazardous Substance Process Management) certification in 2006 and initiated ISO 14064-1 GreenHouse Gas (GHG) Emissions Inventories and Verification Statement in 2008.

In March 2009, MSI was named as one of Taiwan's "Top 50 Corporate Citizens 2009" by CommonWealth Magazine (Issue 416) and "Top CSR Excellent Enterprises 2009" by Global Views Magazine (Issue 273) in Taiwan.[90]

In 2010, the company received Taiwan’s Industrial Sustainable Excellence Award 2010[91] and Public Welfare Award for Social Education.[92]

In 2012, MSI received the "Energy Conservation and Carbon Reduction Action Mark" Award from Environmental Protection Administration (EPA) of the Executive Yuan, Taiwan.

In 2013, the company received Premium Award of "Top Green Brand 2013 in the ICT category" from Business Next Magazine and its All-in-One PC obtained ISO 14006 Environmental management systems—Guidelines for incorporating ecodesign certification.

MSI received 2014 New Taipei City Environmental Protection Education Award—Corporate Group Premium Award and was recognized again by Excellence Award of “Top Green Brand 2014 in the ICT category” from Business Next Magazine.[93]

GHG Management

MSI is also committed to reducing greenhouse gas emissions from its global activities and started undertaking greenhouse gas inventory accounting since 2007.[94] The company initiated ISO 14064-1 GreenHouse Gas (GHG) Emissions Inventories and Verification Statement in 2008 and started to conduct the inventory accounting in accordance with ISO 14064-1 and the GHG Protocol. The inventory boundary covers MSI Taiwan, MSI Shenzhen and MSI Kunshan.

See also

References

  1. ↑ "Micro-Star International Co (2377:Taiwan Stock Exchange)". Retrieved February 5, 2015.
  2. ↑ "Xiang Xu, General Manager and Chairman, Micro-Star International Co., Ltd.". Retrieved February 5, 2015.
  3. ↑ "Jin Qing Huang, Senior Vice President of Research and Development Headquarter and Director, Micro-Star International Co., Ltd.". Retrieved February 5, 2015.
  4. ↑ "The Distro Interview: MSI Senior Vice President and co-founder, Jeans Huang". Retrieved March 18, 2015.
  5. ↑ "Wen Tong Lin, Senior Vice President of Materials and Director, Micro-Star International Co., Ltd.". Retrieved February 5, 2015.
  6. ↑ "GLOBAL WARRANTY SERVICE LOCATIONS". Retrieved February 5, 2015.
  7. ↑ "MSI Gaming teams". Retrieved October 21, 2015.
  8. ↑ "MSI Masters Gaming Arena 2015". Retrieved October 5, 2015.
  9. ↑ "MSI Masters Gaming Arena 2015 at gosugamers". Retrieved October 21, 2015.
  10. ↑ "Coverage: MSI Beat IT Global 2014". Retrieved March 4, 2015.
  11. ↑ "MSI Beat IT 2014: Global Gaming Competition a Spectacular Festival That Leaves All Longing For More". Retrieved March 4, 2015.
  12. ↑ "Evil Geniuses win MSI BEAT IT 2010". Retrieved March 4, 2015.
  13. ↑ "MSI PenNote 3100 Tablet PC". Retrieved February 5, 2015.
  14. ↑ "MSI MEGABOOK M510C". Retrieved February 5, 2015.
  15. ↑ "2008 Top Taiwan Global Brands". Retrieved October 23, 2015.
  16. ↑ "MSI X320 Ultra Slim Notebook". Retrieved February 5, 2015.
  17. ↑ "MSI AP1900 All-in-One PC". Retrieved February 5, 2015.
  18. ↑ "MSI was named one of the Top 100 Taiwan Brands in the "Top 100 Taiwan Brands" activity, August 29, 2011.". Retrieved February 5, 2015.
  19. ↑ "MSI Taiwan Excellence Award Winner: 15 years of affirmation, January 18, 2013". Retrieved February 5, 2015.
  20. ↑ "MSI: Best and Worst Laptop Brands 2015". Retrieved April 28, 2015.
  21. ↑ "Best & Worst Laptop Brands 2015". Retrieved April 28, 2015.
  22. ↑ "MSI TEAMS WITH HTC, LAUNCHES ‘MAC PRO’ BOX FOR VR GAMING". Retrieved March 29, 2016.
  23. ↑ "MSI, HP and Alienware reveal Vive-Ready VR PCs". Retrieved March 29, 2016.
  24. ↑ "ALIENWARE AND MSI OFFER POWERFUL VIVE OPTIMIZED SYSTEMS". Retrieved March 29, 2016.
  25. ↑ "HP, Alienware and MSI Partner with HTC to Offer Vive-Ready PCs". Retrieved March 29, 2016.
  26. ↑ "MSI Vortex and HTC Vive Partnership: Ultimate VR Experience?". Retrieved March 29, 2016.
  27. ↑ "VIVE OPTIMIZED PCs". Retrieved March 29, 2016.
  28. ↑ "headquarters". Retrieved October 21, 2015.
  29. ↑ "MSI Computer Shenzhen Co Ltd". Retrieved October 21, 2015.
  30. ↑ "MSI Electronics Kunshan Co Ltd". Retrieved October 21, 2015.
  31. ↑ "MSI GE60 Apache 033 Gaming Laptop Review". Gaming Laptop. Retrieved 2015-02-25.
  32. ↑ "MSI GX70 Gaming Laptop Review". Retrieved February 4, 2015.
  33. ↑ "MSI GT60 2PE Dominator Pro Gaming Laptop Review". Retrieved February 4, 2015.
  34. ↑ "MSI GE70 Apache Pro With Nvidia GTX 860M Graphics". Retrieved February 4, 2015.
  35. ↑ "Meet The First Next-Generation Gaming Laptop: MSI GT70 Dragon Edition 2". Retrieved February 4, 2015.
  36. ↑ "MSI GT80 Titan review". Retrieved November 25, 2015.
  37. ↑ "The Ultimate Gaming Notebook GT72 Dominator Pro". Retrieved February 10, 2015.
  38. ↑ "MSI GT72 Dominator Pro, GS30 Shadow, AG240 4K Edition GAMING AIO and X99 GAMING 9 ACK motherboard recognized as CES 2015 innovative gaming hardware". Retrieved February 9, 2015.
  39. ↑ "MSI GS30 Shadow Notebook". Retrieved February 9, 2015.
  40. ↑ "MSI GT70 Dragon Edition notebook and the N680GTX Lightning graphics card were awarded CES Innovations Awards 2013". Retrieved February 5, 2015.
  41. ↑ "MSI GT70 gaming Laptop was awarded COMPUTEX Best Choice Award & Media’s Choice Award 2012". Retrieved June 10, 2015.
  42. ↑ "Innovations 2012: Design and Engineering Awards, January 9, 2012". Retrieved February 5, 2015.
  43. ↑ "MSI Big Bang- Fuzion Gaming Motherboard was awarded COMPUTEX Best Choice Award 2010". Retrieved June 10, 2015.
  44. ↑ "MSI Z87-GD65 GAMING motherboard was awarded COMPUTEX Best Choice Golden Award 2013". Retrieved June 10, 2015.
  45. ↑ "Hi-fi Sound Gaming & Broadcasting Motherboard X99S GAMING 9 ACK / X99S GAMING 9 AC". Retrieved February 10, 2015.
  46. ↑ "Hi-fi Sound Gaming Motherboard Z97 GAMING 9 ACK / Z97 GAMING 9 AC". Retrieved February 10, 2015.
  47. ↑ "MSI X99A GAMING 9 ACK Streaming & Gaming motherboard was awarded COMPUTEX Best Choice Golden Award 2015". Retrieved June 10, 2015.
  48. ↑ "High Performance Gaming Graphics Card GTX 980 GAMING 4G". Retrieved February 10, 2015.
  49. ↑ "Mini ITX High Performance Gaming Graphics Card R9 270X GAMING 2G ITX". Retrieved February 10, 2015.
  50. ↑ "Gaming All-in-One PC AG220 2PE". Retrieved February 10, 2015.
  51. ↑ "24" Gaming All-in-One PC AG240 2PE". Retrieved February 10, 2015.
  52. ↑ "Gaming All-in-One PC AG270 2PE". Retrieved February 10, 2015.
  53. ↑ "The MSI Gaming Booth Tour". Retrieved October 22, 2015.
  54. ↑ "MSI Nightblade review". Retrieved October 22, 2015.
  55. ↑ "MSI shows off new GK-701 Cherry MX mechanical gaming keyboard". Retrieved October 27, 2015.
  56. ↑ "MSI Announces DS502 7.1 Gaming Headset". Retrieved October 27, 2015.
  57. ↑ "The Z77 strongest overclocking MSI 3 motherboard and Toms Hardware awards, October 30th, 2012". Retrieved February 9, 2015.
  58. ↑ "MSI Z97 XPOWER AC Overclocking motherboard was awarded COMPUTEX d & i Awards 2014". Retrieved February 3, 2015.
  59. ↑ "MSI Z97 XPOWER AC Overclocking motherboard was awarded COMPUTEX Best Choice Award 2014". Retrieved June 10, 2015.
  60. ↑ "MSI X99A XPOWER AC Overclocking motherboard was awarded COMPUTEX Best Choice Award 2015". Retrieved June 10, 2015.
  61. ↑ "MSI WT72 Workstation Review". Retrieved October 27, 2015.
  62. ↑ "MSI's WS60 6QI is a beast of a workstation in a dainty frame". Retrieved October 27, 2015.
  63. ↑ "MSI Panocam Pro Reviewed". Retrieved October 27, 2015.
  64. ↑ "MSI FUNTORO HD + Media On-Demand System was awarded COMPUTEX Best Choice Award 2013". Retrieved June 10, 2015.
  65. ↑ "MSI Telematics Box BV105 series was awarded COMPUTEX Best Choice Award 2010". Retrieved June 10, 2015.
  66. ↑ "Funrobot iCleaner M800". Retrieved October 23, 2015.
  67. ↑ "FUNROBOT iCleaner Robots". Retrieved October 23, 2015.
  68. ↑ "Meet Fnatic LoL and MSI at PAX, 2014". Retrieved March 18, 2015.
  69. ↑ "TEAM FNATIC MSI TAKES DREAMHACK, June 20, 2011". Retrieved March 18, 2015.
  70. ↑ "Cloud 9 official website". Retrieved January 29, 2016.
  71. ↑ "PENTA Sports official website". Retrieved January 29, 2016.
  72. ↑ "Energy eSports official website". Retrieved January 29, 2016.
  73. ↑ "HWA Gaming". Retrieved February 13, 2015.
  74. ↑ "yoe Flash Wolves". Retrieved February 13, 2015.
  75. ↑ "NXA-Ladies". Retrieved February 13, 2015.
  76. ↑ "Saigon Fantastic Five". Retrieved February 13, 2015.
  77. ↑ "MSI-Evolution". Retrieved February 13, 2015.
  78. ↑ "Vox Eminor". Retrieved February 13, 2015.
  79. ↑ "DeToNator". Retrieved February 13, 2015.
  80. ↑ "Team Infused". Retrieved February 13, 2015.
  81. ↑ "Aperture Gaming". Retrieved October 21, 2015.
  82. ↑ "Phoenix GaminG". Retrieved October 21, 2015.
  83. ↑ "Green Products". Retrieved October 28, 2015.
  84. ↑ "Green Policy". Retrieved October 28, 2015.
  85. ↑ "Public Welfare Policy". Retrieved October 28, 2015.
  86. ↑ "Social Reward". Retrieved October 28, 2015.
  87. ↑ "Donation with Love". Retrieved October 28, 2015.
  88. ↑ "Education Assistance". Retrieved October 28, 2015.
  89. ↑ "MSI Corporate Volunteers". Retrieved October 28, 2015.
  90. ↑ "CSR Awards". Retrieved October 28, 2015.
  91. ↑ "MSI received the award of “2010 Industrial Sustainable Excellence Award”". Retrieved October 28, 2015.
  92. ↑ "Public Welfare". Retrieved October 28, 2015.
  93. ↑ "Green Awards". Retrieved October 28, 2015.
  94. ↑ "GHG Management". Retrieved October 28, 2015.

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