Micro Movies

Micro Movie, a type of Chinese Micro-cinema, refers to a short film of any genre.

Micro movies are an idea that originated in China in 2010.[1] Karen Mok (Hong Kong based singer/actress) starred in "Cadillac," alongside Adam Duke, and this movie is regarded as the first Micro movie,[2] after which micro movies became a trend in South Asia. Since the advancement of technology, amateurs wishing to engage in the film industry have the opportunity to create a low cost movie with few limitations.

Characteristics

Censorship

Movie censorship is the legal process that regulates whether a movie, film, video, or cinema has content that is permissible to undergo broadcast and distribution. While certain movies are permitted to undergo public disbursement and release, other types of movies will be limited to their presentation within private sectors – in certain cases, movies will be prohibited and banned in their entirety. Movie Censorship regulation will take length, content, and subject matter into consideration with regard to enacting any or all alteration of banning. [6]Obscene and violent content is avoided in the process of making micro movies due to national censorship policies in every country.

In Hong Kong, all films are required to undergo the motion picture rating system,[7] which is organized by the Office for Film Newspaper and Article Administration (OFNAA). Rating of I, IIA, IIB, and III will be given to the movies. Unacceptable scenes are forced to be removed after the censorship. The State Administration of Press, Publication, Video, Film and Television.[8] China oversees the theatrical release, to ensure that immoral content will not be promoted in movies. The goal of these measures are to protect the audience from getting extreme and unhealthy messages.

In Australia, The Office of Film and Literature Classification[9] is responsible for classifying films, video publications, and PC games according to the National Classification Code and the Classification Guidelines, which are approved by the Commonwealth State and Territory Ministers responsible for censorship.

There is however, more leniency in censorship online—especially on YouTube. That is why most micro movies are accessed through social media websites and online databases. Some countries even block all internet access to YouTube.

Cinematography

Micro movies able to be created by all cinematography skill levels from a first-time producer to a high level producer with a top level cast and crew.

Film techniques used in micro movies are similar to those of traditional movies that you would see in theaters. For instance, the types of shots and angles are the same; however, they typically differ in length of movie, level of equipment, money spent, number of cast and crew, and level of acting. There are however exceptions to the rule, like the group Rocket Jump or prime-time TV commercials.

Application

Micro movies are used for advertising and entertainment purposes. The short length of micro movies allow them to be promoted and debuted on platforms like YouTube and Facebook. This makes the micro movie free and easy to access with the ability to go viral online.

There are both commercial and noncommercial needs for micro movies. Commercials are now, not only selling a product, but telling a story. For example, the Budweiser and Extra Gum commercials. Micro movies have become a new way to promote products and brands. Non-commercially, people are creating and shooting micro movies for fun. There are a lot of micro movie film festivals and platforms for amateurs and professionals to tell their stories and be recognized for their work.

Examples of Micro Movies

Examples of Micro Movie competitions

References

  1. ↑ "What is Microfilm?". Nottingham Screen Partnership.
  2. ↑ Wenpeng, Hu. "Micro-film advertising getting popular". China Economic Net.
  3. ↑ Adrian Wan (10/1/2014). "Chinese directors find greater freedom online making micro movies". South China Morning Post. Check date values in: |date= (help)
  4. ↑ "What is Microfilm?". Nottingham Screen Partnership.
  5. ↑ Rachel Mok (5/10/2013). "Online micro movies prove useful for directors and businesses alike". South China Morning Post. Check date values in: |date= (help)
  6. ↑ "Movie Censorship - Censorship | Laws.com". censorship.laws.com. Retrieved 2016-04-18.
  7. ↑ "Film Division". Office for Film, Newspaper and Article Administration. Office for Film, Newspaper and Article Administration. Retrieved 3 June 2014.
  8. ↑ Lin, Lilian. "China Is Decentralizing Movie Censorship. But Will It Make a Difference?". The Wall Street Journal. Retrieved 17 March 2014.
  9. ↑ Kim, Jackson. "Censorship and Classification in Australia". Parliament of Australia. Parliament of Australia. Retrieved 19 oct 2001. Check date values in: |access-date= (help)
  10. ↑ "OPPO Mobile: Leonardo DiCaprio Chinese 'Find Me' Commercial (Part 2 of 5)". Youtube.
  11. ↑ "Chinese Cadillac SRX ad with Karen Mok captures romance of Route 66 chineseheart". Youtube.
  12. ↑ "11度青春之《老男孩》The bright eleven Old Boys wthanfu". Youtube.
  13. ↑ "#ParkShinHye for #RAPIDO "LONG DISTANCE LOVE"". Youtube.
  14. ↑ "法國微電影: 我會等待著下一個,中英文字幕版 J'attendrai le suivant sub chinois". Youtube.
  15. ↑ "Love is All You Need (Full Length)". Youtube.
  16. ↑ "Finch's Landing (Sam Thomas Short Film)". Vimeo. Retrieved 2016-04-18.
  17. ↑ "Nottingham International Microfilm Festival (NIM)". 2015 Nottingham International Microfilm Festival (NIM).
  18. ↑ "2016th Beijing International Film Festival". Beijing International Film Festival.
  19. ↑ "Lander University - News". www.lander.edu. Retrieved 2016-04-18.
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