Midori (liqueur)

A pre-2013 bottle of Midori with holographic style label and clear glass

Midori is a sweet, bright-green-coloured, muskmelon-flavored liqueur made by Suntory. It is manufactured in Japan, USA, Mexico, and France, although it was made exclusively in Japan until 1987. Midori is usually 20–21% alcohol by volume. Its name is the Japanese word for "green". French-made Midori is sweeter than the original Japanese version.

As it is extremely sweet, Midori is not usually taken "straight"; it is generally used in a mixed drink (i.e., a cocktail), such as a Japanese slipper. It is usually used in a range of long drinks – with lemonade, fresh lemon juice, lime juice, pineapple juice, or orange juice. Sour flavours are often combined with it to balance its sweetness.

History

Midori was launched in 1978, with a party held at New York City's legendary Studio 54.[1]

In 2013 following consumer research, Suntory reduced the sugar content and began producing Midori with a redesigned label and frosted glass bottle.[2]

See also

References

  1. ↑ "Midori History" Midoriworld.com (accessed September 8, 2013)
  2. ↑ "New look and less sugar for Midori" "Bar Magazine April 4, 2013"
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