Mike and Ike

Mike and Ike
Place of origin Bethlehem, Pennsylvania, USA (1940)
Creator Just Born, Inc.
Variations Tropical Typhoon, etc.
Food energy
(per serving)
 140 (40g serving) kcal
Other information 0 grams of fat; kosher; gluten-free
Cookbook: Mike and Ike  Media: Mike and Ike

Mike and Ike is a brand of fruit-flavored candies. They were first introduced in 1940 by the company Just Born, Inc.[1][2][3]

Candy

Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Popular varieties are Tropical Typhoon, Berry Blast and Jolly Joes. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.[4]

They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.[5]

Mike and Ike candies

Varieties

Just Born produces several varieties of Mike and Ikes, including:[6][7]

Name Package color First available Package type
Original Fruits Green 1940 Box, bag, or freezer pop
Berry Blast Blue 1987 Box or bag
Tangy Twister Orange 2005 Box or bag
Tropical Typhoon Pink 1977 Box or bag
Italian Ice Light blue 2008 Box or bag
Lemonade Blends Yellow 2007 Box or bag
Jolly Joes Purple 1973 Box
Zours Yellow 1999 Box or bag
Red Rageous Red 2009 Box or bag
Strawberry Reunion[8] Black and pink 2013 Box
Sweet Paradise Light Purple 2014 Box
Merry Mix Light Blue 2015 Bag

Retro/limited varieties include:[9][7]

There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans.[10]

Media

In April 2012, they ran an ad campaign based on the premise that Mike and Ike were "breaking up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers.[11][12][13] In 2013 the company announced Mike and Ike would reunite. In addition to a re-designed packaging and juicier tasting candy, a trailer for a movie was released, entitled, The Return of Mike and Ike.[14] The whole campaign was a product of Elevator Group, based in Scituate, MA, in partnership with Nail Communications, based in Providence, RI.

In popular culture

Among its fans are Pablo Prigioni, Will Smith, Paul Rudd, Steven Spielberg, Bob Smith, Bernie Mac, Russell Quinn and Professional Wrestler CW.[15]

References

  1. ↑ Annette B. Natow, Jo-Ann Heslin, Karen J. Nolan (2005). The most complete food counter. Simon and Schuster. Retrieved September 24, 2010.
  2. ↑ "Over 200,000 Public Votes Determine Canada's Most Inspiring Young Leader". Canadian Business Online. May 26, 2010. Retrieved September 24, 2010.
  3. ↑ Andrew F. Smith (2006). Encyclopedia of junk food and fast food. Greenwood Publishing Group. Retrieved September 24, 2010.
  4. ↑ "Fruity Facts about Mike and Ike" (PDF) (Press release). Just Born. Retrieved September 24, 2010.
  5. ↑ Andrew F. Smith (2007). The Oxford companion to American food and drink. Oxford University Press. Retrieved September 24, 2010.
  6. ↑ "Mike and Ike candy flavors". justborn. Retrieved 2013-05-11.
  7. 1 2 "Just Born Interactive Timeline" (PDF). Just Born. Retrieved 2013-05-11.
  8. ↑ "Mike And Ike Getting Back Together After Messy Divorce". huffingtonpost. 2013-03-20. Retrieved 2013-05-11.
  9. ↑ "Mike and Ike candy flavors". justborn. Retrieved 2013-05-11.
  10. ↑ Just Born INC (2010). "Stock up". Retrieved December 1, 2010.
  11. ↑ Dale, Maryclaire (April 13, 2012). "Mike and Ike announce split in cheeky ad campaign". Bloomberg Businessweek. Associated Press. Retrieved May 15, 2012.
  12. ↑ Bangert, Dave (April 28, 2012). "A culture war in the candy aisle". Journal & Courier. Retrieved May 15, 2012.
  13. ↑ Cox, Ana Marie (May 8, 2012). "Same-sex marriage amendments: bigotry's last gasp". The Guardian. Retrieved May 15, 2012.
  14. ↑ "Mike and Ike's 'Breakup' Lifted Sales and Social". ADWEEK. 2013-03-27. Retrieved 2013-05-11.
  15. ↑ "Fruity Facts about MIKE AND IKE" (PDF) (Press release). Just Born. Retrieved September 24, 2010.

External links

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