Milan Direct

Milan Direct
Public
Industry Online Retail
Founders
Headquarters Australia
Areas served
Products Housewares
Owner Temple & Webster
Website https://www.milandirect.com.au/

Milan Direct is an Australian-based furniture company.[1] The company was founded in 2006[2] and operates primarily through an online marketplace.[3][4] Milan Direct was bought by online retailer Temple & Webster in 2015 for $20 million,[5][6][7] and is traded under TPW on the ASX.[8]

Overview

Milan Direct was founded in 2006 by Ruslan Kogan and Dean Ramler. Previously, Kogan had launched an online electronics retail business,[9] and Ramler's family has had a history of furniture design and production.[10] The company sells both modern and retro furniture[2][11] and uses a direct to consumer distribution method.[2] By 2010, the company had a revenue of $5.3 million and was named to the BRW Fast Starters list.[12] In 2011, Milan Direct generated $6.7 million in revenue and $12.6 million in 2012.[13]

In November 2015, Temple & Webster a members only online retailer, acquired Milan Direct ahead of its IPO.[6][7][14] In 2016, Milan Direct opened its first brick and mortar retail location in Richmond, Victoria.[15]

References

  1. ↑ Bailey, Michael (2 March 2014). "The Factory put Freedom Stickers on our Stuff: Milan Direct CEO Dean Ramler Says Selling Furniture as Much About Data as Design". Business Review Weekly. Retrieved 13 January 2016.
  2. 1 2 3 Bishop, Jen (12 March 2010). "Furniture Entrepreneur Grows Online Business". Dynamic Business. Retrieved 13 January 2016.
  3. ↑ Redrup, Yolanda (23 August 2013). "50 Years of Furniture: How Dean Ramler Created Australia's Leading Online Furniture Store Milan Direct". Smart Company. Retrieved 13 January 2016.
  4. ↑ Carmody, Broede (31 March 2016). "Why Milan Direct Has Opened a Bricks-and-Mortar Store After 10 Years as an Online-Only Retailer". SmartCompany. Retrieved 21 April 2016.
  5. ↑ Carmody, Broede (13 November 2015). "Temple & Webster to Acquire Milan Direct and List on the ASX Next Month in a $60 Million IPO". Smart Company. Retrieved 13 January 2016.
  6. 1 2 Mitchell, Sue (13 November 2015). "Temple & Webster Acquires Milan Direct Ahead of IPO". Syndey Morning Herald. Retrieved 13 January 2016.
  7. 1 2 Thumm, Julian (13 November 2015). "Temple & Webster Acquires Milan Direct, Prepares for IPO". Power Retail. Retrieved 13 January 2016.
  8. ↑ "Temple and Webster Group LTD". EODdata. Retrieved 13 January 2016.
  9. ↑ Bishop, Jen (17 July 2010). "Ruslan Kogan:Young, Rich and Growing Two Businesses Fast". Dynamic Business. Retrieved 13 January 2016.
  10. ↑ Kidman, Angus (19 June 2015). "How I succeeded:Milan Direct's Dean Ramler". Life Hacker. Retrieved 13 January 2016.
  11. ↑ Keighran, Mandi (27 July 2012). "KnockIt Off". Sydney Morning Herald. Retrieved 13 January 2016.
  12. ↑ D'Angelo Fisher, Leo (31 March 2011). "Familiar Product, Novel Marketing". BRW. Retrieved 13 January 2016.
  13. ↑ Khadem, Nassim (20 August 2013). "Milan Direct on Track to Reach $15M Revenue As it Eyes Asia For Growth". BRW. Retrieved 13 January 2016.
  14. ↑ Thompson, Sarah; Macdonald, Anthony; Moullakis, Joey (6 November 2015). "Temple & Webster IPO Closes Over-Subscribed". Financial Review. Retrieved 13 January 2016.
  15. ↑ Thumm, Julian (31 March 2016). "Milan Direct Launches Pop-up Store". Power Retail. Retrieved 21 April 2016.
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