Military.com
 | |
| Owner | Military Advantage, a division of Monster Worldwide[1] |
|---|---|
| Website |
www |
| Available in | English |
| Launched | 1999 |
Military.com is a website for U.S. military members. In 2014 it claims to be "the largest military and veteran membership organization — 10 million members strong."[1]
The site is owned by Military Advantage Inc, a division of Monster Worldwide since 2004. Military Advantage's advisory board includes two former members of the Joint Chiefs of Staff, as well as other academic and business leaders.[1] The company's main revenue streams are advertising, military-themed products and lead generation for military recruiters.
Overview
The website was founded by Christopher Michel in 1999 and went live in 2000.[1][2] By 2003 it had around 3m members and revenues of $7.5m.[3] Military.com also owns kitup.military.com, Defensetech.org, Milblogging.com, DoDBuzz.com and MilitaryBenefits.com.
Military.com is owned by Military Advantage, a division of Monster Worldwide since Monster acquired it in 2004[1] for around $39.5m.[3] In 2004 Military Advantage took over defensetech.org,[4] and in 2006 it took over milblogging.com.[5]
In 2014, Greg Smith became president of Military.com and a vice-president at Monster. Smith retired from the Navy as an admiral in 2011; among other jobs, he served as head of public affairs for U.S. operations in Iraq.[6]
References
- 1 2 3 4 5 Military.com About Us
- ↑ BusinessWeek, Christopher P. Michel
- 1 2 Monster Worldwide, 16 March 2004, Monster Worldwide Announces Strategic Interactive Acquisition; Acquires Military Advantage, Inc. to Drive Growth and Expansion in United States Government Sector
- ↑ military.com, 10 November 2004, DEFENSE TECH BLOG JOINS MILITARY ADVANTAGE -- MILITARY.COM
- ↑ Mike Spector, Wall Street Journal, 26 July 2006, Cry Bias, and Let Slip the Blogs of War
- ↑ "Military.com names former Navy Admiral President". monster.com. Retrieved April 20, 2015.