Minute Rice
The Minute Rice booth at the 2016 Boston Marathon Expo.
Minute Rice is a brand of instant rice. The product was introduced in 1949 by General Foods, who merged with Kraft in 1990 and became Kraft General Foods, which became Kraft Foods in 1995. The product recently was sold to Riviana Foods (part of Ebro Puleva) in the United States, and to Ronzoni Foods Canada Corporation in Canada.
The product cooks quickly as the rice is parboiled and then dried prior to packaging.
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