Mitchell 1

Mitchell1
Private
Industry Automotive Aftermarket
Founded 1918 (1918)
Founder Reed Electrical Manuals
Headquarters Poway, California, U.S.
Key people
Dave Ellingen (President)
Website Mitchell1.com

Mitchell1 is a software service provider that has provided repair information to the automotive industry for over 90 years. Originally founded as a private company, Reed Electrical Manuals, the company provided the first specifications and diagrams of vehicle electrical systems to the new motoring public, and the technicians that would learn to service these new automobiles. Though Mitchell1 started out as a simple provider of technical information in printed manuals to the professional technician, it has grown over the years to become a fully integrated software service provider. Mitchell1 is headquartered in Poway, California and its ownership is currently 85% held by Snap-on Tools, Inc. and 15% held by NAPA.

History

Mitchell1, established in 1918 as Reed Electrical Manuals, has undergone many changes over the last 90-plus years, including name and ownership changes. Glenn Mitchell founded the well known “Mitchell Manuals” in his garage in 1946. They focused mainly on repair and service issues and provided an easy-to-use parts catalog for collision repair estimating. His repair manuals were unique to the industry because they arranged collision parts by the quadrant of the car where they would be used. Previously, repair manuals listed component parts, just like the manufacturers’ manuals. Eventually he added labor and paint times, which help body shops and insurance companies prepare a repair estimate and create a bill of materials and work order.

The Mitchell1 “Mitchell Manuals” have grown to include a family of integrated software and Internet based Shop Management and Repair Information designed to improve repair shop productivity. Mitchell1 supplies materials, training, and business management software to independent repair shops across the country.

Marketing

Mitchell1 markets their products through a variety of venues, with the primary two sales forces being their independent Mitchell1 representatives, and Snap-on Tools Diagnostic Factory Reps, who sell the same product re-branded as Shopkey.[1] In addition, ProDemand is available as an add on web-based resource to Napa's Shop Management System, NapaTRACS.

Company milestones

Recognition and awards

Mitchell1 is a sponsor of the ASE Technician of the Year,[2] and awarded the 2009 winner in a special ceremony in November, 2009. Mitchell 1 has also been recognized for their contribution to the future of the automotive aftermarket. In August, 2009, the North American Council of Automotive Teachers (NACAT) recognized Mitchell 1 with the 2009 Friends of NACAT Award.[3] This award recognizes companies that are long-time supporters of NACAT, through regular communication with NACAT instructors, participation in their trade show and conference. Mitchell1 Online Service for Medium-Duty Repair Named to Heavy Duty Trucking’s Top 20 in 2010.[4]

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This article is issued from Wikipedia - version of the Sunday, January 31, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.