Mitre Sports International

Mitre Sports International Ltd.
Subsidiary
Industry Sports equipment
Founded 1817 (1817) in Huddersfield, England
Headquarters Finchley, England
Area served
 Worldwide
Products Football & rugby balls
Football & netball playing kits
Parent Pentland
Website mitre.com

Mitre is the worlds oldest sports brand. With over 200 years of heritage the British sportswear and equipment supplier was established in Huddersfield, England and is now owned by the Pentland Group. Established in England in 1817, Mitre is the world's oldest manufacturer of footballs. Mitre currently uses the Mitre Delta Hyperseam Football in competitive professional matches. This includes the Football League Cup, The Football League, Scottish Premiership and the Football League Trophy. They also supply many other competitions including the Max V12S to the Welsh Premier Division and the Delta Hyperseam to many competitions around Asia, including the AFF Championship and the S.League

History

In 1817 Benjamin Crook opened his tannery in Huddersfield, England, giving his own name to the company he founded.[1] By 1949 the name changed to "Mitre", producing footballs and rugby balls for clubs all over the world and in 1959 Mitre expanded into cricket, soft leather and bags. Sports footwear followed a year later.

Manchester United's prominent footballer Denis Law became the first official Mitre spokesman in 1964, and two years later Mitre went on to become the Official ball supplier for the English Football Association, and for the next forty years the FA Cup Final was to be played with a Mitre ball.

Muhammad Ali wore Mitre in his 59th professional fight against Leon Spinks in New Orleans and Stuart Pearce wore Mitre football boots in 1977. Mitre was also the official ball supplier to the 1987 Rugby World Cup, jointly hosted by Australia and New Zealand. In 1992, Mitre became the official ball supplier to the newly formed FA Premier League, introducing its synthetic footballs instead of leather balls which had been used previously. In 2003 the Mitre ball was used in The Netball World Championships held in Jamaica. The England national netball team also appeared at the tournament wearing Mitre apparel.

In 2000 Mitre arrived to Argentina signing deals with several Primera División clubs. Newell's Old Boys, Estudiantes de La Plata, Unión de Santa Fe, Belgrano de Córdoba, Arsenal de Sarandí and Chacarita Juniors were the first teams wearing uniforms by Mitre.

Football star and UNICEF goodwill ambassador George Weah teamed up with Mitre in 2004 to donate 5,000 footballs to underprivileged children in Liberia and 5,000 footballs to Iraqi children. Another endorsee joined Mitre in 2006, when Australian cricketer and record breaking test wicket-taker, Shane Warne, was signed to wear Mitre footwear and protection.

Then, in 2007, Mitre launched its new revolutionary Revolve football to the Football League, where each club played with its own club coloured and badged ball. This was the first time this had happened. Mitre also re-entered the apparel markets with kit deals with Ipswich Town and Huddersfield Town FC. In the year of 2008, Mitre signed All Black player Luke McAlister to be the figurehead of its rugby range. The same year, the company signed an agreement with the El Salvador national football team to be its exclusive uniform provider[2]

In 2009 Mitre expanded its business in South America becoming the official uniform provider of many teams of the Chilean league.[3] In June 2011, Mitre extended its deal with the Scottish Premier League to be the official ball supplier until 2015.[4]

In 2015 Mitre released their new Hyperseam technology [5] which will grace The Football League and Scottish Premier League for years to come as they both announced new sponsorship deals for Mitre to continue being the official ball supplier. In 2015 Mitre also started to personalized footballs as a gift option for young football fans [6]

In 2016, Mitre announced its sponsorship deal to become the Official Match Ball Sponsor for the Singapore Professional Football League. Mitre also announced gloves sponsorship for goalkeepers Nozawa Yosuke (Albirex Niigata Singapore), Khairulhin Khalid (Hougang United) and Beatrice Tan (Singapore Women's National Team). The sponsorship with Beatrice Tan marked the first time that a female footballer is being sponsored in Singapore.

Products

The following chart contains all the product lines by Mitre.[7]

Sport Range of products
Football Balls, goalkeeper gloves, shin guards, apparel, footwear,
bags, accessories
Netball Balls, bags, accessories
Rugby Balls, apparel, footwear, protective equipment, bags, accessories

Sponsorships

The following is a list with teams, associations and players that wear uniforms and equipment provided by Mitre:

Football

National football teams

Club teams

Associations

Mitre provides its official balls for the following football associations:

Players

Netball

Mitre provides its official balls for the following netball association and players:

Rugby

The company sponsors the following players:

References

  1. ↑ Mitre history timeline
  2. ↑ Mitre and El Salvador extend partnership
  3. ↑ Mitre tops the league in Chile
  4. ↑ Scottish Premier extend partnership with Mitre
  5. ↑
  6. ↑
  7. ↑ Products by Mitre
  8. ↑ "Mitre en Chile: Lo Barnechea". Mitre Chile (in Spanish). Chile. 2013. Retrieved 30 January 2016.
  9. ↑ "Camisetas Mitre del Huachipato 2013"
  10. ↑ "Patrocinadores de Deportes Tolima" at club official site, 9 January 2013
  11. ↑ "Mitre tiếp tục tài trợ áo thi đấu FLC Thanh Hoá năm 2016". bongdathanhhoa.com (FLC Thanh Hóa). Retrieved 23 December 2015.
  12. ↑ Football League Partners" at FL official site, retrieved 4 March 2013
  13. ↑ Mitre listed as sponsor at FAW official site, retrieved 4 March 2013
  14. 1 2 3 Endorsements and Associations on Mitre official site, retrieved 4 March 2013
  15. 1 2 3 4 5 6 7 "Rugby endorsements and associations" on Mitre official site, retrieved 4 March 2013

External links

This article is issued from Wikipedia - version of the Thursday, May 05, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.