Miu Miu

For the French actress, see Miou-Miou.
Miu Miu
Subsidiary
Industry Fashion
Founded 1993
Headquarters Milan, Italy
Parent Prada
Website miumiu.com

Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy.[1]

History

Miu Miu store in New York City.

Miu Miu was established in 1993 by Miuccia Prada.[1] The name was conceived from Miuccia Prada's family nickname.[2]

Since 2010, Miu Miu, owned and operated by Miuccia Prada has been asked to take social responsibility on a sexual harassment and gender discrimination case. The case was reported by a former Prada employee and Miu Miu executive Rina Bovrisse, who relocated from New York to Tokyo. Bovrisse, who graduated from Parsons School of Design in New York, worked at some of the world’s largest luxury fashion companies, including Chanel Inc. and Prada USA during her 18-year fashion career. On August 2010, Prada was reviewed on gender discrimination case by UN Women CEDAW Convention on the Elimination of Discrimination Against Women.[3]

In 2012, Miu Miu launched the Women's Tales series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu's collections. The first four short films premiered at the 69th Venice International Film Festival and were directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande, and Massy Tadjedin.[4] A fifth film that debut in 2013, was written and directed by Ava DuVernay and also starred.[5] On March 14, 2013, a counter report of Prada in violating women's rights was reported to Office of the United Nations High Commissioner for Human Rights Committee on Economic, Social and Cultural Rights.[6][7] On May 17, 2013, a statement against sexual harassment and gender discrimination at workplace was released by the UN Committee.[8] In April 2013, an American Change.org petition against Miuccia Prada, collected over 200K signatures around the world. This petition was against Miuccia Prada for countersuing a victim for voicing her opinion against sexual harassment. This petition damaged the brand image.[9] On May 28, 2013, The UN has backed former Prada employee Bovrisse over the sexual harassment and discrimination case of Prada. Vogue launched a news article, "Prada Vs The UN" with a comment, "Anyone who buys from the Prada and Miu Miu brands are supporting a culture of discrimination and power harassment."[10]

Set to launch its first fragrance in 2015, Miu Miu's new venture is backed by the signed agreement between Coty Inc. and Prada. This is the first time that Miu Miu has expanded outside the fashion and accessories markets.[11]

Boutiques

Miu Miu store in Hong Kong.

There are Miu Miu boutiques located on a global scale.

Miu Miu opened its first independent store in China in the MIX in the city of Shenzhen in 2009.[12] A new North American store was launched in Houston, Texas, in The Galleria during the summer of 2011 and in Short Hills, New Jersey, in the fall of 2011. Miu Miu also opened their first Australian boutique at Chadstone Shopping Centre in Melbourne.[13] A second opened at Westfield Sydney in 2011. A branch opened in Glasgow, Scotland, in 2010 and is situated in the Fraser's department store.[14]

Advertising

Spokes-models for the brand have included Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, Chloë Sevigny, Siri Tollerod, Lindsey Wixson, Zhou Xun, and Jessica Stam.[15][16] In May 2011, Miu Miu appointed the (then only fourteen-year-old) actress Hailee Steinfeld to be the new younger face of the brand.[17][18] For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen.[19]

References

  1. 1 2 "PRADA GROUP". A History Of Innovation. Retrieved 2011-05-06.
  2. ↑ Constance C. R. White (1998-09-15). "Once a Private Club, Prada Opens Its Doors". The New York Times. Retrieved 2009-07-28.
  3. ↑ "Prada Wears Devil in Eyes of This ‘Ugly' Woman: William Pesek". Bloomberg.
  4. ↑ Sowray, Bibby (2012-08-31). " Fashion shoots". The Daily Telegraph (London).
  5. ↑ "Miu Miu".
  6. ↑ http://www2.ohchr.org/English/bodies/cescr/docs/ngos/WorkingWomensNetwork_Japan_CESCR50.pdf
  7. ↑ http://www2.ohchr.org/english/bodies/cescr/cescrs50.htm
  8. ↑ http://www.mofa.go.jp/mofaj/gaiko/kiyaku/pdfs/kenkai_130517_en.pdf
  9. ↑ Leibowitz, Lauren (2013-04-24). "Prada Employee Fought Back, And So Did Prada". Huffington Post.
  10. ↑ "Prada Rina Bovrisse Lawsuit - UN Statement Released (Vogue.co.uk)". Vogue UK.
  11. ↑ Lisa Niven (2013-10-30). "The Scent Of Miu Miu". British Vogue.
  12. ↑ "miu miu – welcome to Shenzhen". Glass Magazine. 2009. Retrieved 2009-07-27.
  13. ↑ "Luxury brands make Chadstone home". Ragtrader. 2009-08-17. Retrieved 2009-08-28.
  14. ↑ "MondoRaro Foundation - BlogZine Indipendente".
  15. ↑ "Confirmed: Katie Holmes for Miu Miu". Grazia. Retrieved 2009-07-28.
  16. ↑ "Of the Minute: That Girl". models.com. 2010-01-14. Retrieved 2010-02-27.
  17. ↑ Isabel Wilkinson (2011-05-16). "Hailee Steinfeld as Miu Miu's New Muse". The Daily Beast. Retrieved 2012-02-27.
  18. ↑ "Hailee Steinfeld: The New Face of Miu Miu!". E! Online. 2011-05-16. Retrieved 2012-02-27.
  19. ↑ "Maybe she was just too young? Miu Miu replaces campaign star Hailee Steinfeld, 14, with model 20 years her senior". Daily Mail (London).

External links

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