Mixpanel

Mixpanel
Developer(s) Mixpanel
Operating system Cross-platform (web-based application)
Type Statistics, Analysis, Cohort Analysis
Website www.mixpanel.com

Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and offers tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.[1] Collected data is used to build custom reports and measure user engagement and retention.[2] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.[3][4] As of April 2013, Mixpanel claimed to track 48 billion actions per month for its customers.[5]

Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[6] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[7] Max Levchin and Keith Rabois.[8]

Mixpanel clients include Industry Dive, AirBnb, Miniclip, Path, Docusign, Venmo, WordPress, Rosetta Stone, Demand Media, Match.com, Kickstarter, Quora and Jawbone.[9][10]

References

  1. ↑ "Mixpanel Adds Mobile A/B Testing To Its Analytics Platform". Aug 27, 2014.
  2. ↑ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". Dec 17, 2012.
  3. ↑ "Mixpanel now enables non-techies to set up and run push marketing campaigns inside apps". Jan 22, 2014.
  4. ↑ "Mixpanel Engage Turns Analytics Into Targeted Messages". Oct 22, 2012.
  5. ↑ "About us - Mixpanel". Mixpanel. Retrieved Jun 10, 2015.
  6. ↑ "Mixpanel profile on CrunchBase".
  7. ↑ "Mixpanel Raises $65 Million to Build Predictive Data Tech". Dec 18, 2014.
  8. ↑ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path".
  9. ↑ "30 Under 30: Games & Apps". Jan 20, 2015.
  10. ↑ "Mixpanel". Mixpanel.
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