Moda Operandi

Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an online luxury fashion retailer that allows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives "women the power to choose from the full collection."[1]

Moda Operandi hosts online trunkshows that let customers secure runway fashion months in advance by placing a 50-percent deposit.[2] The site offers access to designer pieces that might not become available in traditional luxury retail stores.[3]

In December 2012, Moda Operandi launched Boutique, in-season shopping that is available to ship immediately.[4]

Moda Operandi was the sponsor of the 2013 Costume Institute exhibition, ‘’PUNK: Chaos to Couture,’’ at The Metropolitan Museum of Art.[5] On May 2, 2013, the company launched a punk-inspired collection from designers including Givenchy, Balmain, Vivienne Westwood, and Dolce & Gabbana.[6]

In April 2016, Moda Operandi held a trunk show at the Soho Grand Hotel where it also unveiled its usage of Amazon Payments.[7]

References

  1. ↑ http://online.wsj.com/article/SB10001424052748704594804575649063240286720.html
  2. ↑ http://www.forbes.com/sites/leahbourne/2012/02/29/the-startup-that-changed-how-women-buy-10000-gowns/
  3. ↑ http://www.businessweek.com/magazine/moda-operandi-click-cash-couture-09152011.html
  4. ↑ http://www.wwd.com/retail-news/direct-internet-catalogue/moda-operandi-launches-in-season-e-commerce-6487671
  5. ↑ http://www.metmuseum.org/about-the-museum/press-room/exhibitions/2012/punk-chaos-to-couture
  6. ↑ http://www.wwd.com/fashion-news/fashion-scoops/punky-town-6895047
  7. ↑ "When Amazon Payments meets high fashion, shopping gets a whole new look". CNET. April 15, 2013.

External links


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