Model Alliance

Model Alliance
Founded February 2012
Key people Sara Ziff, President
Susan Scafidi
Coco Rocha
Milla Jovovich
Country United States
Website http://modelalliance.org/

The Model Alliance is a not-for-profit labor organization for fashion models working in the American fashion industry. [1]

The organization was founded in February 2012, by model Sara Ziff with the support of other models.

Organization type

Though the Model Alliance is not a union, it works in partnership with Actors Equity and the American Guild of Musical Artists.[2]

Advocacy

In addition to providing a discreet grievance reporting service for their members, the Model Alliance advocates for the enforcement of existing child labor and contract laws, promotes financial transparency and redress for issues of sexual harassment, recognizes that all models have the right to complete their compulsory schooling, and encourages a safe and healthy work environment that protects models’ mental and physical wellbeing.[2]

The Model Alliance seeks to improve the American modeling industry by empowering the models themselves. According to their mission statement, "By giving models a platform to organize to improve their industry, the Model Alliance aims to enhance the vitality and moral standing of the fashion business as a whole. Correcting these abuses starts with seeing models through a different lens: not as dehumanized images, but as workers who deserve the same rights and protections as anyone else."[3]

Churn in the industry has made models much more vulnerable to exploitation, given that they start much younger and are employed less securely than in other professions. Individual models, too, are more like commodities than supermodels like Cindy Crawford, whose brand was able to protect them better.

Models who serve on the Model Alliance's Advisory Board include Coco Rocha, Milla Jovovich, and Shalom Harlow.[4]

In June 2013, the Model Alliance announced that New York State Senators Jeffrey Klein and Diane Savino had proposed legislation that would afford child models the same protections as all other child performers working in New York.[5]

In October 2013, the Model Alliance announced that Governor Andrew M. Cuomo signed the child model bill (A.7787/S.5486) into law in New York State. [6] In November 2013, the child model law was enacted and affords child models the same protections as other child performers working in New York State.

Founder

Sara Ziff was inspired to begin the Alliance based on her experiences in the modeling industry as a youth. At age 14, she was invited to the house of a photographer and told to take all her clothes off; later, at age 15, she went to another fashion shoot where drugs were available freely.[7]

See also

Equity (trade union)

References

  1. Drew Grant (September 4, 2012). "The Sorrow and the Pretty: Model Alliance Looks to Empower the Ridiculously Good-Looking". The New York Observer. Retrieved June 9, 2013.
  2. 1 2 Daniel Lehman (April 4, 2012). "Supermodel Sara Ziff Forms Model Alliance to Save Models and Fashion". Backstage. Retrieved June 9, 2013.
  3. "Mission". Model Alliance. Retrieved June 9, 2013.
  4. "The Model Alliance – Board of Directors". Model Alliance. Retrieved February 8, 2014.
  5. Rebecca Hiscott (June 6, 2013). "Pretty Interesting: Legislators Rally for Catwalk Kiddies". The New York Observer. Retrieved June 9, 2013.
  6. Eric Wilson (October 22, 2013). "New York Sets Work Rules for Young Models". The New York Times. Retrieved October 23, 2013.
  7. Steven Greenhouse (December 23, 2013). "A New Alliance Steps Up to Protect a New Generation of Models". The New York Times. Retrieved February 25, 2014.
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