Monde Nissin

Monde Nissin Corporation
Private
Industry Food and Beverage
Founded 1979 (1979)
Founder Betty Ang
Headquarters Sta. Rosa, Laguna, Philippines
Products Noodles, Biscuits, Wafers, Cookies, Packaged Baked Goods, Culinary Aids, Beverages
Website www.mondenissin.com

Monde Nissin Corporation (d/b/a Monde Nissin and abbreviated as MNC) is a Philippine-based company that manufactures noodles, biscuits, packaged baked goods, culinary aids under brands Lucky Me!, Nissin, Voice, Bingo, and Monde.

Monde Nissin's subsidiaries include Monde M.Y. San, manufacturer of iconic biscuit brands SkyFlakes and Fita; Monde Nissin Thailand; and Monde Nissin Australia, comprising the businesses Black Swan, Nudie, and Menora Foods. The company is also the exclusive marketing and distribution arm of Marigold Manufacturing Corporation for Mama Sita's, and of Dairy Plus Thailand for Dutch Mill.

The operations of Monde Nissin main plant has adapted a management system in line with ISO 22000:2005 to conform to the international standards for Food Safety Management Systems.

Since 2000, Monde Nissin has been consistently included in the top 50 corporations in the Philippines based on gross revenues.[1]

Monde Nissin is not affiliated with Japan-based company Nissin Foods, whose Philippine affiliate is Universal Robina.

History

Monde Nissin was originally incorporated as Monde Denmark Nissin Biscuit Corporation in 1979. Monde Nissin started manufacturing biscuits in 1980. Among its first products were Nissin Butter Coconut and Nissin Wafer.

Leadership in the noodles segment

In 1989, the company ventured into the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in Beef and Chicken variants. Eventually, these became the fastest selling products.

In 1991, it introduced Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market.

In 1995, Lucky Me! Supreme in La Paz Batchoy flavor was launched as the first Filipino dish-flavored no-cook cup noodles.

In 2009, Lucky Me! Special was introduced, which consists of noodles with local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, and Mac & Cheez.

In 2014, Kantar Worldpanel, in its Brand Footprint Report, cited Lucky Me! as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.[2]

Growth of the biscuits segment

In 2001, the company acquired Mar Yon (M.Y.) San Corporation, manufacturer of SkyFlakes, Fita, and M.Y. San Grahams.[3] Subsequent to the sale of shares, M.Y. San changed its name to Monde M.Y. San Corporation.[4]

Several cookies and snack products were also launched, namely Eggnog Cookies, Bread Stix, and Bingo Cookie Sandwich.

In 2005, Voice Combo Cracker became the first cracker and wafer combo biscuit in the Philippines.

In 2014, Voice Pops was launched as the first cream sandwich with popping candies.

Expansion of product portfolio

After establishing leadership of the noodle and biscuit segments, Monde Nissin pushed for a dynamic phase with its expansion to other product categories.

In 2006, Dutch Mill Yoghurt Drink became available in the Philippines through partnership with Dairy Plus Thailand.

In 2010, Monde Nissin entered the culinary solutions market with the introduction of Lucky Me! NamNam All-3-in-1 Seasoning. Its portfolio of culinary aids expanded further with the launch of Lucky Me! NamNam Tomato seasoning in 2013, the first seasoning in the local market with the taste of real tomatoes.

In 2011, Monde was launched as the first premium-quality packaged baked products line. It initially offered Monde Special Mamon, the first premium-quality baked sponge cake in the Philippines. Following this were the introduction of Monde Special Cream Puff, Belgian Waffle, and Crispy Waffle.

In 2014, Monde Nissin took on the marketing and distribution of Mama Sita’s products, with a range of culinary solutions such as sauces, mixes, condiments, meal kits, and coolers.

Subsidiaries and partnerships

Apart from developing homegrown brands, Monde Nissin led acquisitions and forged business partnerships, leading to the diversification of its product lines and extended reach in the international market.

In 2001, Monde M.Y. San became a subsidiary of Monde Nissin.

In 2004, Monde Nissin began its expansion in the international manufacturing market through the establishment of another subsidiary, Monde Nissin Thailand.

In 2006, Monde Nissin partnered with Dairy Plus Thailand to distribute Dutch Mill Yoghurt Drink to the Philippines. Four years later, the company took over the local marketing of the brand.

In 2014, the company became the exclusive marketing and distribution arm of Marigold Manufacturing Corporation for Mama Sita’s products.

In the same year, Monde Nissin Australia was established as a subsidiary. It primarily comprises businesses of chilled dips and juices from Black Swan, Nudie, and Menora Foods.[5]

In 2015, it bought Quorn for £550m.[6]

Logo

The Monde Nissin logo depicts the image of sails. The identity was developed to revolve around the idea of the company surging forward to innovative ideas and new mindsets.

Brands

Noodles

- Lucky Me!

Monde Nissin Biscuits, Wafers, and Cookies

- Nissin

- Voice

- Bingo

- Sumo

- One One Rice Snack

Monde M.Y. San Biscuits

- SkyFlakes

- Fita

- M.Y. San Grahams

- Butter Cookies

- Danish-style Butter Cookies

- Happy Time

- Mixed Up

Bakery

- Monde

Beverages

- Dutch Mill - Kratos Iced Coffee

Culinary aids

- Lucky Me! NamNam

- Mama Sita's

International presence

Export

Monde Nissin exports its food products in 39 countries, with the Middle East and United States markets comprising the bulk of its export business.

Thailand

Monde Nissin Thailand was established in 2004, which manufactures snacking products with brands like Voiz and Sumo.

Australia

The successive acquisitions of Black Swan, Nudie, and Menora Foods led to the establishment of Monde Nissin Australia in 2014.

Advocacy

Kainang Pamilya Mahalaga (Family Mealtime Matters)

In 2007, Monde Nissin, under Lucky Me!, launched Kainang Pamilya Mahalaga (Family Mealtime Matters) advocacy. It focuses on the promotion of frequent family meals together as a way to strengthen the foundations of the Filipino family. The advocacy was supported by Presidential Proclamation 326 dated January 2012, which declared every 4th Monday of September to be Kainang Pamilya Mahalaga day.[7]

References

  1. ↑ "Top 100 corporations: Only 39 are on BIR taxpayers list". Rappler.com. 2014-03-20. Retrieved 2015-10-02.
  2. ↑ "Lucky Me, is the Most Chosen Brand in the Philippines, Kantar Worldpanel Brand Footprint Reveals | Philippine Association of National Advertisers – PANA Website". Pana.com.ph. 2013-09-15. Retrieved 2015-10-02.
  3. ↑ "Monde M.Y. San Corporation". Mysan.com.ph. Retrieved 2015-10-02.
  4. ↑ "Monde M.Y. San Corporation". Mysan.com.ph. Retrieved 2015-10-02.
  5. ↑ Sue Mitchell. "Monde Nissin takes Peckish, Nudie and Black Swan to Philippines". Smh.com.au. Retrieved 2015-10-02.
  6. ↑ "Quorn Foods meat substitute firm sold for £550m - BBC News". Bbc.co.uk. 2014-04-24. Retrieved 2015-10-02.
  7. ↑ "Kainang Pamilya Mahalaga". Kainang Pamilya Mahalaga. Retrieved 2015-10-02.

External links

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