Motrio

Motrio
Owner Renault
Country France
Introduced 1998
Markets Worldwide (35 countries)
Website motrio.fr

Motrio is Renault's brand for original equipment manufacturing of spare parts and components[1] established in 1998.[2]

Development

Motrio was created by Renault in 1998, to regain market lost to minor dealers and repair agents. The brand started in France and Italy, but then it extended its operations to Germany (1999), Spain and Portugal (2000).[2] Today, it is present in 35 countries worldwide.[3] Its clients are repair agents, garages, and primary outlets.[2] In 2007, Motrio earned about €73.4 million.[3]

In 2003 Renault launched the Motrio network, one of the first multi-marque repair networks. It has locations in Argentina, France, Poland and Portugal.[3]

Product range

Motrio provides a wide range of spare parts for cars older than six years, including batteries, oil, servicing parts, wiper blades, brake pads and disks, oil filters, exhaust systems, shock absorbers, and others.[2][3]

Tyres

Since January 2010, Renault was one of the first carmakers to introduce its own tyres in France, Portugal, Germany, Turkey, Romania, Spain and Belgium,[4] under the Motrio brand.[5] The new product line was successful,[4] selling more than a million units in two years.[6]

References

  1. ↑ Gissler, Andreas. "OEM After Sales Strategy" (PDF). Automotive Insight. Arthur D. Little. Retrieved 15 November 2012.
  2. 1 2 3 4 Hobbs, Simon; Summers, Mike; Gannac, Sébastien; et al. (2000). "The Evolution of the Automotive Spare Parts Distribution in the European Market" (PDF). Supply Chain Forum (Talence Cedex : Groupe ESC Bordeaux) 1 (1): 79. ISSN 1624-6039.
  3. 1 2 3 4 "With Motrio, Renault is Targeting Older Vehicles". Theautochannel.com. 4 October 2008. Retrieved 15 November 2012.
  4. 1 2 Tutu, Andrei (29 April 2010). "Renault's Motrio Tire Range is Successful". Autoevolution.com. Retrieved 15 November 2012.
  5. ↑ "Renault launches new Motrio tyre brand". whatcar.com. What Car?. 27 January 2011. Retrieved 15 November 2012.
  6. ↑ "Renault Motrio tyre sales cross 1 million mark in two years of launch". Rushlane.com. 26 October 2012. Retrieved 15 November 2012.
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