Moxie (company)
Moxie (formerly Moxie Interactive) is a marketing agency. Founded in 2000, Moxie is headquartered in Atlanta, Ga., and has offices in Los Angeles, New York and Pittsburgh. Moxie is owned by global media giant ZenithOptimedia, which is part of Publicis Groupe, an international communications organization whose network and operations span 108 countries on six continents.
Moxie currently works with 30+ clients, including The Coca-Cola Company, Verizon Wireless, Nike, Chick-fil-A, AMC Theatres, Wells Fargo & Company, The College Football Hall of Fame, 20th Century Fox, UPS, Cisco Systems, Moe’s Southwest Grill, Georgia-Pacific and SouthStar Energy.
Corporate profile
Moxie was founded in April 2000 by Kris Pinto, a seasoned marketing and advertising professional with deep roots in the Atlanta business community. The agency quickly expanded and, later that same year, relocated from Pinto’s home to an office in the Zonolite Road business district. In 2005, Moxie’s growing client roster and workforce demanded larger quarters, which it found at the Northyards Complex, a 1920s railway station transformed into a business campus.
In 2006, Moxie was acquired by Zenith Media Services, a London-based company that is part of Publicis Groupe’s global network of agencies. In 2011, Moxie Interactive changed its name to Moxie to reflect its expansive offering of both traditional and digital services and solutions.
In August of 2013, Moxie acquired Atlanta-based Engauge Marketing, a digital agency with a highly acclaimed social practice. In March of 2014, Engauge and Moxie united under the Moxie name to become one of the largest digital agencies in the Southeast.
Moxie’s Senior Leadership Team consists of:
- Sean Reardon, Chief Executive Officer
- Matt Fleischman, Chief Technology Officer
- Chris Walker, Chief Financial Officer
- Solange Claudio, Chief Operations Officer
- Mitch Scharf, EVP, Client Management
- Adam Albrecht, EVP, Creative
- Kristina Jonathan, EVP, Strategy
- Melanie Santiago, EVP, Media
- Sandra Labonte, SVP, Human Resources
Capabilities
Moxie provides a full continuum of capabilities, including strategy, mobile, social/content, creative, data and analytics, development, CRM, solutions consulting, media/ad operations and user experience (UX).
Recent Awards
| Award | Project | Giver of Award | Year Won |
|---|---|---|---|
| Silver | Nike Pro Bra Out of Home | Atlanta ADDY Awards | 2015 |
| Silver | Angel Soft Sheet Out Of Lock Elements of Advertising (Sound) | Atlanta ADDY Awards | 2015 |
| Silver | Brawny Public Service campaign | Atlanta ADDY Awards | 2015 |
| Bronze | Angel Soft Sheet Out Of Luck digital video campaign | Atlanta ADDY Awards | 2015 |
| Bronze | Egalité Happy Hour poster campaign | Atlanta ADDY Awards | 2015 |
| Bronze | Brawny Public Service campaign | Atlanta ADDY Awards | 2015 |
| Bronze | Brawny Elements of Advertising (Visual) | Atlanta ADDY Awards | 2015 |
| Bronze | Angel Soft Sheet Out Of Lock digital advertising | Atlanta ADDY Awards | 2015 |
| Best Mobile Video Advertising | Fox & Rovio X-Men video campaign | Digiday Awards | 2015 |
| Best Mobile Video Advertising | Fox & Rovio X-Men Video Campaign | Digiday | 2014 |
| Best Use of Social Media for Fashion | Maui Jim - Snap a moment of color. Win a week in Maui. | Shorty Awards | 2014 |
| Biggest Impact | Children's Healthcare of Atlanta Strong4Life Mobile Site | Atlanta Mobile Awards | 2013 |
| Appy Finalist | Martha Stewart's Everyday Foods App | MediaPost | 2013 |
| Gold | Champion Spark Plug Poster | Atlanta ADDY Awards | 2013 |
| Gold | Nationwide Danica's Turn Campaign | Atlanta ADDY Awards | 2013 |
| Silver | Brawny Wounded Warrior Project | Atlanta ADDY Awards | 2013 |
| Silver | Nationwide Agribusiness Print Campaign | Atlanta ADDY Awards | 2013 |
| Silver | Universal Studios Halloween Horror Nights App | Atlanta ADDY Awards | 2013 |
| Silver | Woodford Reserve Manhattan Experience | Atlanta ADDY Awards | 2013 |
| Silver Effie | Brawny "Finding Our Strength" Campaign | Effie Awards | 2013 |
| Gold: Interactive Media - Micro/Mini Sites Online | Chewbacca Translator | Atlanta ADDY Awards | 2012 |
| Gold: Interactive Media- Banners/Pop-ups/Screensavers | Cartoon Network Level Up Movie Premiere Campaign | Atlanta ADDY Awards | 2012 |
| Gold: Best in Show | Cartoon Network Level Up Movie Premiere Campaign | Atlanta ADDY Awards | 2012 |
| Gold: Interactive Media - Internet Commercials Online | Verizon Wireless - 4G Spotlight Video "Weightlifter" | Atlanta ADDY Awards | 2012 |
| Gold Award | cartoon Network - April Fool's Day | Atlanta ADDY Awards | 2012 |
| Silver: Mobile App | Verizon "The Lost Elf" Storybook | Atlanta ADDY Awards | 2012 |
| Silver: Internet Commercial | Verizon Wireless - 4G Spotlight Video "Coal" | Atlanta ADDY Awards | 2012 |
| Silver: Campaign | Verizon Wireless - VMA Sponsorship | Atlanta ADDY Awards | 2012 |
| Silver: Microsite | Verizon Wireless - VMA Campaign | Atlanta ADDY Awards | 2012 |
| Silver: Online Campaign | Verizon Wireless - 4G Spotlight Video Campaign | Atlanta ADDY Awards | 2012 |
| Bronze: Micro-Mini Site | Verizon Wireless - "The Lost Elf" Storybook Experience/App | Atlanta ADDY Awards | 2012[1] |
| Bronze: Interior Animated | Verizon Wireless - Droid Bionic (in-store digital signage) | Atlanta ADDY Awards | 2012 |
| Bronze: Internet Commercial | Verizon Wireless - 4G Spotlight Video "Track Meet" | Atlanta ADDY Awards | 2012 |
| Bronze: Internet Commercial | Verizon Wireless - 4G Spotlight Video "Horsey" | Atlanta ADDY Awards | 2012 |
| OMMA Award | Cartoon Network - Level Up Premiere | OMMA Awards | 2012 |
| Bronze: Website | Verizon Wireless - 4G Website | Atlanta ADDY Awards | 2011 |
| Online Advertising Creativity: Member's Choice | Makeup.com | OMMA Awards | 2011[2] |
| Online Advertising Creativity: In-Game Advertising | Verizon Wireless - Sponsorship of Alan Wake | OMMA Awards | 2011[2] |
| AMY Award | Verizon Wireless - New Customer Welcoming Email Series | AMY Awards | 2011 |
| Reggie Award | Verizon Wireless - Sponsorship of Inception | Reggie Awards | 2011 |
| Gold Award | Verizon Wireless - Sponsorship of Alan Wake | W3 | 2011 |
| Silver Award | Casting 4 A Cure | W3 | 2011 |
| Silver Award | Verizon Wireless - Sponsorship of Inception | W3 | 2011 |
| Finalist: Search Marketing Campaign | 20th Century Fox - Avatar | AIMA Awards | 2010 |
| Bronze: Online Commercial | Verizon Wireless - Telecom Fios | Atlanta ADDY Awards | 2010 |
| Bronze: Banners | Coke - Open Happiness | Atlanta ADDY Awards | 2010 |
| Bronze | Verizon Wireless - Star Trek Campaign | Atlanta ADDY Awards | 2010 |
| Bronze: Email Campaign | Verizon Wireless - Droid | Atlanta ADDY Awards | 2010 |
| Finalist: Email Campaign | Verizon Wireless - Droid | AIMA Awards | 2010 |
| #1 Largest Marketing Services Agency | -- | Atlanta Business Chronicle | 2010 |
| #1 Largest Web Design & Development Company | -- | Atlanta Business Chronicle | 2010 |
| Finalist: Best Places to Work | -- | Atlanta Business Chronicle | 2010 |
| Finalist | Avatar DVD Release | OMMA Awards | 2010 |
References
Notes
- ↑ Atlanta ADDYs, "2012 ADDY Award Winner" http://www.atlantaaddys.org/addywinners.pdf
- 1 2 MediaPost, "2011 OMMA Award Winners" http://www.mediapost.com/ommaawards/winners/?event=2011