Mr. Bubble

Mr. Bubble is a brand of bath products made by The Village Company. The brand is the #1 brand of bath products in the United States according to AC Nielsen Data.[1] The brand's slogan is "Makes Getting Clean Almost as Much Fun as Getting Dirty!". In 2011 Mr. Bubble celebrated its 50th birthday.[2]

History

Mr. Bubble was invented by Harold Schafer and the Gold Seal Company in North Dakota, USA, in 1961. Gold Seal manufactured and distributed Mr. Bubble (and Snowy Bleach) until 1986 when it was sold to Airwick Industries which was soon purchased by Reckitt & Coleman. R&C sold the brand to J.W. Childs Assoc as a part of their Personal Care Group, Inc. Ascendia Brands, Inc. purchased Mr. Bubble in 2005 from Playtex Products which had acquired the Personal Care Group in 1997. In August 2008, Ascendia Brands, Inc. filed for bankruptcy.[3] The Village Company LLC, a supplier of brand-name bath, shower, and personal care products in Chaska, Minnesota, purchased the Mr. Bubble Brand from Ascendia Brands in October 2008. A purchase price was not disclosed.

In March 2009, a new Mr. Bubble Foam Soap was introduced, available in both Original and Extra Gentle varieties. In 2010, Mr. Bubble Moisturizing Hand Soap was introduced, and in 2011, Mr. Bubble Body Wash was introduced. In addition, the bubble bath products have been reformulated to be "tear-free" and "hypo-allergenic".

In 2011 the brand celebrated its 50th birthday with the launch of a new character design.

Mr. Bubble is distinct from but frequently confused with Mr. Bubbles, a solution for blowing bubbles which is a product of Tootsietoy/Chemtoy/Strombecker Corp.

Current products

16 ounce Liquid Bubble Bath:

36 ounce Liquid Bubble Bath:

Foam Soap

Moisturizing Hand Soap

Body Wash

Ingredients

Original Liquid Bubble Bath:

The powdered version, which was introduced in 1961 and replaced by the liquid in the late 1970s, is based on sodium dodecylbenzenesulfonate. Circa 1970 the powdered version had its phosphate removed and its total surfactant reduced, with modified starch added as a diluent, and fragrance and (temporarily) coloring added. For a time the powder included a taurate-based surfactant.

Appearances in other media

References

  1. ↑ Source: Nielsen Data Total U.S. FMD 52 weeks ending 12/25/10 (excluding Walmart data).
  2. ↑ Mr. Bubble Celebrates 50 Years.
  3. ↑ Stempel, Jonathan (2000-08-05). "Mr. Bubble maker Ascendia Brands files bankruptcy". Reuters. Retrieved 2009-03-10.

External links

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