Muumuu

Birgit Ridderstedt wears a Hawaiian muumuu to a formal dinner party in Stockholm in 1971.

The muumuu /ˈmm/ or muʻumuʻu (Hawaiian pronunciation: [ˈmuʔuˈmuʔu]) is a loose dress of Hawaiian origin[1] that hangs from the shoulder. Like the aloha shirt, muumuu exports are often brilliantly colored with floral patterns of generic Polynesian motifs. Muumuus for local Hawaiian residents are more subdued in tone. Muumuus are no longer as widely worn at work as the aloha shirt, but continue to be the preferred formal dress for weddings and festivals such as the Merrie Monarch hula competition. Muumuus are also popular as maternity wear because they do not restrict the waist.

Etymology and history

The word muʻumuʻu means "cut off" in Hawaiian, because the dress originally lacked a yoke.[2] Originally it was a shorter, informal version of the more formal holokū. Holokū was the original name for the Mother Hubbard dress introduced by Protestant missionaries to Hawaii in the 1820s.[3] The holokū featured long sleeves and a floor-length unfitted dress falling from a high-necked yoke. Over the years, the holokū approximated more closely to European and American fashions. It might have a fitted waist, and even a train for evening. As the holokū became more elaborate, the muumuu, a shortened version, became popular for informal wear.

In popular culture

References

  1. Gary Luke and Susan R. Quinn, Americanisms: The Illustrated Book of Words Made in the USA (Sasquatch Books, 2003).
  2. "Muumuu". Dictionary.com. Retrieved 14 January 2012.
  3. Joan Burnham (March 24, 1960), "Show Will Trace Muu-muu Origins", Los Angeles Times
  4. David Daley (May 30, 2000), "Nothing Finer Than a Diner 'Zippy' Creator at Home in Shining Silver Palaces of Short-Order Food", Hartford Courant, p. D.1
  5. Bill Griffith (2008), Marketing Through Minefields, Harvard Business Press, p. 87, ISBN 978-1-4221-9992-3

External links

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