Naked Wines

Naked Wines
Retail
Industry Wine
Founded 2008
Founder Rowan Gormley
Headquarters Norwich, United Kingdom
Website nakedwines.com


Naked Wines is an online wine retailer founded by Rowan Gormley which launched in the UK on 1 December 2008.[1][2][3] [4]

Naked Wines' customers (called Angels) fund independent winemakers from around the world, in return for wines at wholesale prices.[5] They currently ship wine throughout the UK, the USA and Australia.

They were named the Online Business of the Year at the National Business Awards in 2011 - and in December 2013 were named one of the top 1000 companies to inspire Britain by the London Stock Exchange Group, winning the 'Top Online Retailer' award.

On 10 April 2015, Naked Wines was acquired by Majestic Wine and Rowan Gormley was appointed CEO of the enlarged group.[6]

Naked Fine Wine Bond

In September 2013, they launched a financial bond to raise funds for fine wines - raising £5 million in a month. The Naked Fine Wine Bond offered consumers 7% gross in cash interest p.a. or 10% gross in Wine Credits p.a. (a credit to their Naked Wines account). [7]

Advance Bookings

In March 2010, Naked Wines rolled out a pricing model similar to airline pricing, called Advance Bookings, at the London International Wine Fair.[8] The model, which offers customers savings by ordering their wine in advance, with greater discounts the sooner the wine is ordered.[9] The model is funded by investment from Naked Wines as well as its customers.[10][11]

MarketPlace

In May 2011, the business model was changed to accommodate a more direct approach in the form of a service branded as MarketPlace.[12] MarketPlace allows one Naked Winemaker a week to promote his wine at a discounted price to Naked Wines' customer base. Customers then choose if they want to bid on the wine or not, and once it exceeds a minimum volume the deal goes into effect and the wines will be shipped at a pre-determined date in the future. Naked Wines takes a commission of 10% in this process.[13]

See also

References

  1. ↑ Waller, Martin (29 November 2008). "It is real business, with sales, products and profits, but done in the best possible taste". London: Times Online. Retrieved 2009-03-04.
  2. ↑ "Naked Wines founder follows his nose to simplify trade". London: The Telegraph. 2009-04-21. Retrieved 2009-08-11.
  3. ↑ http://online.wsj.com/news/articles/SB10001424052702303464504579107130950160854
  4. ↑ http://www.thisismoney.co.uk/money/markets/article-2376943/ROWAN-GORMLEY-INTERVIEW-Former-private-equity-big-shot-challenges-snobby-pretentious-wine-giants.html
  5. ↑ http://www.economist.com/news/business/21565256-new-breed-offers-luxury-cheap-rise-no-name-designers
  6. ↑ http://www.ft.com/fastft/305953/majestic-wine-raids-naked-wines-cellar
  7. ↑ http://www.thisismoney.co.uk/money/markets/article-2408519/Naked-Wines-looking-raise-3m-fine-wine-bond.html
  8. ↑ "Naked Wines rolls out airline-pricing model at Wine Fair". The London International Wine Fair. 2010. Retrieved 2010-07-14.
  9. ↑ "Naked Wines offers customers cut price wine by paying producers upfront". harpers. 2010. Retrieved 2010-07-14.
  10. ↑ "Naked Wines founder Rowan Gormley on his "wine venture capital" business, which funds independent winemakers and cuts out the middleman for consumers.". growingbusiness.co.uk. 2010. Retrieved 2010-07-14.
  11. ↑ Hurley, James (2010-06-15). "Wine site’s naked ambition frustrated by disbelieving suppliers". London: The Telegraph. Retrieved 2010-07-14.
  12. ↑ "Online retailer Naked Wines strips out the middleman". thisismoney.co.uk. 2011-05-14. Retrieved 2016-01-11.
  13. ↑ "Naked Wines relaunches online Marketplace". harpers.co.uk. 2011-07-15. Retrieved 2016-01-11.

External links

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