Navbharat Times

Navbharat Times
Type Daily newspaper
Format Broadsheet
Owner(s) Bennett, Coleman & Co. Ltd.
Publisher Bennett, Coleman & Co Ltd.
Editor Ram Kripal Singh (Delhi) and Sunder Chand Thakur (Mumbai)
Language Hindi
Headquarters Mumbai, India
Website NavbharatTimes.com

Navbharat Times (NBT) is one of the largest circulated as well as largest read Hindi newspaper of Delhi and Mumbai and Lucknow. It is from the stable of Bennett Coleman & Co. Ltd, which also publishes other dailies including The Times of India, The Economic Times, Maharashtra Times and also magazines such as Filmfare and Femina. NBT is one of the oldest product of the group .

NBT has a circulation of 4.23 lakh odd copies (source: JJ-10, ABC India) in Delhi and a strong readership of 19.7 lakh readers. Hindi being the second language in Mumbai; NBT circulates to 130,000 copies in the Greater Mumbai area (source JD-10, ABC India) and attracts 470,000 NBT readers according to the industry benchmark – the Indian Readership Survey (source: IRS Survey R4, 2010). NBT has been the number one newspaper in the respective cities since its inception.


History

The first issue of Navbharat Times hit the stands on 3 April 1947, the year India gained its independence. It was the only Hindi publication those days to use rotary machines for producing the paper. A skeletal staff of 12 people used to produce a six-page newspaper that was then sold for one anna. The publication was led by few of the renowned Hindi journalists and was considered to be mecca of journalism. NBT was the first Hindi national newspaper those days with editions in Kolkata, Lucknow, Patna and Jaipur. However NBT now has editions only in Delhi and Mumbai and Lucknow. Delhi’s upcountry edition was also shut down to give more value to the advertisers, even as www.navbharattimes.com/www.nbt.in would serve outside audiences.

Editions

NBT Brand

Delhi’s No1 Hindi Daily reaching 2 million Delhi-ites, it is a medium for the masses and also the classes (20% of Delhi’s SUV owners read NBT). This newspaper has evolved with Delhi and its people, catering to the desire for upward mobility, in a manner that is both useful & positive, and a language that’s zippy! The circulation is, by design, limited to Delhi & NCR only, providing a sharper focus on the Capital city.

Supplements

Hello Delhi is the lifestyle Bollywood supplement of Navbharat Times that is published six days in a week (barring Mondays). Now in new design with masaledaar Bollywood interviews, scoops, features and tidbits, along with all the hot gossip. There is variety of special feature pages on Travel, Women, Style, TV & Movie masala.

NBT Property & NBT Education are the vertical supplements catering to the readers' demand for the latest in education and real estate. It showcases the latest trends, passing real tips and being an empowering guide.

NBT Faridabad/Ghaziabad/Noida/Gurgaon: With increasing segmentation of the city (Delhi plus NCR) and attitude exceeding that of most mini-metros there was a need to create a hyper-local product which caters specifically to these locations. Circulated with the main edition of NBT, these citi-centric products offer a good local reading experience.

NBT Edition

Online edition

The online edition of Navbharat Times, available at www.navbharattimes.com and www.nbt.in, is the numero uno Hindi News website with a monthly unique visitor base of more than 2.2 million. Apart from providing all print content online, it is highly appreciated for its original content and fast updates.

People Associated with NBT

See also

References

    External links

    This article is issued from Wikipedia - version of the Tuesday, May 03, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.