Kia Theatre

Kia Theatre
New Frontier Theater
Address Araneta Center
Cubao, Quezon City
Philippines
Coordinates 14°37′20″N 121°3′14″E / 14.62222°N 121.05389°E / 14.62222; 121.05389Coordinates: 14°37′20″N 121°3′14″E / 14.62222°N 121.05389°E / 14.62222; 121.05389
Public transit Araneta Center–Cubao MRT and LRT Stations
Owner Araneta Group
Capacity 2,385
Construction
Opened 1965
Renovated 2015
Reopened September 1, 2015
Years active 1965–1980s,
2015–present

The Kia Theatre, formerly the New Frontier Theater, is a multi-purpose events hall in the Araneta Center in Cubao, Quezon City, Metro Manila, the Philippines.

History

Opening in 1965[1] as the New Frontier Theater and was considered for some years to be the biggest theater in the Philippines,[2] with at least 3,500 seating capacity.[3] It was used until the late 1980s [1] after which the theater fell into disuse.

Renovations were planned as early as 2003[2] but it was almost a decade later that such works would have been completed. It was renovated and reopened on September 1, 2015. The renovation around ₱500 million.[1] The facade of the original building was kept. The renovated theater has a 2,385 seating capacity.[1][4]

The theater was renamed "Kia Theatre" after the Araneta Group reached a 5-year licensing deal with Columbian Autocar Corporation, the Philippine distributor for Kia Motors, on July 15, 2015.[1] The theater façade will feature a 305.96 square metres (3,293.3 sq ft) Kia showroom as part of the agreement.[5]

The first show of the theater upon its reopening in September 2015 was The Disney Live! Mickey’s Music Festival which ran from September 1 to 6.[1]

References

  1. 1 2 3 4 5 6 de Guzman, Nickky (21 July 2015). "QC’s New Frontier Theater reopens". Business World. Retrieved 8 August 2015.
  2. 1 2 "Tallest Christmas tree aglitter anew in Cubao". Philippine Daily Inquirer. 16 November 2006. Retrieved 14 January 2016.
  3. Buban, Charles (9 September 2003). "Araneta Center: Business, retail hub of the future". Philippine Daily Inquirer. Retrieved 14 January 2016.
  4. "QC’s old New Frontier Theater to be rehabilitated". GMA News. 16 July 2015. Retrieved 8 August 2015.
  5. "Kia Theatre opens at Araneta Center". The Standard. 18 August 2015. Retrieved 21 September 2015.
This article is issued from Wikipedia - version of the Saturday, February 20, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.