Next to Nothing (Rittz album)

Next to Nothing
Studio album by Rittz
Released September 9, 2014
Recorded 2013–2014
Genre Hip hop
Length 60:01
Label Strange Music
Producer The Avengerz, Best Kept Secret, Corbin King, Five Points Music Group, Lifted, Kato, Matic Lee, Reklis Beatz, Track Bangas, T. Stoner, Seven, WLPWR
Rittz chronology
The Life and Times of Jonny Valiant
(2013)		 Next to Nothing
(2014)		 Top of the Line
(2016)

Next to Nothing is the second studio album by American rapper Rittz. The album was released on September 9, 2014, by Strange Music.[1][2] The album features guest appearances from Twista, Yelawolf, Trae tha Truth, Mike Posner, B.o.B, Shawty Fatt, and Scar.

Background

In a June 2014, interview with AllHipHop, Rittz spoke about the album, saying:

I try to rap about real shit that happened in my life to get to this point. This next album that I got, I express a lot about my career and where I'm at. I just kept going with making the music that I make that hopefully pleases the fans. So I didn't change up anything. I just kind of stuck with my formula. I have a formula for picking out beats whether it was for the last album or this album, I start with picking out tracks and I just flow from the heart, whatever is on my mind. So I think I don't compromise my music that pleases my fans to make money or anything like that.[3]

Critical response

Professional ratings
Review scores
SourceRating
AllMusic[4]
HipHopDX[5]
XXL4/5 (XL)[6]

Next to Nothing received positive reviews from music critics. Jay Balfour of HipHopDX said, "Rittz sounds at home over the more dynamic production on Next To Nothing, and certain songs are proof that he can stick to making an increasingly forgiving type of vibe music to good effect as well. At times when he slips into his impressive double-time for extended bursts and songs on end, the effect seems too isolated to sustain itself, even if the White Jesus emcee rightfully prides himself on rapping intelligibly at speed. It’s more than a trick, though Rittz does well when he steps outside of it. At times Next To Nothing is hard to cut off but there’s too many déjà vu moments and first-time misses to listen through comfortably at once. To a certain extent, that won’t hurt Rittz’s appeal or alienate him from fans. And at the same time, there’s enough to take away to become a new one as well."[5] Jeffrey Whaley of XXL said, "Whether you decide to play this album while riding around in your old school or on your music device, most would agree Rittz hits the mark with this album. With standout tracks like, “Crown Royal”, “Going Through Hell”, “Living A Dream” featuring Trae the Truth and “Bounce” featuring Twista, the album definitely has replay value and works sonically from beginning to end. With this being one of the better albums of 2014, Rittz has solidified himself a spot within the rap game for years to come."[6]

Commercial performance

The album debuted at number 14 on the Billboard 200 chart, with first-week sales of 21,627 copies in the United States.[7]

Track listing

No. TitleWriter(s)Producer(s) Length
1. "Intro"  
Corbin King 1:56
2. "Explode"  
  • McCollum
  • David Sweeten
  • Corey Moore
  • Walter L. Williams, Jr.
  • Richard Brown
Five Points Music Group 3:07
3. "Turn Down"  
  • McCollum
  • Stepan Taft
  • Ryan Vojtesak
Lifted 4:11
4. "Crown Royal"  
Seven 4:49
5. "Laf"  
  • McCollum
  • Jonah Appleby
Matic Lee 3:32
6. "Bounce" (featuring Twista)
Lifted 3:55
7. "Living a Dream" (featuring Trae tha Truth)
Seven 3:38
8. "In My Zone" (featuring Mike Posner & B.o.B)
Best Kept Secret 4:58
9. "Call 911"  
  • McCollum
  • Julio Espaillat
  • Kyle Denmead
  • Juan Botero
The Avengerz 3:23
10. "Basket Case"  
  • McCollum
  • Jordan Ertle
Reklis Beatz 4:39
11. "Profit" (featuring Yelawolf & Shawty Fatt)
WLPWR 3:28
12. "Going Through Hell" (featuring Mike Posner)
  • McCollum
  • Posner
  • Balmoris
  • Nixon
Best Kept Secret 4:00
13. "Wish You Could"  
  • McCollum
  • Summers
Seven 4:18
14. "Blow"  
Kato 3:43
15. "White Rapper"  
Track Bangas 3:38
16. "Turning Up the Bottle"  
  • McCollum
  • Thomas Toner
T. Stoner 4:02
Total length:
 1:01:16

Personnel

Credits for Next to Nothing adapted from the album liner notes.

  • Richie Abbott – publicity
  • The Avengerz – producer
  • B.o.B – featured artist
  • Tom Baker – mastering
  • Craig Balmoris – producer
  • Brent Bradley – internet marketing
  • Violet Brown – production assistant
  • Freddie "Scender" Burman – associate producer, A&R, artist management
  • Valdora Case – production assistant
  • Chico – additional vocals
  • Toli Collins – additional vocals
  • Jared Coop – merchandising
  • Glenda Cowan – production assistant
  • Ben "Bengineer" Cybulsky – mixing
  • DJ Chris Crisis – scratches
  • DJ Tight Mike – engineering
  • Penny Ervin – merchandising
  • Five Points Music Group – producers
  • Braxton Flemming – merchandising
  • Candice Freeman – additional vocals
  • Adam Geron – street marketing
  • Ben Grossi – project consultant, general management
  • Marry Harris – merchandising
  • Matthew Hayes – mixing
  • Chad Hess – photography
  • Jeremy Jones – associate producer, A&R, artist management
  • Kato – producer
  • Corbin King – producer
  • Robert Lieberman – legal
  • Lifted – producer
  • Korey Lloyd – production assistant, project management
  • Matic Lee – producer
  • L. David McCollum – guitar
  • Jeff Nelson – internet marketing
  • Cory Nielsen – production assistant
  • Julian Nixon – producer
  • Nvisible Design – art direction & design
  • Dawn O'Guin – production assistant
  • Travis O'Guin – executive producer, A&R
  • Lucas Parker – guitar, bass guitar
  • Mike Posner – featured artist
  • Jose Ramirez – street marketing
  • Mark Reifsteck – booking
  • Reklis Beatz – producer
  • Rittz – primary artist
  • Victor Sandoval – internet marketing
  • Scar – additional vocals
  • Seven – producer
  • Brian Shafton – project consultant, general management
  • Shawty Fatt – primary artist
  • T. Stoner – producer
  • Tasha P – additional vocals
  • Kaitlyn Topperwein – street marketing
  • Trae tha Truth – featured artist
  • Track Bangas – producers
  • Twista – featured artist
  • Josie Wahl – additional vocals
  • Daniel Watson – engineering
  • Dave Weiner – associate producer, A&R
  • WLPWR – producer
  • Yelawolf – featured artist

Charts

Chart (2014) Peak
position
US Billboard 200[8] 14
US Top R&B/Hip-Hop Albums (Billboard)[9] 3
US Independent Albums (Billboard)[10] 5

References

  1. ↑ "iTunes - Music - Next to Nothing (Deluxe Edition) by Rittz". iTunes. Retrieved 15 September 2014.
  2. ↑ "New Music: Rittz Ft. Yelawolf x Shawty Fatt “Profit” - Rap Radar". Rap Radar. Retrieved 15 September 2014.
  3. ↑ "Rittz Compares "Next To Nothing," "The Life And Times Of Jonny Valiant" Albums - Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales - HipHop DX". HipHopDX. Retrieved 15 September 2014.
  4. ↑ "Next to Nothing - Rittz - Songs, Reviews, Credits, Awards - AllMusic". AllMusic. Retrieved 12 October 2014.
  5. 1 2 "Rittz - Next To Nothing - Read Hip Hop Reviews, Rap Reviews & Hip Hop Album Reviews - HipHop DX". HipHopDX. Retrieved 15 September 2014.
  6. 1 2 "Rittz Hits The Mark On ‘Next To Nothing’". XXL. Retrieved 15 September 2014.
  7. ↑ Tardio, Andres (2014-09-17). "Hip Hop Album Sales: Lecrae, Jhene Aiko, Jeezy". HipHop DX. Retrieved 2014-09-17.
  8. ↑ "Rittz – Chart history" Billboard 200 for Rittz.
  9. ↑ "Rittz – Chart history" Billboard Top R&B/Hip-Hop Albums for Rittz.
  10. ↑ "Rittz – Chart history" Billboard Independent Albums for Rittz.
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