NightRiders, Incorporated

NightRiders, Incorporated was the first U.S. designated-driver-for-hire service to use collapsible motor scooters, also known as monkey bikes.

History

NightRiders was founded in July 2001 in Boulder, Colorado by Gary Calnan, Brad Dickerhofe, and Carl Grodnik. In 2004, the company opened a new operation in the state capital of Denver. Before closing its operational doors in 2005, NightRiders earned strong community acceptance as well as garnering a great deal of national media coverage including TIME Magazine, Inc. Magazine, NBC's The Today Show, Dateline NBC and United In-Flight programming. Multiple competitor companies were started in the Denver Metro region following NightRiders, often mimicking the company's unique operating and marketing styles. NightRiders is no longer in business according to their corporate website.

Business model

NightRiders, Incorporated was a traditional "C" corporation funded with private investment. Essentially, it utilized a model that allowed customers to pay for a designated driver. The business employed drivers equipped with collapsible, motorized scooters. The drivers drove customers home in their own vehicles, stowing the scooters in the customer's trunk. Upon arrival to the customer's destination, the driver collected the fare, assembled the scooter, and rode off to the next customer.

Awards & Media Coverage

Major Events

In August 2005, NightRiders endeavored to expand their concept of driving people home in their own cars. They planned and executed the NightRiders "Ride to END Drunk Driving" Campaign, riding ten (10) collapsible scooters across the United States, from Boulder, Colorado to New York City, demonstrating the company's service to communities along the way. The ride was filmed and edited by 42 Productions and is currently in the process of being marketed to various television networks, targeting Discovery Communications, specifically aiming toward the Discovery Channel, TLC, and the Travel Channel.

References

  1. ↑ TIME magazine - January 17, 2005 - "And One More For The Road"
  2. ↑ Inc. Magazine - March 2005 - "Five Ideas to Watch"
  3. ↑ Boulder County Business Report Innovation Quotient Awards
  4. ↑ Platinum Key of Life Award from Doctors for Designated Driving

External links

This article is issued from Wikipedia - version of the Sunday, March 01, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.