niNe. magazine

niNe. magazine logo
niNe. magazine logo, 2005 to present

niNe. magazine is an online publication aimed at teenage girls. The magazine is a production of Nine Media LLC. In an initial publication run (under the structure of Nine Magazine, Inc., established in 2005), the magazine reached a circulation of 20,000 with a subscriber-base throughout 43 states, the District of Columbia, and four Canadian provinces.

History

Nine Magazine, Inc. was formed in Colorado by Melinda Laging and Louise Wo.[1] While attending the University of Colorado-Boulder,[2] Laging and Wo sought to present a magazine spotlighting current issues and interests affecting youth. Following graduation, the pair organized a board of directors and established the framework of the publication. The mission of niNe. magazine is to advocate strong principles, good character and high self-esteem for teenage girls, while still maintaining focus on their interests and desires.[3]

With the economic conditions of the late 2000s,[4] Nine Magazine, Inc. began restructuring to improve upon its initial digital platform.[5]

Originally formed as a print publication, niNe. shifted to online-only content to curtail production costs and engage in emerging social media outlets. The periodical began publishing online content in the fall of 2011.

Etymology

The niNe. title stands for nine characteristics [6] revealed by the Holy Spirit that contribute to a quality life. The fruit of the Spirit is taken from New Testament scripture Galatians 5:22-23.

"But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. Against such things there is no law." (NIV translation)

The capitalized N is intended to draw attention to the reader's inner world, to promote inner beauty and faith in one's self.[7]

Content philosophy

Current media outlets focus on entertaining, selling and engaging an audience through content that is in the interest of the outlet rather than the audience.[8] Addressing the facts of important issues head-on, the magazine can dedicate its pages to promoting self-esteem, volunteerism, philanthropy, positive journalism and literacy for adolescent girls.[9] The creators of niNe. magazine use this direct and unabashed approach to educate its audience and reconstruct the manner in which media communicates to a youth-oriented audience.[10] This philosophy engages the audience in the discussion of a topic without having conflicting messages in its advertising.[11] niNe. avoids advertisements that demean women or young girls, instead it seeks out advertisers that reinforce the beauty, intelligence, worth and strength of women.[12]

Subjects and topics

Bethany Hamilton cover, June/July 2006
Bethany Hamilton cover, June/July 2006
Bethany Dillon cover, Aug/Sept/Oct 2006
Bethany Dillon cover, Aug/Sept/Oct 2006

The magazine covers issues significant to the daily lives of its audience. Whether the subject is serious or casual, the magazine strives to dig deeper into these topics. Presenting forums for teenagers in this way empowers them to express themselves in a healthy way rather than turning to food, alcohol or self-harm, often in the form of cutting. This approach helps teens move beyond those crutches and encourages them to positively express themselves.[13]

Cover stories

Sections

Following the theme of the fruit of the Holy Spirit, the content of niNe. magazine is grouped in nine sections:

hoMe., loOk., boDy., relatioNships., reaLity., entertaiNment., yOu., intuItion., faiTh.

Nine Ministry

To further outreach and promote the fruit of the Holy Spirit, Nine Ministry conducts speaking engagements with youth and youth organizations, as well as creates educational resources on topics and issues relevant to teen girls.

References

  1. ↑ "A Perfect Nine" from Ypulse, August 15, 2005.
  2. ↑ "Turning the page: new teen magazine focuses on what's inside", Tenley Woodman (The Boston Herald), July 10, 2006.
  3. ↑ Organization Description at goodsearch.com internet search engine.
  4. ↑ "As Magazines Hemorrhage Cash, Industry Evolves", NPR "All Things Considered" report by Jim Zarroli, January 13, 2010.
  5. ↑ "ninemagazine.org at "Archive.org", June 26, 2007.
  6. ↑ "Shark attack survivor discusses products and jewelry lines in new mag" Lanaly Cabalo, The Garden Island, June 30, 2006.
  7. ↑ "niNe. magazine Media Kit", 2006.
  8. ↑ "Webinar on link between media images, self-esteem stresses education of youth", Lauren La Rose, The Canadian Press, February 4, 2010.
  9. ↑ "niNe. magazine Media Kit", 2006.
  10. ↑ "Turning the page: new teen magazine focuses on what's inside", Tenley Woodman (The Boston Herald), July 10, 2006.
  11. ↑ "A positive role model", Maggie McDermott (Daily Camera, Boulder, CO), July 1, 2006.
  12. ↑ "Strong message for teens" Susan Campbell (The Hartford Courant), June 21, 2006.
  13. ↑ "Nine tackles teen issues" Aimee Heckel (Daily Camera, Boulder, CO), July 29, 2005.
  14. ↑ Beckah Shae

External links

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