No Time for It

"No Time for It"
The word Fantasia is written in a large font in the center of the image with the words "No Time for It" written in a smaller, cursive font below. The words are presented on a blurred image of colors and lights.
Single by Fantasia
from the album The Definition Of...
Released January 7, 2016
Format Digital download
Recorded 2015
Genre
Length 3:15
Label
Writer(s)
Producer(s) Brian Kennedy
Fantasia singles chronology
"Without Me"
(2013)		 "No Time for It"
(2016)		 "Ugly"
(2016)

"No Time for It" is a song recorded by American recording artist Fantasia for her fifth studio album, The Definition Of... (2016). It was released on January 7, 2016, as the first single from the album. American producer Brian Kennedy wrote "No Time for It" in collaboration with songwriters Lance Eric Shipp and Paris "PJ" Jones. Backed by synths, snares, and an organ, it is a mid-tempo track with lyrics that revolve around blocking out drama and negativity in favor of professional and financial success. Fantasia described the song as a continuation of her "rock soul" sound, which she introduced on her previous album Side Effects of You (2013).

Critical response to "No Time for It" was mixed; some critics praised its sound and composition while others criticized the single as too safe, the production as reminiscent of album filler, and Fantasia's vocal performance as too subdued and restrained in comparison to her live performances. The song peaked at number six on the United States' Adult R&B Songs Billboard chart, but did not chart outside the United States.

To promote "No Time for It", Fantasia released a lyric video on March 24, 2016, that featured an acoustic version of the song. The black-and-white video portrays Fantasia singing accompanied by a guitar and xylophone. Critics praised the acoustic arrangement and music video as "nice [and] subdued" and "stirring".

Background

"No Time for It" was written by Lance Eric Shipp and Paris "PJ" Jones in collaboration with the song's producer Brian Kennedy. The single expands on the "rock soul" sound Fantasia introduced on her previous album Side Effects of You. Fantasia identified the song's sound as "rock soul," which she defined as encompassing multiple music genres. She explained the direction was an attempt to combine her soulful childhood singing in church with "a certain side of [her] that wants to tap into that whole rock world".[1] Fantasia described the recording process for the single and album as coming with "great sacrifice" and being her step "to open the door to a new chapter of life". She wrote that the song's title and lyrics were influenced by her beliefs that: "there are some things in life that I simply have 'No Time for It' ".[2]

Composition and lyrical interpretation

"No Time for It" is composed in the key of D-flat major using common time and a mid-tempo of 101 beats per minute.[3] Latoya Cross of Jet referred to the song as having a "smooth tempo" and being a continuation of Fantasia's rock soul vibe.[4] Instrumentation is provided by "a polished, percolating mix of synths and trappy snares"[5] and an organ.[3] Matthew Scott Donnelly of PopCrush wrote that the song's instrumental backing was provided by " zippy, untiring drums and sunshiny effects".[6]

Throughout the track Fantasia describes blocking out drama and negativity. Samantha Callender of The Source described the lyrics as a list of: "all the things Fantasia has no time for (basically everything except money)".[7] In the chorus, the lyrics include: "You wanna tell me how it is, but there’s no time for it / You wanna tell me how you feel, but there's no time for it". Fantasia sings in "a cool collected manner" to contrast with the biting lyrics.[5] Idolator's Mike Wass described the song as a "catchy mid-tempo anthem" and the lyrics, such as "Bitch, no time for the haters tripping", as examples of how "Fantasia has always been the realest".[8] Ariana Gordon of Music Times wrote that the lyrics were reflective of Fantasia's attempt to move beyond her past struggles (her attempted suicide, affair with a married man, home foreclosure, and toxic relationships with family members) and piece together her personal and professional lives.[9]

Release and acoustic version

On January 6, 2016, Fantasia announced "No Time for It" would be the first single from the album The Definition Of... through her official Instagram account. Fantasia wrote: "This month my new single will be born and I’m speaking nothing but the truth" and revealed its promotional cover.[10] The following day, the song premiered on Fantasia’s official Vevo channel;[11] explicit and clean versions were digitally released at the iTunes Store.[12] It was Fantasia's first release after joining the management roster of Primary Wave Music.[13] Jourdan Miller of BreatheHeavy wrote the release: "is perfectly timed seeing how the singing reality competition is on its way out, cause we all have no time for it".[2] On February 4, 2016, Fantasia released a lyric video for the song.[14]

On March 24, 2016, she released a music video of an acoustic version of the song on her official Vevo account.[15] The following day, it was released at the iTunes Store.[16] The video is filmed in black-and-white and features Fantasia in: "a short, black leather dress and backed by only a guitar and xylophone". Elle Breezy of Singersroom wrote, "She doesn’t take it all the way there like we know she can, but it’s still a nice, subdued performance".[17] A review from Rap-Up praised the release as "a stirring acoustic rendition of her empowering song" and noted that Fantasia "breaks it all the way down" in the video.[18] B. Cakes of Soulbounce commended the video as personal and intimate, describing it as: "a candid woman-to-woman (or woman-to-man) talk with one of her detractors"; Cakes commended the decision to release an acoustic remix to keep the focus on the lyrics.[19] The acoustic version was not released in a format separate from the music video.

Reception

Critical response

Fantasia – "No Time for It"
A 21-second audio sample of the song. Critical response to Fantasia's vocals was divided, with some praising her performance and others negatively comparing it to her other singles and live performances.
Problems playing this file? See media help.

"No Time for It" received mixed responses from music critics. Jeff Benjamin of Fuse described "No Time for It" as a "lush kiss-off track".[5] Matthew Scott Donnelly viewed the song as "setting a brand new era into motion", calling it "breezy-yet-declarative" and "a here-I-am declaration".[6] A critic from the Omaha World-Herald praised Fantasia for "her powerful, soulful vocals" and described the song as showing her "in the midst of an R&B resurgence".[20]

Negative reviews were critical of the song's production and Fantasia's vocal performance. In the nationally syndicated Rickey Smiley Morning Show, Rickey Smiley criticized the song as: "more of a filler record that you have on while you're cleaning the house or washing dishes". Smiley said the singer was lacking her typical vocal acrobatics in comparison to her performance of Karyn White's song "Superwoman" at the 2015 Soul Train Music Awards.[21] Mike Wass wrote that the song did not command attention on the first listen and lacked big pop hooks in comparison to its follow-up single "Ugly".[22] Kevin Apaza of DirectLyrics criticized the song as being too safe and predictable, calling its production dated and "[v]ery early 2000s" and saying that Fantasia is "sleeping on her laurels". Apaza recommended that Fantasia or RCA should release a remix with either Kelly Rowland or "some other R&B" princess" to "prevent this single [from] fall[ing] quick into oblivion".[23]

Commercial performance

"No Time for It" was not commercially successful. The song peaked at number six on the United States' Adult R&B Songs Billboard chart[24] and did not chart outside the United States.

Formats and track listings

Digital download[12]
  1. "No Time for It" - 3:15

Credits and personnel

Credits adapted from American Society of Composers, Authors and Publishers.[25]

Management
Personnel

Charts

Chart Peak position
U.S. Adult R&B National Airplay (Billboard)[26] 7
U.S. Adult R&B Songs (Billboard)[24] 6

Release history

Region Format Date Label
Austria[27] January 7, 2016 Digital download
Canada[28]
Finland[29]
France[30]
Germany[31]
Ireland[32]
Italy[33]
Netherlands[34]
Norway[35]
Spain[36]
Sweden[37]
United Kingdom[38]
United States[39]

References

  1. ↑ "Fantasia Q&A: 'Still Full of Joy' Ten Years In, Fifth Album & 'After Midnight'". Billboard. 2014-06-08. Archived from the original on 25 April 2016. Retrieved 2016-01-10.
  2. 1 2 Miller, Jordan (2016-01-08). "Fantasia Drops Drama Free "No Time For It"". BreatheHeavy. Archived from the original on 25 April 2016. Retrieved 2016-04-17.
  3. 1 2 "Fantasia "No Time for It"". Primary Wave Music. 2016-01-07. Archived from the original on 25 April 2016. Retrieved 2016-04-17.
  4. ↑ Cross, Latoya (2016-01-07). "New Music: Fantasia "No Time For It" She is back and letting go of the drama ...". Jet. Archived from the original on 25 April 2016. Retrieved 2016-04-18.
  5. 1 2 3 "Fantasia Returns with "No Time for It": Hear the empowerment anthem". Fuse. 2016-01-07. Archived from the original on 25 April 2016. Retrieved 2016-01-10.
  6. 1 2 "Fantasia Warms up Winter With New, Beachy ‘No Time For It’". PopCrush. 2016-01-08. Archived from the original on 26 April 2016. Retrieved 2016-01-10.
  7. ↑ Callender, Samantha (2016-01-11). "[New Music] Listen to Fantasia's "No Time For It"". The Source. Retrieved 2016-04-18.
  8. ↑ "Fantasia Leaves the Haters Behind on New Single "No Time for It": Listen". Idolator. 2016-01-08. Retrieved 2016-01-10.
  9. ↑ Gordon, Ariana (2016-01-09). "‘American Idol’ Alum Fantasia Barrino Releases New Single "No Time For It"". Idolator. Retrieved 2016-04-23.
  10. ↑ "Fantasia Announces New Single "No Time For It"". Idolator. 2016-01-10. Retrieved 2016-04-20.
  11. ↑ "Fantasia-No Time for It". YouTube. 2016-01-07. Retrieved 2016-01-10.
  12. 1 2 "Fantasia-No Time for It-Single". iTunes. 2016-01-07. Retrieved 2016-01-10.
  13. ↑ "Fantasia Signs New Management Deal and Readies Fifth Album". thesource. 2015-12-02. Retrieved 2016-01-11.
  14. ↑ "Fantasia - No Time For It (Lyric Video)". Vevo. 2016-02-04. Retrieved 2016-02-07.
  15. ↑ "Fantasia No Time for It (Acoustic Version)". Vevo. 2016-03-24. Retrieved 2016-03-24.
  16. ↑ "Fantasia No Time for It (Acoustic Version)". iTunes. 2016-03-24. Retrieved 2016-03-24.
  17. ↑ Breezy, Elle (2016-03-27). "Fantasia Performs Acoustic Version of Latest Single ‘No Time For It’". MusicLife Entertainment Group. Retrieved 2016-04-17.
  18. ↑ "Watch Fantasia's Acoustic Video for No Time for It". Rap-Up. 2016-03-24. Retrieved 2016-03-24.
  19. ↑ Cakes, B. (2016-03-24). "Make ‘Time’ To Watch Fantasia’s Acoustic Performance". Soulbounce. Retrieved 2016-04-20.
  20. ↑ "Ranking the 'American Idol' winners". Omaha World-Herald. 2016-04-03. Retrieved 2016-04-17.
  21. ↑ "Fantasia "No Time for It" [NEW MUSIC]". Rickey Smiley Morning Show. 2016-01-08. Retrieved 2016-01-10.
  22. ↑ Wass, Mike. "Fantasia Shares Life Advice on Powerful New Ballad "Ugly"". Idolator. Retrieved 10 April 2016.
  23. ↑ Apaza, Kevin. "Fantasia Stays In Past With New Singe "No Time For It" [Audio+Review]". DirectLyricsdate=2016-01-08. Retrieved 10 April 2016.
  24. 1 2 "Adult R&B Songs". Billboard. Retrieved 2016-04-22.
  25. ↑ "No Time for It". American Society of Composers, Authors and Publishers. Retrieved 2016-04-22.
  26. ↑ "Billboard Adult R&B National Airplay (4/30/2016)". Billboard. Retrieved 2016-04-22.
  27. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  28. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  29. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  30. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  31. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  32. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  33. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  34. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  35. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  36. ↑ "Fantasia – No Time For It MP3 music downloads". Amazon.com. 2016-01-07. Retrieved 2010-04-19.
  37. ↑ "Fantasia – No Time For It MP3 music downloads – 7digital". Ca.7digital.com. 2016-01-07. Retrieved 2010-04-19.
  38. ↑ "Fantasia – No Time For It MP3 music downloads". Amazon.com. 2016-01-07. Retrieved 2010-04-19.
  39. ↑ "No Time for It: Fantasia: MP3 Downloads". Amazon.com. Retrieved 2016-04-19.

External links

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