No Wyld

No Wyld
Origin Auckland, New Zealand
Genres Hip hop, rock, indie rock
Years active 2010–present
Labels Columbia Records
Website No Wyld
Members Mo Kheir
Brandon Black
Joe Pascoe

No Wyld (formerly known as The Wyld) are an New Zealand indie rock band, formed in 2010 by Mo Kheir, Brandon Black and Joe Pascoe, who have remained constant members. Commonly referred to as a hip-hop, rock or indie rock band, with much of their music containing rap as an element. Since their formation, No Wyld have attracted a flurry of attention, drawing international interest from music blogs such as Pigeons and Planes, MTV Iggy and Cassette Couture. Their song "Let Me Know" appears in the FIFA 16 soundtrack and has surpassed 1 million views on YouTube. Also their song "Odyssey" made it to the soundtrack of NHL15 and NFL 16

History

No Wyld began with Mo Kheir and Joe Pascoe when first meeting at university in 2007 when they were studying architecture. They later joined up with Brandon Black two years later at a local music jam night. They all had their own specific tastes in music; but decided to come together and create a radically different sound in an effort to push boundaries and change things up. They initially began as bedroom producing, where it was just messing around, jamming on tracks they liked, covering, and doing open mic nights.[1]

Revolution was the first single that spread their name across the online world and it's still a cornerstone of No Wyld's now signature fusion of opposing genres. The track earned praise from MTV Iggy in the United States and was subsequently included in United States TV show 90210.[2]

No Wyld released their debut album, Preface, on 29 June 2012. The band played at the Loft at Q Theatre to celebrate the release.

The band's versatility has attracted the interest of major sponsors like Red Bull, who included them in a major campaign. No Wyld went into the Red Bull Studios in August 2013 to begin recording their first EP, Abstract.[3]

The track "Odyssey" was used in a commercial for McDonald's during Sochi 2014, and later included in the soundtrack for NHL 15, Madden NFL 16 and Need for Speed. [4]"Odyssey" was also featured in the pregame video played before the West Virginia University Mountaineers football team took the field for home games during the 2015 season.[5] In addition, "Let Me Know" was included in the soundtrack for FIFA 16.[6]

Band members

Discography

No Wyld discography
Studio albums 1
Music videos 3
EPs 2
Singles 6

Studio albums

Title Album details Peak chart positions Certifications Sales
NZ
[7]
Preface
  • Released: 29 June 2012
  • Label: Dryden Street
  • Format: CD, download
 36

Extended plays

Title Album details
Abstract
  • Released: 29 October 2013
  • Label: Fontana North
  • Format: CD, download
Ascension

Singles

Title Year Peak chart positions Certifications Album
NZ
[8]
"Revolution" 2011 – Preface
"Full Circle" 2012 –
"Rome" –
"Odyssey" 2013 – Abstract
"Queen" (ft. KAMAU) 2015 – Ascension
"Let Me Know" – "—" denotes a recording that did not chart or was not released in that territory.

Music videos

Title Year Director(s)
"Revolution" 2011 No Wyld & Joe Rixon
"Full Circle" 2012 Claire Littler
"Rome" Moomin Kheir

References

  1. ↑ "Trio takes a walk on the Wyld side". Scott Kara, The New Zealand Herald. 2 August 2012. Retrieved 7 August 2012.
  2. ↑ "The Wyld - This Is A Revolution". Max Oldfield, NZ Musician.
  3. ↑ "The Wyld are on their way into the Red Bull Studio". Red Bull. Retrieved 30 July 2013.
  4. ↑ "Full soundtrack for 'Madden NFL' 16 revealed". Sporting News. Retrieved 2016-04-13.
  5. ↑ https://www.youtube.com/watch?v=mNuCAyjy0h4
  6. ↑ "FIFA 16 soundtrack: Here’s the official list of songs featuring in". The Independent. Retrieved 2016-04-13.
  7. ↑ "Discography The Wyld". charts.org.nz. Hung Medien. Retrieved 2 October 2013.
  8. ↑ "Discography The Wyld". charts.org.nz. Hung Medien. Retrieved 2 October 2013.


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