Norm of the North

Norm of the North

Theatrical release poster
Directed by Trevor Wall
Produced by
  • Nicolas Atlan
  • Ken Katsumoto
  • Steve Rosen
  • Liz Young
  • Mike Young
Written by
  • Daniel R. Altiere
  • Steven M. Altiere
  • Malcolm T. Goldman
Starring
Music by Stephen McKeon
Edited by Richard Finn
Production
company
Distributed by Lionsgate
Release dates
  • January 15, 2016 (2016-01-15)[1]
Running time
90 minutes[2]
Country United States
Language English
Budget $18 million[3]
Box office $25.4 million[4]

Norm of the North is a 2016 American 3D computer-animated comedy-adventure film directed by Trevor Wall and written by Daniel R. Altiere, Steven M. Altiere, and Malcolm T. Goldman. It features the voices of Rob Schneider as the title character, Heather Graham, Ken Jeong, Colm Meaney, Loretta Devine, Gabriel Iglesias, Michael McElhatton, and Bill Nighy. It was co-produced by Assemblage Entertainment, Splash Entertainment and Telegael, and distributed by Lionsgate. The film tells the story about a polar bear named Norm who needs to save his home from Mr. Greene, a rich man who has a plan to build houses in the Arctic. To rescue his home, Norm has brought his friends, the three lemmings and Olympia Brighty, to hatch a scheme to prevent Mr. Greene from doing his plans.

The film was released on January 15, 2016, and grossed $25.4 million on an $18 million budget.

Plot

Norm, the Polar Bear (Rob Schneider) does not know how to hunt, but he does possess the unique ability to talk to humans. When the wealthy Mr. Greene (Ken Jeong) unveils his idea to build luxury houses in the Arctic, Norm realizes that his beloved home is in jeopardy. Accompanied by three mischievous lemmings, Norm stows away on a ship to New York City, where he meets a surprising ally who helps him hatch a scheme to sabotage the developer's unscrupulous plans. They then make him to be a dancer and they use their fame to save the North.

Cast

Marketing

Two mobile apps were released to promote the film as well as four clips on Lionsgate's YouTube channel and two theatrical trailers. Television spots have also played on several channels.[7]

Home media

Norm of the North was released on Blu-ray, DVD, and digital HD on April 19, 2016.[8]

Reception

Box office

As of March 7, 2016, Norm of the North has grossed $17 million in North America and $6.4 million in other territories, for a worldwide total of $23.4 million, against a budget of $18 million.[4]

The film was released on January 15, 2016, alongside 13 Hours: The Secret Soldiers of Benghazi and Ride Along 2. It grossed $9.4 million from 2,411 theaters over its opening four-day Martin Luther King, Jr. weekend, finishing 6th at the box office.[9]

Critical reception

On Rotten Tomatoes, the film has a rating of 8%, based on 59 reviews, with an average rating of 3/10. The site's critical consensus reads, "A pioneering feat in the field of twerking polar bear animation but blearily retrograde in every other respect, Norm of the North should only be screened in case of parental emergency."[10] On Metacritic, the film has a score of 21 out of 100, based on 18 critics, indicating "generally unfavorable reviews".[11] On CinemaScore, audiences gave the film an average grade of "B–" on an A+ to F scale.[12]

Sequels

Prior to the release of the film, two 45-minute direct-to-DVD sequels were announced.[13]

References

  1. 1 2 3 4 5 6 Steven Altiere (3 July 2014). "Norm of the North". ComingSoon.net. Retrieved 18 January 2015.
  2. "NORM OF THE NORTH (U)". British Board of Film Classification. January 29, 2016. Retrieved January 29, 2016.
  3. "Box Office: ‘Ride Along 2’ Should Dethrone ‘Star Wars: The Force Awakens’". Variety. Retrieved January 14, 2016.
  4. 1 2 "Norm of the North (2016)". The Numbers. Retrieved April 24, 2016.
  5. 1 2 3 A. Fernandez, Jay (28 July 2010). "Rob Schneider giving voice to 'Norm'". The Hollywood Reporter. Retrieved 7 March 2014.
  6. http://www.imdb.com/name/nm0179479/
  7. "Lionsgate Expands Mobile Gaming Effort With 'Norm of the North'". The Hollywood Reporter. Retrieved 2016-01-14.
  8. "Norm of the North (2016)". dvdsreleasedates.com. Retrieved April 15, 2016.
  9. "Lionsgate's Norm of the North managed to perform a little better than expectations". boxofficemojo.com.
  10. "Norm of the North (2016)". Rotten Tomatoes. Retrieved February 24, 2016.
  11. "Norm of the North reviews". Metacritic. Retrieved March 16, 2016.
  12. "‘Ride Along 2’ & ‘Revenant’ Pushing ‘Star Wars’ To 3rd Place Over 4-Day MLK Holiday; Kevin Hart-Ice Cube Sequel Eyes $40.2M". deadline.com.
  13. http://www.splashentertainment.com/node/143

External links

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