Nudie Jeans
| Private | |
| Industry | Fashion |
| Founded | 2001 |
| Founder | Maria Erixon |
| Headquarters | Gothenburg, Sweden |
Key people |
Maria Erixon, creative director Joakim Levin, executive chairman Palle Stenberg, CEO |
| Website |
www |
Nudie Jeans is a Swedish clothing brand originating in Gothenburg and a subsidiary of Svenska Jeans AB, founded in 2001 by Maria Erixon, a former employee and AD of Lee Europe and Swedish designer JC. As of 2003, the company had 12 employees, revenue of 93 million Swedish kronor and a net income of 13.6 million kronor. 70% of their revenue was generated outside of Sweden.[1] These figures are likely to have increased massively during the past 3 years as the brand has become more popular (in 2004, Nudie's net income increased by 70% [2]).
Nudie specialises in raw and prewashed denim jeans, but the company's collection includes many other items of casual clothing & accessories. In 2003, denim jeans comprised 70% of their total sales.
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