Nuru Energy

Nuru Energy
Founded 2008
Type Social enterprise
Focus Bottom of the pyramid
Location
Area served
 Africa
India
Product LED lamps and recharge systems
Slogan Energy to Empower
Website Homepage

Nuru Energy is an international social enterprise which is working to address the global problem of energy poverty and climate change in Africa and India. This is through the distribution of affordable LED lamps that are recharged using a simple to use human powered generator that is more efficient than current solar.[1]

Nuru Energy's business model uses a unique distribution strategy to sell its products indirectly to rural customers through micro-franchise entrepreneurs who are equipped and trained by the company and financed through Kiva.[2][3]

Focus

Nuru Energy aims to eradicate the use kerosene lamp from Africa through provision of LED lamps to the bottom of the pyramid markets that cannot afford other alternative solar lighting source due to their high cost.[4] This switch from kerosene use would lead to reduction in global carbon emissions leading to the firm earning carbon credits.

This Clean Development Mechanism project led to the firm partnering with Bank of America Merrill Lynch in 2011,[5] in a deal that would see the investment bank purchase carbon credits from Nuru Energy for a period of 10 years.[6]

See also

References

  1. ↑ "Nuru Energy - About us". Nuru Energy. Retrieved 2015-03-30.
  2. ↑ Africa Impact Group (16 March 2015). "Social Business Case Studies: Nuru Energy". http://impactnexus.org/. inAfrica. Retrieved 5 April 2015. External link in |website= (help)
  3. ↑ "Partner: Nuru Energy". Kiva. Retrieved 2015-04-05.
  4. ↑ Schlussel, Adeena (16 August 2011). "For Nuru, Energy Applies to Products and Microfranchises". http://nextbillion.net/. Next Billion. Retrieved 30 March 2015. External link in |website= (help)
  5. ↑ "Scaling up LED Lighting in Sub-Saharan Africa through Carbon Finance and Microfinance". Bank of America Merrill Lynch. Bank of America. 2011-02-23. Retrieved 2015-04-05.
  6. ↑ Brocklehurst, Jayne (2011-08-14). "Carbon credits deal lights up energy project". Business Daily Africa. Nation Media Group. Retrieved 2015-03-30.


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