eDreams ODIGEO
 |
| ODIGEO | |
|---|---|
| Founded | 2011 |
| Headquarters | Barcelona |
| Key Personnel | Dana Dunne [1] |
| Products | Leisure travel services, travel services for businesses, advertising, white label services |
| Gross Bookings | € 4.38 billion (2013 fiscal year)[2] |
| Sector | Tourism |
| Web site | eDreamsODIGEO.com |
eDreams ODIGEO is an online travel group that was formed in 2011 with the merger of online travel agencies eDreams, GO Voyages, Opodo Travellink[3] and the addition of Liligo[4] in 2013. The five brands that make up the group sell flights, hotels, vacation packages (flight + hotel), train tickets, car rentals, and travel insurance with localized sites across 38 countries worldwide. The group’s headquarters are in Barcelona with 14 offices and more than 1,200 employees worldwide.[5]
The leadership team includes Dana Dunne (Chief Executive Officer), Phillipe Vimard (Chief Technology Officer and Chief Operating Officer) and David Elizaga (Chief Financial Officer). [6]
History
ODIGEO was founded in June 2011, created through the merger of eDreams and Go Voyages, and the acquisition of Opodo and its subsidiary Travellink, in a move that anticipated the consolidation of what remains a highly fragmented sector in Europe.
In April 2014, eDreams ODIGEO went public on the Madrid stock exchange [7]
Independent Board Member James Hare oversaw the public launch on April 4, 2014. [8]
eDreams offered its stock at 10.25 Eurodollars per share. [9]
That stock price had fallen to 1.02 Euros by October 24 of 2014, wiping out around one billion Eurodollars of market capitalization [10]
Some commentators called the launch “Europe’s worst performing IPO of 2014”. [11]
eDreams issued the following announcement: “Effective March 25, 2015, eDreams ODIGEO (“the Company”) accepts the resignation of Mr. James Hare as an Independent member from the Board of Directors”. [12]
Go Voyages
1997 Acquisition of Plus travel agency, Go Voyages and the AS400 software
1999 Launch of the digital strategy
2000 Accor enters in the capital of Go Voyages, with a 38.5% share
2001 First OTA to offer travel packages for flight+hotel
2007 Financière Agache P.E. and CNP, buy Accor from Go Voyages.
2010 LBO of Ardian 420 employees
eDreams
1999 Founded in Silicon Valley by Javier Perez–Tenessa and Mauricio Prieto. [13]
Venture capital with Apax Partners, Atlas Venture, DCM, and 3i as principal financial stakeholders
2000 Start of operations in Italy and Spain. TTV earns 171m euros
2005 Leading OTA in Southern Europe
2006 LBO with TA Associates
2007 Entry in Portugal, France, Germany
2009 Development of a new technology platform
Addition of 14 more country markets
2010 LBO by Permira
Opodo
2000 Created by a consortium of nine airlines
2001 Launch of the first webpage in Germany
2002 Launch in the UK and France
2004 Amadeus acquires 55% of Opodo
2005 Fusion of Karavel, Travellink, eViaggi, and Vivacances
2007 Arrival of the current management team
Implementation of the price reduction program
Elimination of Karavel from Barclays PE
TI moves from London to Madrid
2009 Amadeus acquires up to 99,7%
410 employees and 70 outsourced in the call center in France
Liligo
2005 Launch of liligo.com with flight search in France
2007 First fund raising from founders, Business Angels & Alven Capital
Hotel and package categories are launched
Site is launched in Spain, Italy and UK
2008 Second fund raising with 3M€ from Orkos Capital and Alven Capital
Car hire category is launched
2010 New international sites are launched
August: SNCF group enters the capital of liligo.com with 90% share
2013 September: purchase of liligo.com by eDreams Odigeo group
Revenue
eDreams ODIGEO is the largest Group of online travel agencies in Europe, fifth in the world, and the largest European e-commerce company. With its five brands: eDreams, Go Voyages, Opodo, Travellink and Liligo, annually the group serves more than 15 million customers across 44 countries worldwide. The different brands offer tickets for traditional, charter, and low cost airlines, cruises, hotels, car hire and travel insurance. Furthermore they generate revenue by showing advertisements to their visitors.
Group ownership
eDreams ODIGEO is owned by Ardian (formerly known as AXA Private Equity), Permira and the board of directors made up of members from each of the four online travel agencies.
Permira was founded in London in 1985. The firm has 25 partners and a team of 130 workers from 23 different countries. Permira has made 190 private equity investments, and owns 24 companies worldwide. Since 2002, it has expanded to the U.S. and Asia.
Ardian was founded in 1996, with headquarters in Paris and offices in Frankfurt, London, Milan, New York, Singapore, Vienna, and Zurich. The company has 235 workers who are responsible for managing a wide range of active Buyouts: Buyout, Venture Capital, Co-Investment and secondary funds from other funds.
References
- ↑ - eDreams ODIGEO leadership team
- ↑ – ODIGEO Media Kit (English)
- ↑ – tnooz: Opodo-eDreams-GoVoyages lauded as new European agency powerhouse
- ↑ – tnooz: Odigeo joins the big boys in travel search, buys Liligo from SNCF
- ↑ – About ODIGEO
- ↑ - eDreams ODIGEO new leadership team
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- ↑ http://www.edreamsodigeo.com/about-us/history/