OTB Group

OTB is the parent company of fashion brands such as Diesel, Maison Margiela, Marni, Viktor & Rolf, and companies like Staff International, specialized in ready-to-wear production and distribution, and Brave Kid, specialized in childrenswear production and distribution.

OTB
S.A. (corporation)
Industry
Founded 2002 (2002)
Founder Renzo Rosso
Headquarters Breganze, Italy
Area served
 Worldwide
Key people
 Renzo Rosso
(President)
Stefano Rosso
(CEO)
Riccardo Stilli
(CEO)
Products Clothing, fashion accessories
Revenue Increase € 1,572 million (2013)[1]
Number of employees
 Over 7,000
Subsidiaries Diesel, Maison Margiela, Marni, Viktor & Rolf, Staff International, Brave Kid.
Website www.otb.net

Overview and History

OTB is chaired by the Italian entrepreneur Renzo Rosso who founded Diesel. After co-creating the Diesel brand in 1978, Renzo Rosso acquired complete control of the company in 1985. In 2000, he acquired Staff International which currently holds global production and distribution license agreements with brands like Maison Margiela, Viktor&Rolf, Marni Men, Just Cavalli, Marc Jacobs Men, Vivienne Westwood Red Label and Man. In 2002, Renzo Rosso became the majority shareholder of Maison Margiela. In 2008 Viktor&Rolf joined the group, followed by Marni in 2012. Brave Kid is the company of the group specialized in the development, production and distribution of childrenswear. Brave Kid holds worldwide production and distribution license agreements with Diesel, John Galliano, Dsquared², and Marni.[2]

Key Milestones

Social Responsibility

Only The Brave Foundation is a not for profit organization with the mission to fight social inequality and to contribute to the sustainable development of less advantaged areas and people throughout the world. It invests 10% of its funds in Italy, and the remaining 90% primarily in Sub-Saharan Africa. T t. So far, the Only The Brave Foundation has invested 11 million euro in over 170 projects, improving the life of more than 180,000 people,[6] and ranging from the sustainable development of a 20,000 inhabitants village in Mali,[7] to a microcredit project to support families and small business affected by the 2012 earthquake.[8]

In 2013, Staff International signed a deal with Ifitalia Group BNP Paribas, allowing its suppliers to access credit at favored conditions, thus supporting Italian producers.

Since Autumn-Winter 1994,[9] a special t-shirt bearing the text THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START has been present in all Maison Margiela collections. Further to this seasonal version, in 2010, the Maison decided to release a yearly edition in a different language for World AIDS Day on December 1. First came Japanese, followed by French and Chinese.[10] A percentage of the sales of these t-shirts is donated to AIDES, a French charity dedicated to fighting the HIV virus and to looking after patients living with HIV and AIDS. More than 200,000 t-shirts have been sold to date, donating over €800,000 to charity.

In 2012 the Venice City Council announced that OTB will become the sponsor of the restoration of the Rialto Bridge[11] with a contribution of 5 million euro.[12][13][14][15]

Marni has developed the annual project “Children’s Imaginary World”, co-designed by children from around the world.[16] Since 2007, children of all ages from communities in Bogotá, Finale Emilia, Nairobi and Tokyo[17] are invited to draw a themed story. Their thoughts are translated into images and printed on jersey t-shirts whom proceeds go to schools and associations aimed at encouraging learning and creativity.

Talent Support

ITS

In 2000 Renzo Rosso and Barbara Franchin,[18] founder of International Talent Support, devised a program to give fashion design students the chance to show their talent to a professional, audience of designers, buyers, headhunters, and international media. ITS is a creative platform to grant visibility and job opportunities to young talents in fashion,[19] accessories and jewelry design. ITS is the result of a worldwide scouting effort in over 1,000 schools in more than 80 countries of the world, becoming a network of influencers passionate about young talent, including names such as Raf Simons, Viktor & Rolf,[20] Gareth Pugh, Ennio Capasa, Antonio Marras, Sophia Kokosalaki, Marina Abramovic, Franca Sozzani, Cathy Horyn, Colin McDowell, Hilary Alexander, Cecilia Dean, Patti Wilson, Maria Luisa Poumaillou, etc.[21] ITS is an important platform for OTB, the finalists of different editions are integrated in the style offices of many of the brands of the group,[22] confirming the quality of its scouting process.[23]

ANDAM

The ANDAM Award commonly kwnown as ANDAM, is a fashion contest created by the Association Nationale pour le Développement des Arts de la Mode.[24] ANDAM is supported by private and institutional players of the cultural industry, such us DEFI (Départemant de l'Enseignemant du Français à l'International) and the French Ministry of Culture and Communication. In addition to economical award ANDAM opens for the finalists the doors of Official calendar of Paris Fashion Week. Renzo Rosso was the mentor of the 2013 ANDAM edition,[25] the finalists, Alexandre Mattiussi and Christine Phung, received a cash prize as well as two seasons mentoring by Rosso.[26]

See also

References

  1. ↑ "Per Otb (Diesel) il 2014 sarà l'anno della crescita in Asia". Moda24 - Il Sole 24 ORE. Retrieved 29 September 2014.
  2. ↑ http://uk.fashionmag.com/news/Marni-changes-partners-for-its-children-s-line,454979.html#.VgPeSbW6Qa4
  3. ↑ "Renzo Rosso 1955— Biography - Beginnings, Fashion outlaw, Conquering the united states and the world". referenceforbusiness.com. Retrieved 2014-02-11.
  4. ↑ "Viktor&Rolf - Heritage". viktor-rolf.com. Retrieved 2014-02-11.
  5. ↑ http://www.otb.net/library/press/otb-marni-dic-2012_eng.pdf
  6. ↑ "Only The Brave Foundation | Only The Brave Foundation |". otbfoundation.org. Retrieved 2014-02-11.
  7. ↑ "Millennium Villages | Only The Brave Foundation Launches Partenership with Millennium Promise". millenniumvillages.org. Retrieved 2014-02-11.
  8. ↑ "Etimos Foundation". etimosfoundation.org. Retrieved 2014-02-11.
  9. ↑ "La vente rétrospective LN-CC Maison Martin Margiela AIDS Awareness | GQ". gqmagazine.fr. Retrieved 2014-02-11.
  10. ↑ "Maison Margiela AIDS Awareness T-Shirts 2013 | Complex". complex.com. Retrieved 2014-02-11.
  11. ↑ "Renzo Rosso Signs Restoring Project For Rialto Bridge - www.sportswearnet.com". sportswearnet.com. Retrieved 2014-02-11.
  12. ↑ "Rialto in jeans, as Venice finds cash for repair - Chicago Tribune". articles.chicagotribune.com. Retrieved 2014-02-11.
  13. ↑ "Ponte di Rialto bridge restoration - Diesel CEO Renzo Rosso sponsorship (Vogue.com UK)". vogue.co.uk. Retrieved 2014-02-11.
  14. ↑ "Città di Venezia - Sala stampa - Renzo Rosso and OTB for the Rialto Bridge: restoration sponsorship presented today in Venice". comune.venezia.it. Retrieved 2014-02-11.
  15. ↑ "Città di Venezia - Renzo Rosso e OTB per il Ponte di Rialto: presentata la sponsorizzazione del restauro". comune.venezia.it. Retrieved 2014-02-11.
  16. ↑ "Marni soutient les enfants défavorisés à travers le monde | Vogue". vogue.fr. Retrieved 2014-02-11.
  17. ↑ "Marni's t-shirts for the Children's imaginary world 2013 charity project - The CITIZENS of FASHION". thecitizensoffashion.com. Retrieved 2014-02-11.
  18. ↑ "Da Trieste i vincitori di ITS International Talent Support: Han Chul Lee (Its Fashion), Tomohiro Sato (premio della giuria), Xiao Li (Diesel Award) - Elle". elle.it. Retrieved 2014-02-11.
  19. ↑ "ITS 2013 – Discover all about International Talent Support: fashion, jewelry, accessories and photo competition". itsweb.org. Retrieved 2014-02-11.
  20. ↑ "ONE TO WATCH: Niran Avisar wins Diesel Award at ITS#TEN | Grazia Fashion". graziadaily.co.uk. Retrieved 2014-02-11.
  21. ↑ "JURY Fashion at ITS, Jury Photo at ITS, Jury accessories at ITS". itsweb.org. Retrieved 2014-02-11.
  22. ↑ "contemporary fashion archive". contemporaryfashion.net. Retrieved 2014-02-11.
  23. ↑ "ITS#NINE 2010 Talent competition (Vogue.com UK)". vogue.co.uk. Retrieved 2014-02-11.
  24. ↑ "Association Nationale pour le Développement des Arts de la Mode. | Andam". andam.fr. Retrieved 2014-04-01.
  25. ↑ "Alexandre Mattiussi receives the Andam prize - News : Design (#340256)". uk.fashionmag.com. Retrieved 2014-04-01.
  26. ↑ "Alexander Mattiussi Wins Andam Award 2013 (Vogue.com UK)". vogue.co.uk. Retrieved 2014-04-01.

External links

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