Oaklandish

Oaklandish
Industry
  • fashion
  • retail store
Founded Oakland, California 2000 (2000)
Website oaklandish.com

Oaklandish is a fashion line and retail store located in Oakland, California, in the United States. The brand promotes civic pride through a series of t-shirts, hoodies and accessories showcasing symbols of Oakland. The company logo is a modified version of the city logo, an Oak tree with wide outspread roots. Ten percent of proceeds from the sales of Oaklandish items goes to local non-profit community groups through the "Oakland Innovators Award" grant program.[1] Everything sold in the store is made in the United States.[1]

Background

The Oaklandish company began in 2000 as a street art and viral marketing campaign designed to raise awareness about local history and culture.[2] Original projects included a wheat-paste poster series, the "Oakland-Love Retrospective" slide show (projected onto downtown architectural landmarks), the Liberation Drive-In[3] parking lot movie series, and the Oakslander Lakeside Gazette zine.[4] These projects aimed to infuse cultural content into negative urban spaces during a time of rapid development in the city.

From 2003 to 2005 they opened an art gallery in Jack London Square. When the space closed, Oaklandish began selling their wares from a modified camper van at street festivals and farmers markets.[5] In 2011, Oaklandish opened their first retail store in Downtown Oakland. Krazy George Henderson and Jean Quan are customers of the store.[6] That year, they also introduced a new clothing brand representing cities across the country, called There There.[5] In 2012 they partnered with Town Park, a skate park in Oakland, to create skateboards.[7]

References

  1. 1 2 Vice, Zoe. "The Local Love & Civic Charm Known as Oaklandish". Fashion/Design. KQED. Retrieved 1 November 2012.
  2. ↑ Marech (23 August 2002). "Oakland artists celebrate ignored beauty". SF Chronicle.
  3. ↑ Shuman, Aaron. "Working the Graim Sublime". Retrieved 2002.
  4. ↑ St.Clair, Katy. "There There There". East Bay Express. Retrieved 2000. Check date values in: |access-date= (help)
  5. 1 2 Tian, Ye. "Oaklandish to open downtown retail shop on Wednesday". Oakland North. Retrieved 1 November 2012.
  6. ↑ Kuruvilla, Matthai (8 August 2011). "Oaklandish opens T-shirt shop to rebrand city". News (SFGate). Retrieved 1 November 2012.
  7. ↑ Arnold, Erik. "Town Park partners with Oaklandish for new line of skateboards, clothing". Oakland Local. Retrieved 1 November 2012.

External links

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