Old Milwaukee

Old Milwaukee is a brand of American dry lager produced by the Pabst Brewing Company.

History

Old Milwaukee was first brewed in 1890 and reintroduced in 1955 as a value priced beer by the Joseph Schlitz Brewing Company. In 1982, the Schlitz Brewing Company and the Old Milwaukee brand were acquired by Stroh Brewery Company of Detroit. In 2000, Stroh's and all of its beer brands and recipes were acquired by Pabst Brewing, which included the Old Milwaukee brand. All Old Milwaukee products have won top honors at the Great American Beer Festival and the World Beer Cup. Over the past 10 years, Old Milwaukee Light has won more awards than any other light beer in America. In Canada, Old Milwaukee is brewed by Sleeman Breweries, and is a low-cost beer.

In 1987 Old Milwaukee introduced a beer/party ball. It contains five gallons of beer and is still sold today. However, the "Beer Ball" was first introduced by F. X. Matt (at the time called the West End Brewing Co.) of Utica, New York, and that brewer coined the name "Beer Ball." Matt's first Beer Ball hit the market in 1977 and by 1982 it was being used by 10 other US and Canadian breweries. ---from A NEW DIMENSION FOR MATT'S BEER BALL - Brewers Digest, 1/83.

Accolades

Old Milwaukee Light was awarded the Gold medal in the category American-Style Light Lager at the 2008 World Beer Cup.[1]

Old Milwaukee Light has been awarded numerous awards at the Great American Beer Festival. Most recently, it was awarded the gold medal three consecutive years: 2005, 2006 and 2007. Old Milwaukee Light received the silver medal in 2008.

Advertising

In 1991, Old Milwaukee ran TV ads featuring the fictional "Swedish Bikini Team". In 2013, Will Ferrell recorded a series of ads for the company.[2]

Alcohol content/nutritional value

Type % Alcohol by Weight % Alcohol by Volume Carbs Calories
Old Milwaukee 3.6 4.6 12.5 145
Old Milwaukee Light 3.1 3.82 8.3 110
Old Milwaukee Ice 4.6 5.9 14.4 179
Old Milwaukee Non-Alcoholic 0.3 0.4 12.1 58

References

  1. ↑ http://www.beertown.org/events/wbc/winners_list/winners_2008.html
  2. ↑ http://www.huffingtonpost.com/2011/12/08/will-ferrell-beer-commercial-video_n_1137127.html

External links

This article is issued from Wikipedia - version of the Friday, April 08, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.