Oliver T Hellriegel
| Oliver T Hellriegel | |
|---|---|
 Oliver T Hellriegel, 2008 | |
| Born |
July 30, 1965 Kaiserslautern, Germany |
| Nationality |
German American |
| Education |
Kaiserslautern University of Technology University of Applied Sciences, Mainz |
| Occupation | Author, Marketing Professor and Consultant |
| Website |
www |
Oliver T Hellriegel (born July 30, 1965) is a German–American author, consultant and professor.
Hellriegel is currently appointed in a tenure track position at Macromedia University in Munich, Germany, where he has been part of a digital learning initiative on Design Thinking.[1] He has been a faculty member in various universities since 2007, and held a position as Dean of Studies in Visual and Corporate Communications at Fresenius University's School of Design.
Oliver T. Hellriegel co-authored a book on Social Media (Social Media Compass)[2][3] and is considered a researcher in the field of effects on interpersonal relationships as well as using social media for news purposes. He is a frequent author in of Germany's leading magazines on digital transformation: iBusiness[4] as well as in various magazines and books.[5] He has been speaking at several research conferences all over Europe (Glocal: Inside Social Media, New York University Skopje, Macedonia;[6] IDEA:Exchange, Goldsmiths, University of London, UK; Munich Science Days, FOM University of Applied Sciences, Munich, Germany;[7] Digital Marketing Congress, University of Hamburg, Germany[8]).
Hellriegel is also partner in a business consulting company, specialized on digital transformation. In his role as professor and consultant he is a frequent member of a delegation to the Federal Ministry for Economic Affairs and Energy in Germany.[9]
References
- ↑ "MOOC Design Thinking | Macromedia University". www.mhmk-international.org. Retrieved 2016-01-18.
- ↑ "Social Media Kompass 2010/2011 - Aktuelles / Medienbibliothek BVDW". www.bvdw.org. Retrieved 2016-01-18.
- ↑ Social Media Kompass 2010/2011 (in German). Bundesverband Digitale Wirtschaft BVDW. 2010-09-15. ISBN 9783942262088.
- ↑ "Zukunft der Agenturen: Welche Megatrends Marketingagenturen radikal verändern". www.ibusiness.de. Retrieved 2016-01-18.
- ↑ Heymann-Reder, Dorothea (2011-01-01). Social Media Marketing: Erfolgreiche Strategien für Sie und Ihr Unternehmen (in German). Pearson Deutschland GmbH. ISBN 9783827330215.
- ↑ "Inside Social Media: Changes in the media landscape". 2009-10-25.
- ↑ "Die Münchner Wissenschaftstage vom 18.-21.Juli 2009". www.muenchner-wissenschaftstage.de. Retrieved 2016-01-18.
- ↑ "Digital Marketing Congress 2011". Issuu. Retrieved 2016-01-18.
- ↑ "Wie war eigentlich der Fachkongress Digitale Gesellschaft? Ein Bericht | Initiative D21". www.initiatived21.de. Retrieved 2016-01-18.