Oprah's Book Club 2.0

Oprah's Book Club 2.0
Sponsor Oprah Winfrey Network
O: The Oprah Magazine
Location Worldwide
Presented by Oprah Winfrey
First awarded 2012
Official website Website

Oprah's Book Club 2.0 is a book club founded June 1, 2012 by Oprah Winfrey in a joint project between OWN: The Oprah Winfrey Network and O: The Oprah Magazine.[1] The Club is a re-launch of the original Oprah's Book Club which ran for 15 years and ended in 2011, but as the "2.0" name suggests, digital media is the new focus. It incorporates the use of various social media platforms (Facebook, Twitter) and e-readers that allow for the quoting and uploading of passages and notes for discussion, among other features.[2]

History

The book club was announced June 1, 2012.[2] Critics at the time pointed out that her online audience was not as large as it was previously with network television, and the new club would be a test if she still had the "The Oprah Effect" with the reading public to create hits as before.[1] As the New York Times Book Review reported a few months later, in the August 19th issue, Wild had dropped off the New York Times Best Seller List by May 20, but after its selection by Oprah in early June, it reached #1 Non-fiction by July 15, and stayed there for many weeks, thus, said the Times, confirming the "Oprah Effect" still worked.[3]

Oprah's Book Club 2.0 selections

Date Author Title Citation
2012
June Cheryl Strayed Wild: From Lost to Found on the Pacific Crest Trail [1]
December Ayana Mathis The Twelve Tribes of Hattie [4][5]
2013
2014
January Sue Monk Kidd The Invention of Wings [6]
2015
February Cynthia Bond Ruby [7]

References

  1. 1 2 3 "Winfrey launches "Oprah's Book Club 2.0"". CBS News. June 1, 2012. Retrieved June 1, 2012.
  2. 1 2 Official Press Release: "Sharing inspiration with modern readers: Oprah's Book Club 2.0 launches online Monday, June 4 with its first selection, "Wild" by Cheryl Strayed". June 1, 2012. Retrieved June 1, 2012.
  3. ↑ New York Times Book Review, August 19, 2012, page 20.
  4. ↑ Felecia R. Lee (December 5, 2012). "Novelist’s Debut Is Newest Pick for Oprah’s Book Club". New York Times. Retrieved December 8, 2012.
  5. ↑ Deborah Kennedy (February 13, 2013). "An Interview with Ayana Mathis". The Lit Show. Retrieved February 26, 2013.
  6. ↑ Ann Oldenburg (December 10, 2013). "Oprah announces new Book Club 2.0 pick". USA Today. Retrieved December 10, 2013.
  7. ↑ Hillel Italie (February 10, 2015). "Oprah Winfrey selects Cynthia Bond's 'Ruby' for book club". Denver Post. AP. Retrieved February 10, 2015.

External links

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