Orangetheory Fitness

Orangetheory Fitness is a privately owned fitness franchise based in Ft. Lauderdale, Florida. It offers group personal training workouts based on high intensity interval training (HIIT) that blend cardiovascular and strength training. There are locations throughout 45 states and 7 countries.

Studio locations

More than 400 locations currently exist within the United States. Orangetheory Fitness also has locations in Australia, Canada, Colombia, the Dominican Republic and the United Kingdom.

Approach to fitness

The heart-rate-monitored group interval fitness concept is designed to stimulate metabolism, increase energy, and provide group support and accountability. The desired result of the training regimen consists of more energy, visible and lasting toning, and extra calorie burn for up to 36 hours.[1] The science behind this effect is known as excess post-exercise oxygen consumption (EPOC). Personal trainers lead Orangetheory Fitness sessions to bring participants the 60-minute workout that will push them into the EPOC zone. The training is designed to burn between 500-1000 calories per session. Including the afterburn effect, this number can reach up to 900 calories.[2]

Spokespeople

In October 2015, the brand announced two new official spokespeople: Olympian and world-champion track-and-field athlete Lolo Jones, and Super Bowl-champion Baltimore Ravens placekicker Justin Tucker.

History and leadership

Ellen Latham is founder and current partner of Orangetheory Fitness. Latham has a bachelor's degree in physical education and a master's degree in exercise physiology from the University of Buffalo. She was awarded Business Woman of the Year in South Florida. She has experience in TV fitness, and has written fitness columns for the Miami Herald and South Florida Sun-Sentinel. Latham held the position of fitness editor for Women’s Fitness magazine, which eventually led to her starting her first group equipment-based Pilates studio in Fort Lauderdale. Her fitness-focused past gave her the knowledge to design what she refers to as “The Ultimate Workout,” which ended up being the foundation for what would eventually become Orangetheory Fitness in 2010.[3]

David Long is one of the founders and partners of Orangetheory. He has a degree in physical therapy and an MBA from the University of Florida. He has past experience in management at GNC, served as the Vice President of Operations at Massage Envy, and is a partner of Ultimate Fitness Group.

Jerome Kern is another founder and partner of Orangetheory. Kern is also the Founder and Managing Partner of Ultimate Fitness Group. He has diverse business experience gained throughout a lifetime of owning and operating various small businesses.

David Hardy is a partner at Orangetheory Fitness. He has a bachelor’s degree from the University of Alberta and obtained an MBA from the University of Toronto. Hardy has experience through his past ownership of a chain of CLUBFIT fitness clubs between 1999 and 2008, he is the President of the Fitness Industry Council of Canada, and is on the board of directors at the International Health Racquet and Sports Club Association.

Awards and recognition

Orangetheory Fitness was ranked #415 in Inc.s Fastest-Growing Private Companies list[4] and #255 in Entrepreneurs 2016 Franchise 500 list of top franchises in the world.[5]

References

  1. ↑ http://www.wsj.com/articles/orange-theory-fitness-classes-keep-heart-rate-top-of-mind-1435598986
  2. ↑ http://www.mensjournal.com/health-fitness/exercise/is-orangetheory-the-new-crossfit-20140331
  3. ↑ http://www.oxygenmag.com/article/10-reasons-woman-orangetheory-10223
  4. ↑ http://www.inc.com/profile/orangetheory-fitness
  5. ↑ http://www.entrepreneur.com/article/241670
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