OrderUp

OrderUp
Formerly called
 LocalUp
Industry Online Food Ordering
Founded Baltimore, Maryland (2009 (2009))
Founder Chris Jeffery, Jason Kwicien
Headquarters Baltimore, Maryland
Number of locations
 37
Area served
 United States
Website orderup.com

OrderUp is an online food ordering franchise. Each OrderUp franchisee owns rights to a geographic territory while OrderUp provides the ordering technology and customer service support.[1]

History

OrderUp started as an online food ordering business, called LionMenus, which served State College, PA.[2] In 2009, the founders relocated to Baltimore, MD and formed LocalUp to expand to additional markets.[3] The company used $1.5 million in investments to facilitate growth into small markets.[4] OrderUp is one of a growing number of companies geared towards capitalizing on online food ordering. Other companies, including Grubhub, provide similar services to restaurants and consumers.[5] Initially, LocalUp licensed their technology to entrepreneurs who created online food ordering sites in their own communities[6] These licensees white-labeled the technology and ran the everyday operations.[2] LocalUp operated under this licensing model until 2012, when the company rebranded as OrderUp and switched to a franchising model. Now, OrderUp has switched most local sites to the national brand.[2] OrderUp is one of the first companies to provide a digital franchise in order to target local markets.[1]

In August 2014, the company announced a $7 million Series A investment round focused on growing its technical team and expanding its delivery service nationally.[7]

In July 2015, Groupon acquired the company.[8]

Size

As of August 2013, OrderUp had sites in about 25 American cities and had launched a mobile application from which users can order food using Android or iOS devices.[9]

References

  1. 1 2 "Digital Franchises: New Spin on an Old Business Model". Inc. Retrieved 2013-10-22.
  2. 1 2 3 "PSU Grads Make Ordering Out Even Easier". WTAJ-TV. Retrieved 2013-10-22.
  3. ↑ Zaleski, Andrew. "OrderUp: Canton startup invests in 'digital franchising' to bring online food-ordering nationwide". Technically Baltimore. Retrieved 2013-10-22.
  4. ↑ Sentementes, Gus. "LocalUp finds footing in online food ordering". The Baltimore Sun. Retrieved 2013-10-22.
  5. ↑ "LocalUp: Building Online Ordering Hubs for Restaurateurs". Retrieved 2014-01-20.
  6. ↑ Rao, Leena. "LocalUp Wants To Be a Hyper-Local Grubhub for Smaller Cities and Neighborhoods". TechCrunch. Retrieved 2013-10-22.
  7. ↑ Waldman, Tyler. "OrderUp served $7M investment". Technical.ly. Retrieved 2014-09-11.
  8. ↑ Correa, Cynthia. "Groupon Acquires Food Delivery Service OrderUp". Eater.
  9. ↑ Lawler, Ryan. "'Hometown' Food Delivery Startup OrderUp Launches a Mobile App". TechCrunch. Retrieved 12/11/13. Check date values in: |access-date= (help)
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