OutboundEngine

OutboundEngine
Industry Software as a service
Online marketing
Founded 2012
Founder Branndon Stewart
Key people
 Branndon Stewart (CEO)[1]
Website www.outboundengine.com

OutboundEngine is an Austin-based company that provides email and social media marketing services using proprietary software. The online marketing platform handles email, social media, content marketing, and contact management.[2] The company was named one of the 10 Fastest Growing Companies in Austin in 2015 by Inc..[3]

History

Originally founded in 2010 as Promo Labs, the name officially changed to OutboundEngine in 2012.[4] Founder Branndon Stewart had previously worked for Boundless Network where he focused on personalized and branded marketing.[5] He founded OutboundEngine to apply his marketing techniques to a larger base of small and medium-sized businesses.[5]

OutboundEngine started as an email marketing company, creating email campaigns for promotional products distributors.[2] It expanded to social media marketing in 2012 and began offering support for additional industries, including real estate, insurance, mortgage, and other small businesses. The company raised its first outside funding in 2012, closing a $1.6 million venture capital round led by Floodgate, Austin Ventures, Silverton Partners, and Capital Factory.[6] The same year it also officially changed its name from Promo Labs.

OutboundEngine raised an additional $11 million in a Series B funding round, led by Silverton Partners with participation from Harmony Partners and Altos Ventures.[7][8] Its funding after the Series B round totaled $17.8 million from outside investors.[2]

Company culture

OutboundEngine made the Inc. 5000 list in 2015, ranking 136 out of 5,000 companies.[9][3] It was ranked No. 3 on the list of the 10 fastest growing companies in Austin, with an annual revenue of $4.4 million in 2014.[3] The company was also featured in the Austin Business Journal's 2015 Best Places to Work in Austin and earned the top spot for small businesses on Austin American-Statesman's Top Workplaces of Greater Austin.[10][11]

Products and services

OutboundEngine provides online marketing for small and medium-sized businesses.[11] Services include email, social media, and content marketing as well as contact management.[12] The company writes email content and runs email marketing campaigns as well as updates social media accounts.[13] It focuses on past customers of businesses in order to obtain referrals and repeat customers for that specific business.[2]

References

  1. ↑ Lonoff Schiff, Jennifer (17 February 2015). "8 Lead Generation Strategies That Will Boost Your Sales". CIO. Retrieved 14 December 2015.
  2. 1 2 3 4 Levine, Barry (11 December 2014). "Outbound Engine gears up with $11M to drive more small-biz marketing". Venture Beat. Retrieved 4 December 2015.
  3. 1 2 3 Godfrey, Elaine. "The 10 Fastest-Growing Companies in Austin". Inc. Retrieved 4 December 2015.
  4. ↑ Hawkins, Lori (11 December 2014). "Austin-based Outbound Engine raises $11 million". Austin American Statesman. Retrieved 4 December 2015.
  5. 1 2 Wistrom, Brent (14 August 2015). "OutboundEngine Found a Fast-Growth Niche Marketing for Independent Professionals". AustinInno. Retrieved 4 December 2015.
  6. ↑ "Outbound Engine Launches and Raises $1.6 Million". Silicon Hills. 15 November 2012. Retrieved 4 December 2015.
  7. ↑ "OutboundEngine in Austin raises $11M to expand staff, refine its software". Austin Business Journal. 11 December 2014. Retrieved 11 December 2015.
  8. ↑ Calnan, Christopher (26 May 2015). "OutboundEngine gears up for larger clients". Austin Business Journal. Retrieved 4 December 2015.
  9. ↑ "OutboundEngine profile on Inc.". Inc. Magazine. Retrieved 11 December 2015.
  10. ↑ "Nice medical benefits, ample vacation make OutboundEngine a Best Place to Work". Austin Business Journal. 8 July 2015. Retrieved 4 December 2015.
  11. 1 2 Ladendorf, Kirk (13 November 2015). "Outbound Engine taking workers on thrilling ride". Austin American-Statesman. Retrieved 4 December 2015.
  12. ↑ Taulli, Tom (12 December 2012). "How to Build a Successful Cloud Company". Forbes. Retrieved 14 December 2015.
  13. ↑ Balinas, Travis (30 July 2014). "Social Media Etiquette for Business: 25 Do's & Don'ts". Business2Community. Retrieved 14 December 2015.

External links

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