Oxford (toy company)
 | |
| Industry | toy |
|---|---|
| Founded | 1961 (Dongjin Ind. Corp.) |
| Headquarters | Busan, South Korea |
| Products | Construction set |
| Website | http://oxfordtoy.co.kr/ |
Oxford Co., Ltd. (Korean: 옥스포드) is a South Korean toy company, based in Busan, that makes interlocking brick toys.
History
The company was first founded in 1961 as Dongjin Ind. Corp.[1]
In 1971, toy sales company Daegoo Lucky toy corp was established.
In 1972, toy sales company Busan Lucky toy corp was established.
In 1984, toy manufacturer PAPA toy Ind. Corp. was established.
In 1992, PAPA was renamed to Oxford co., ltd.
Toy blocks
The company's small sized blocks are compatible with Lego brand bricks, and the company makes blocks in larger sizes for younger children. Oxford has licenses to make themed sets from Disney, Hello Kitty, Robocar Poli and Pororo. Oxford manufactures Kre-O bricks on behalf of Hasbro.
Clones
Oxford sets are commonly copied by Chinese toy companies Sluban and Woma, sometimes with slight changes.
Themes
Small blocks
The company produces small block sets in several themes including:[2]
- Military
- Transport
- Town
- Fire
- Police
- Spy
- Three Kingdoms historical sets
- Gwanggaeto the Great historical sets